How To Get Website Top Ranking On

Google?

Learn & Implement Marketing Basics How to Structure Your Site Build a Digital Footprint Design for Multiple Screens Conduct Keyword Query Research Write Just Enough Content Tag Your Content (Standard, Social, Schema) Don't Over-Optimize Optimize the User Experience Keep Link Building Practices Natural

10 Top Tips On How To Optimize Your Site For Google's Algorithm Today And Beyond.

No matter how many buzzwords, new paradigms, disruptive technologies, or innovative inventions are introduced, search engine optimization (SEO) at its most fundamental is marketing.

Learn & Implement Marketing Basics

Start with a plan, not a prayer

Structure your site around intent-based topics, ensuring content is siloed and distinct (cross-link to relevant and related topics only). ).

How to Structure Your Site

Plan your site for topical expertise, organized in a well-siloed, easy to navigate structure.

‘Digital footprints' include data about what you clicked on, searched for, Liked, where you went, your location, your IP address, what you said, what was said about you and more.

Build a Digital Footprint

The challenge is how to capture, visualize and take action on the data gathered from digital interactions and combine it with profile data, to create an even more accurate picture of real-time customer needs

Create a user-friendly site design that works well and fast across all devices – especially mobile and tablet.

Design for Multiple Screens

Responsive design isn't a brand new idea, but having (almost) ubiquitous browser support is!

Search engines are interpreting each search through a lens of intent and context.Intent: What does the user mean based on previous searches, their search behavior?Context: Where are they? What device are they using?

Conduct Keyword Query Research

Research keyword queries leveraging social, web stats, paid media and industry research to help understand user goals, purchasing cycles, and needs.

Write just enough and not too much!There really is no ideal length, but there isan ideal question: "Should this page exist?"

Write Just Enough Content

There are no "ideal lengths" of content, only enough to satisfy user intent and the context in which they're querying.

Standard tags such a meta

description, title, and header tags are still important for user engagement and core SEO optimization. New and necessary tags, OG for Facebook, Twitter Cards, and schema.org microdata formats are no-brainers.

Tag Your Content (Standard, Social, Schema)

Schema Markup is probably the most exciting development over the past few years, and one gaining traction slowly, despite the protocols being backed by the major (and minor) search engines.

Overdoing internal anchor text, linking, and excessive footer links. "Too much of a good thing" can end up being a bad thing. Keep it simple and user-focused, especially in-content anchor text links.

Don't Over-Optimize

Footers with massive link counts aren't always beneficial on every page if top or in-page navigation provides a better experience, and definitely spammy

Post-click engagement sends the signals that your site rocks, not only do users provide metrics through trackable usage, also through social signals - shares, likes and +1s

Optimize the User Experience

Now... we need to look at what people do once they get to our site, and we need to optimize their experience, not just because Google demands a speedy site, user-friendly layouts, less 'dead end' 404s and onsite engagement

Create and seed great content in venues where it makes sense. If it is truly great, and you bolster its discoverability and visibility through social media mentions, you may just inspire links, and more importantly relevant traffic!

Keep Link Building Practices Natural

As long as links or anchor text traditionally designed to manipulate PageRank are nofollowed.