how to get today's mobile customer into your restaurant
DESCRIPTION
http://bmjmobilerestaurant.com A mobile website is a must for restaurants. Whether it is online marketing for restaurants, social media for restaurants, or deal site marketing for restaurants, they all feed the mobile web. For restaurant owners looking to attract today's mobile customer, a mobile website provides the path.TRANSCRIPT
![Page 1: How To Get Today's Mobile Customer Into YOUR Restaurant](https://reader033.vdocuments.us/reader033/viewer/2022061111/5455fc84af79594f558b4ad2/html5/thumbnails/1.jpg)
How To Get Your Customers Off Their
Phones And Into Your Restaurant
Is Your Restaurant Ready For The Mobile Era?
![Page 2: How To Get Today's Mobile Customer Into YOUR Restaurant](https://reader033.vdocuments.us/reader033/viewer/2022061111/5455fc84af79594f558b4ad2/html5/thumbnails/2.jpg)
![Page 3: How To Get Today's Mobile Customer Into YOUR Restaurant](https://reader033.vdocuments.us/reader033/viewer/2022061111/5455fc84af79594f558b4ad2/html5/thumbnails/3.jpg)
Why Focus On Mobile? Within the next 12 months, the majority of
YOUR website visitors will be mobile.
80% of restaurants that ignore this one fact will be out of business in 5 years
![Page 4: How To Get Today's Mobile Customer Into YOUR Restaurant](https://reader033.vdocuments.us/reader033/viewer/2022061111/5455fc84af79594f558b4ad2/html5/thumbnails/4.jpg)
For the first time since the Pew Research Center’s Internet & American Life Project began systematically tracking smartphone adoption, a majority of Americans now own a smartphone of some kind.
55% of cell phone owners say that their phone is a smartphone.
58% of cell phone owners say that their phone operates on a smartphone platform common to the U.S. market.
![Page 5: How To Get Today's Mobile Customer Into YOUR Restaurant](https://reader033.vdocuments.us/reader033/viewer/2022061111/5455fc84af79594f558b4ad2/html5/thumbnails/5.jpg)
Google Takes Stance On Mobile SEO:
Site Not Mobile Friendly, You Won't Rank Well.
Source: Search Engine Round Table
![Page 6: How To Get Today's Mobile Customer Into YOUR Restaurant](https://reader033.vdocuments.us/reader033/viewer/2022061111/5455fc84af79594f558b4ad2/html5/thumbnails/6.jpg)
Your Business Environment
![Page 7: How To Get Today's Mobile Customer Into YOUR Restaurant](https://reader033.vdocuments.us/reader033/viewer/2022061111/5455fc84af79594f558b4ad2/html5/thumbnails/7.jpg)
![Page 8: How To Get Today's Mobile Customer Into YOUR Restaurant](https://reader033.vdocuments.us/reader033/viewer/2022061111/5455fc84af79594f558b4ad2/html5/thumbnails/8.jpg)
![Page 9: How To Get Today's Mobile Customer Into YOUR Restaurant](https://reader033.vdocuments.us/reader033/viewer/2022061111/5455fc84af79594f558b4ad2/html5/thumbnails/9.jpg)
Reasons Mobile Matters
![Page 10: How To Get Today's Mobile Customer Into YOUR Restaurant](https://reader033.vdocuments.us/reader033/viewer/2022061111/5455fc84af79594f558b4ad2/html5/thumbnails/10.jpg)
Reasons Mobile Matters
![Page 11: How To Get Today's Mobile Customer Into YOUR Restaurant](https://reader033.vdocuments.us/reader033/viewer/2022061111/5455fc84af79594f558b4ad2/html5/thumbnails/11.jpg)
Reasons Mobile Matters
![Page 12: How To Get Today's Mobile Customer Into YOUR Restaurant](https://reader033.vdocuments.us/reader033/viewer/2022061111/5455fc84af79594f558b4ad2/html5/thumbnails/12.jpg)
Reasons Mobile Matters
![Page 13: How To Get Today's Mobile Customer Into YOUR Restaurant](https://reader033.vdocuments.us/reader033/viewer/2022061111/5455fc84af79594f558b4ad2/html5/thumbnails/13.jpg)
Reasons Mobile Matters
![Page 14: How To Get Today's Mobile Customer Into YOUR Restaurant](https://reader033.vdocuments.us/reader033/viewer/2022061111/5455fc84af79594f558b4ad2/html5/thumbnails/14.jpg)
Reasons Mobile Matters
![Page 15: How To Get Today's Mobile Customer Into YOUR Restaurant](https://reader033.vdocuments.us/reader033/viewer/2022061111/5455fc84af79594f558b4ad2/html5/thumbnails/15.jpg)
Your Business Environment
![Page 16: How To Get Today's Mobile Customer Into YOUR Restaurant](https://reader033.vdocuments.us/reader033/viewer/2022061111/5455fc84af79594f558b4ad2/html5/thumbnails/16.jpg)
A mobile friendly website should be the foundation of your restaurant’s marketing strategy.
Where To Start?
![Page 17: How To Get Today's Mobile Customer Into YOUR Restaurant](https://reader033.vdocuments.us/reader033/viewer/2022061111/5455fc84af79594f558b4ad2/html5/thumbnails/17.jpg)
Mobile vs. Traditional Transactional
Call the restaurantGet driving directions using GPSRedeem a couponBuy a gift cardOpt-in
![Page 18: How To Get Today's Mobile Customer Into YOUR Restaurant](https://reader033.vdocuments.us/reader033/viewer/2022061111/5455fc84af79594f558b4ad2/html5/thumbnails/18.jpg)
Mobile vs. Traditional Measurable
Track the number of callsTrack coupon redemptionsTrack gift card purchasesTrack Opt-insAll in real time
![Page 19: How To Get Today's Mobile Customer Into YOUR Restaurant](https://reader033.vdocuments.us/reader033/viewer/2022061111/5455fc84af79594f558b4ad2/html5/thumbnails/19.jpg)
Mobile vs. Traditional “Quick And Simple”
Easy to callMenuHoursDirectionsSpecialsLink to traditional siteSocial media
![Page 20: How To Get Today's Mobile Customer Into YOUR Restaurant](https://reader033.vdocuments.us/reader033/viewer/2022061111/5455fc84af79594f558b4ad2/html5/thumbnails/20.jpg)
Best Practices Less is more! “Tap to Call” button is critical Make your branding consistent with your
desktop website. Use the same logo, colors, and fonts
![Page 21: How To Get Today's Mobile Customer Into YOUR Restaurant](https://reader033.vdocuments.us/reader033/viewer/2022061111/5455fc84af79594f558b4ad2/html5/thumbnails/21.jpg)
Best Practices Ensure the navigation is thumb-friendly. Make it
easy to click on buttons and links with fingers. Make sure the pages load quickly. Reducing use
and size of images, and include only the code necessary for the mobile version of the page.
![Page 22: How To Get Today's Mobile Customer Into YOUR Restaurant](https://reader033.vdocuments.us/reader033/viewer/2022061111/5455fc84af79594f558b4ad2/html5/thumbnails/22.jpg)
Best Practices Don’t use Flash. It does not work on
iPhones and it increases page load time.
Automatically redirect mobile visitors to your mobile site. Don’t make mobile visitors have to visit a different URL.
![Page 23: How To Get Today's Mobile Customer Into YOUR Restaurant](https://reader033.vdocuments.us/reader033/viewer/2022061111/5455fc84af79594f558b4ad2/html5/thumbnails/23.jpg)
Mobile Website ROI
![Page 24: How To Get Today's Mobile Customer Into YOUR Restaurant](https://reader033.vdocuments.us/reader033/viewer/2022061111/5455fc84af79594f558b4ad2/html5/thumbnails/24.jpg)
Mobile Website ROI
![Page 25: How To Get Today's Mobile Customer Into YOUR Restaurant](https://reader033.vdocuments.us/reader033/viewer/2022061111/5455fc84af79594f558b4ad2/html5/thumbnails/25.jpg)
![Page 26: How To Get Today's Mobile Customer Into YOUR Restaurant](https://reader033.vdocuments.us/reader033/viewer/2022061111/5455fc84af79594f558b4ad2/html5/thumbnails/26.jpg)
Will You Continue To Bleed Revenue?
![Page 27: How To Get Today's Mobile Customer Into YOUR Restaurant](https://reader033.vdocuments.us/reader033/viewer/2022061111/5455fc84af79594f558b4ad2/html5/thumbnails/27.jpg)
919-914-1974
bufordmobley.com/consultation