how to get & retain more patients with mobile & internet...

How To Get & Retain More Patients withMobile & Internet Marketing Strategies

1Copyright 2014 @ MTCGS Limited

Dentist Internet Marketing

Leverage the power of the internet to get more paying patients


Internet Marketing QuizQuiz 1Do you know how many people are searching for dentist and dental related services every month ?

There are about 13,000 searches for teeth whitening and about 9,000 dentist related services in London everymonth (Source Google)

Quiz 2How many of the 13,000 prospects searching online are you getting ?

The reality is that the internet is now the first place your prospects goes when they are in need of a service.Yellow pages, TV, Radio, Print Advert don’t get you results any more, the new business location is the internet

Quiz 3When was the last time you used yellow pages or a print media to buy a service ?

The reality is that if you are not using it then your patients are also not using yellow pages and print media tobuy services


Google AdWordsGoogle AdWords is an incredible opportunity forrapid growth and profit. The reason for this is thatwhen a patient is searching online on Google,Yahoo or Bing they are Red Hot prospects and theyneed your services

When your prospects are searching online for dentists and dental related servicesin London can they find you even if they don’t know your name ?


It Is Time To Get On The Internet The Right WayIt is it time to take your business online, you might claim that you are alreadyonline The question is are you doing it the right way ? Can you measureyour results ? Are all your efforts converting some of that 13,000 monthlysearches into paying patients. To dominate your marketing online you willneed a combination of SEO (Search Engine Optimization ) & PPC ( Pay perClick Advertising)

SEO is a long term strategy but it takes a lot of time, effort and money toorganically rank high in the search results if you want quick results and youwant to dominate your market in your area then you want to Use PPC to getyou quick results.

Google loves PPC because it is generates revenue for them and they also wantyou to be successful. As long as you do it the right way by targeting certainkeywords with the use of smart landing pages

PPC will surely get you the results in a number of days.


Why Most Google AdWords / PPC Fail

• No Landing Pages or Awful Landing Pages• Horrible Adverts with low click through rates• Bad Adverts & Campaign Set-up

Google actually rewards you for using high convertingadverts, there is no doubt that good landing pagesleads to better conversion rates.


Online Adverts- The Good, The Bad & The Ugly


Strategies to Get Patients OnlineGoogle Landing Pages with a Call to ActionWhen prospects clicks on your adverts online don’t send them directly to your mainwebsite but instead direct them to landing page and give them a reason to act now orcapture their details instantly. If you take them to your main website and they clickaway without you getting their details you might loose them forever and you havejust wasted all that marketing dollars because they clicked and you have not captureanything about them. The key to online conversions is that you want them to contactyou before they get distracted. The internet is so big and they might never come toyour site again if you don’t have the strategies in place to get them to take action.


Strategies to Get Patients Online• Split Test Your adverts online to find which one of the adverts

converts better

• Set-up your AdWords campaign correctly• Spy on your competitors so you know which keywords they

are using to drive traffic to their website


Spying On Your Competitors Online

This tool allows you to spy on your competitors, armed with this strategy you caneasily dominate your market, you can find out how much your competitors arespending online, their key words, their adverts and whether their campaign aresuccessful or not. This will help you plan your campaign. This is the reason whysome dentists are very successful. (They are getting most of the internet traffic andthat means more paying patients)


Mobile Marketing For Dentist

Leverage the power of SMS & Mobile to get more paying patients


Does Mobile Marketing Work ?

-Yes mobile marketingstrategy can producemore than 6.5 times ROIthan other advertisementchannels-On average, emails areread 13 hours after theyare received.-On average, Texts areread 6 minutes after theyare received.

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Mobile Text Marketing Proven with 97% open rate, 30% response rate, Brand image, Text marketing works with everybody “Multi-tasking” & “instant” life style Email became less effective. Mobile and Social are hot.

Text Marketing

Copyright 2014 @ MTCGS Limited

Text

DentistTo

60607

Experience Mobile Text Marketing

To join Our Mobile VIP Club andget 20% off your first treatment

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Bill Board Strategy - Keywords in Action

Customer Retention Strategies

Re-engage consumers with coupons, offers, and reminders.

London DentistShow this text at theregister for 20% off yourfirst treatment!Expires today!

Reply STOP to cancel

London Dental Clinic:

Limited time offer!20% off your firsttreatment todaythrough May 7th.Coupon Code: NXZP

Reply STOP to cancel

1616


Mobile Coupons Have a 97% Open Rate!

Increase Repeat BusinessIncrease revenue on your “slow days”

Mobile Coupons Can Go Viral

Get Your Coupon Right To Your Patient’s Handset!

Making Money With Mobile

PatientOpts-In

MobileOffer Sent

PatientsComesBack

Integrated Mobile DatabaseA great way to build yourmobile database list to use anintegrated approach where allyour marketing media (Flyers,Web, TV Advert, Radio,Facebook, Twitter, Yelp, in StoreSignage and Adverts) buildsyour mobile marketinglist. Unlike other media theopen rate of text messages is97%. So in a nutshell all theother media should be like afunnel that builds your mobiledatabase list.


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Text Appointment RemindersIncrease patient retention through personalised &automated text reminders.


Everyone is using text, even 64 year olds!

There are 2.5 times asmany users of “texting”than e-mail worldwide

There are 2.5 times asmany users of “texting”than e-mail worldwide

98% of users haveSMS enabled

handsets

98% of users haveSMS enabled

handsets

Send the RIGHT MESSAGE at the RIGHT TIME

Mobile Apps & Websites

Your Patients are mobile.Is your Dental Practice Mobile?


Why Mobile Apps?• FACT: Your customers prefer apps over mobile websites.• Sources: comScore, Alexa, Flurry Analytics, 2012


But I want a mobile website?• We offer both a mobile app and a mobile website.• Appear in the iTunes App Store, Android Marketplace, and

mobilize your existing website.• Complete mobile marketing solution.


Location Based Service

• App can display– Information on services– Service menu (text or PDF)– All locations visible in Maps– One click calling– Events and more…


Links to social networks• Patients can link to your social media pages.• Increase Facebook fans.

• Increase Twitter followers.• Approximately 40% of social

media users access theiraccounts through mobiledevices.


Mobile Loyalty Coupons• GPS coupons

– When at your location, customerscan ‘check in’ and receive bonuses.

• QR code coupons– Used to replace stamp cards.– Increase customer loyalty!

28% of customers reported that they are“Extremely Likely” to increase their visitsto a business if they have a loyalty rewardcard for them. (Total Research Corp &Custom Marketing Corp’s Loyalty Monitor Study)


Live Updating• Take full control over your apps content!

• App can update– Display special events– Specials of the week/day– Loyalty coupons– Image gallery– Everything inside the app!


Push Notifications• Update your customers instantly

– Special offers, updates and treatments.

• Push notifications break the barrierbetween you and your customers.

– Included completely FREE.


Many Other Great Features


Contact Us Today for a Free Consultation & Demo+ 44 203 086 8000

London OfficeAddress: New Broad Street, London EC2M 1NH.

Phone: +44 203 086 8000.Email: [email protected]

Website: http://www.mtcglobalservices.com

The response rate of correctly targeted mobile & internet advertising campaigns isstaggeringly more than similar campaigns via other channels. As an illustration, in a recentstudy included in the International Journal of Marketing, the response rate of internetmarketing campaigns was reported at 31% on average, while the same figure for permissionbased e-mail marketing is 6%, and the response rate of printed advertising came in at0.55%.

The response rate of correctly targeted mobile & internet advertising campaigns isstaggeringly more than similar campaigns via other channels. As an illustration, in a recentstudy included in the International Journal of Marketing, the response rate of internetmarketing campaigns was reported at 31% on average, while the same figure for permissionbased e-mail marketing is 6%, and the response rate of printed advertising came in at0.55%.


MTC Global ServicesMTCGS Limited is a consortium of world-class technology consultants with soundtechnology, business and management skills providing global IT/Management training,coaching and consulting to individuals, SME’s and organisations worldwide. We areexperts in Mobile Application Development (iOS, Android & HTML5) and BusinessSolutions (Mobile Marketing, E-Marketing & Social Media). We work with businesses tohelp transform their operations by integrating innovative technology into their businessoperations.

Business Benefits

• Increase in profit,• Cost reduction and• Operation efficiencies

by integrating innovative technology into their business operations, applyingstrategies used by major blue chip companies at the fraction of the cost.


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