how to harness the power of instagram

How to harness the power of Instagram ?

2

How to Harness tHe power of Instagram ?

Acquisition - How to promote your Instagram account?

Activation - How to turn visitors into followers?

Retention - How to build trust and engagement?

Referral - How to get people to tell their friends?

Revenue - How to turn followers into customers?

Acquisition

4


Post using the right hashtags for your target

5


Search for people posting about you and interact with them

6


Look for the most influent Instagramers on your market

7


Geolocate your photos

8


Buy Instagram Ads

9


@revolveclothing on their website

@benandjerrys on billboards @victoriassecret on Facebook

@levis on Times Square

Cross-promote your Instagram account

Activation

11


Work your bioIt’s not only about what you do, it is mainly about why people should follow you.

12


Get creativeInstagram is the realm of aesthetics and emotions.

@oreo @target @generalelectric @clashofclans

48%of Instagramers follow brands because they find content interesting or funny.

Retention

14


65%of Instagramers would feel

flattered or honouredif a brand liked one

of their post.

Likes

15


Reposts

16


Coupons & Discounts

clairesstores

17


Sweepstakes

18


Photo & Video Contests

14k entries

likes

followers / participant

(avg.)

4M

6,359

2 months

Referral

20


Organic referral

21


Smart referral

Revenue

23


Drive Instagramers to your stores

@fcbarcelona

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Make your Instagram account shoppable

@barneysnyofficial

Marketing and Analytics Suite for Instagram

how to harness the power of instagram

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