how to get your first 1000 users by roy povarchik & ben lang
TRANSCRIPT
Getting your first 1,000 users
Roy PovarchikBen Lang@roypovar@benln
Some tips on getting your first users
Product Hunt
Only 201461,497 comments
628,466 total upvotes
23,501,457 unique visits to products
3,652 collections created
TipsBe active, comment, submit
Don’t ask for votes
Post early in the day
Comment as “maker”
Answer questions quickly
Build an awesome product
Hacker News
TipsBe active, comment, gain karma
Make sure content is relevant
Ask a few people for upvotes
Send /newest URL
Don’t vote from same IP
Getting blogs to write about you
PR
Tools to use
Tips
• Find the right journalist • Keep it short • Give an angle, story • Send at the right time • Follow up on Twitter, Facebook • Build something awesome
People to Follow
Gabriel Weinberg - @yegg
Leo Widrich - @leowid
Iris Shoor - @irisshoor
Sacha Greif - @sachagreif
Nir Eyal - @nireyal
Ryan Hoover - @rrhoover
Andrew Chen - @andrewchen
Hunter Walk - @hunterwalk
Blogs to Follow
Quick Sprout
KissMetrics
Little Big Details
Quora
Startup-Marketing
Blogging
Reasons to visit
Educate user
Thought Leadership
Start Of A Funnel
SEO
It’s easier to get people interested in your content than your product
It’s easier to get people interested in the product behind the content their reading
Write, promote, convert
Writing
Write for your users
Post regularly and frequently
Write under your name
Use relevant images
Great headlines
Over 1,200 words
Help users
Don’t talk about yourself
Use images
Post on social media
Twitter - 4,4,3,3,2,1
Add share buttons
Post to relevant groups
Reach out to influencers
Blog Directories
Email Marketing
Promote
Have a clear CTA
Use “Content Upgrades”
Offer Email subscription
Convert
GrowthHackers.com
A community of startup marketers and growth hackers looking to read and share interesting content
The people that spread the news and can build hype and momentum for companies
12,000 New visitors in 48 hours
Retweeted over 452 times
270 new email sign ups
Host Your Own Content
Interesting to read
Informative
Case studies
Real Numbers
Screenshots
Your Content Should be:
Comment
Upvote
Engaged
Promote others
Answer questions
3 Weeks before publishing
Post Early
Relevant headline
Great Description
Right Category
Post to social multiple times
Inc. mentions
Post the GH link to relevant groups
Ask for upvote
Vote from different IP’s
Promotion
Twitter is a great way to engage with prospects and share links
Tweet frequently
Post blog posts
Post Landing pages
Tap into conversations
Use search
Use hashtags
Follow influencers
You want to engage with people that are interested in your product
Follow Followers of influences
+
Thank you
Roy PovarchikBen Lang@roypovar@benln
http://roy.roypovarchik.com www.benlang.me
For more tips, tricks and insights