how to get the best web leads for your business

How to get the best web leads for your

business

Llew JuryManaging Director

Reload Media@reloada

It takes multiple channels

SEO vs PPC

SEO is…

Competition

Technical

Approx. 200+ Ranking FactorsAlgorithm changes over 500 times a year - that’s 1.4 times a day!Get your website professionally built – you don’t have to spend huge $ these days.Ensure all the basic technical SEO areas are completed by your web designer.

Content is king

Selfies are content

PPC & Google AdWords

Benefits of AdWords

First page instantly.

Allows us to identify the keywords that work best.

Can be “turned up” and “turned down” when required.

Geo-targeting; target specific metro/regional areas.

AdWords Opportunities

Ad Extensions

Display Ads

Landing page

Phone number tracking

Simple contact/lead form

Call to action “get in touch”

1.19 minute explanation video

Landing page

Clear lead form

Free DVD offer

Calculator

Quality blog content

Conversion Rate Optimisation

Why is it important?

Before CRO After CRO

Advertising Spend $1000 $1000

Visitors 2000 2000

Conversion Rate 2% 3%

Leads* 40 60

Revenue $4000 $6000

ROI $4.00 $6.00

*Lead Value = $100


15 day A/B split test

14 bookings (new form) VS 3 bookings (old form)

Increased conversion rate by ↑385% with 99.8% statistical confidence.

Social Media - Trends

The most important SM sites…

Great Video Content

Dominos/Vine

Some Final Thoughts

SEO/content marketing is a long-term process. Content is king. Make it count.Links tell Google how great your site and brand are. PPC is great to generate instant exposure. And great to track ROI. Social Media is important, but not the only channel.Test, test, test….and then change to meet the market.

Questions

how to get the best web leads for your business

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