how to get the website that's right for you

How to Get the Website That’s Right for You

Randye Spina | Chief Solutions OfficerAffordable Marketing Solutions LLC

Types of Websites Personal Family Digital Portfolio Events Aggregator Manufacturer/Referral Blog Business Services eCommerce Retail Non Profit Lead Generation

Copyright 2015 Affordable Marketing Solutions LLC


URLs/Hosting

Search for desired name If taken, play with wording/spelling Buy all .extensions – best competitive

defense Shop around for hosting plans Backup service plans Consider buying https Engage URL email address immediately


DIY – Is it right for me?

Advantages Disadvantages

Free or very inexpensive

Likely will spend for a redo

Learning experience Opportunity costs

Can be faster Time consuming in the long run

Best for: hobby, family, personal,

school projects, blogs, digital portfolios

Site won’t rank

Not right for an ecommerce site


Choosing a Website Professional Ask for referrals Understand rates Get timing up front Look at portfolio of work samples Make sure they’re on the same page

as you Establish communication Run their sites through whois.sc


SEO Search Engine Optimization

According to Act-on:

SEO = Putting content in front of people who overtly and explicitly express a desire,via keywords, for a particular product,

service or piece of information

Write using search engine-approved SEO best practices How your site is found in searches when your customers are

seeking purchase information (don’t forget Bing & Yahoo too) Online success depends on it


Directory Listings

Increased Domain Authority

Directory Listings(start at Moz.com)


Do’s

Know your end goal Research sites you like Look at those in your industry Include email newsletter sign up Connect a blog to enhance content Activate statistics &/or Google

Analytics the day your site launches Incorporate many Calls to Action

(CTA)


Don’ts

Get all caught up in ‘pretty’ – it has to perform to be successful

Blow your whole budget on the site – still need money to market your business

Try to tackle what you can’t Let content get stale – update,

expand as necessary Expect miracles overnight


Site Enhancements

Social media links Video Payment option Testimonials Email sign up button Blog follow button FAQs Links to outside resources Map/directions Hours Shopping cart Downloadable forms

WordPress plug-ins Terms of Service Privacy Policy PPC Partner logos Membership logos Consultation Request Alternate Contact Info Checklists White Papers Case Studies Press page


Thank you for your time

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