how to get online presentation
DESCRIPTION
If your a start-up business wondering what all these people are talking about when they say "you need to get online" this presentation takes you through what you will and won't need to get online. It covers two case studies to getting online. One for the slightly technophobic entreprenuer with a bit of disposable income, and one for the slightly more tech savvy, who wants a website that will grow with the business. This presentation was give to the Locally Grown team at a Leeds event on the 25th November 2013TRANSCRIPT
How to Get Online
What you do and don’t need!
Who are Blueclaw?
Blueclaw staff have previously worked for various organisations such as: Google, BBC, Citigroup, Deutsche Bank, Trinity Mirror Group
Over 50 years of combined SEO/Social Media/PPC experience.
Our award winning expert services include:
- Search Engine Optimisation- Paid Search Management- Conversion Optimisation- Social Media - Web Development- Online PR- Mobile Apps
- Cold calling
- Learnt the basics
- Now play with Google all day
Background
- What you need a website for
- How to get online
- How to keep costs down
- What a website will do
- What it won’t do
What I’m covering
Statistics, Sources and Tips will be down Here
• Awareness – Over 5 billion searches a
day
– 53.4% tablet growth this year!
– 83.6% of people in the UK use the internet
http://www.statisticbrain.com/google-searches/
http://techcrunch.com/2013/10/21/tablets-vs-pcs/
http://www.internetworldstats.com/stats4.htm
What you need a website for
– Did I mention: Over 5
billion searches a day
– Local listings
– Even over 50s use it!
Google is the new yellow pages
http://www.statisticbrain.com/google-searches
http://www.google.com/+/learnmore/local/
http://www.ageuk.org.uk/work-and-learning/
– Search results change! Based on where you search from
– Local searches now dominate
– 43% of searches are localised
http://bit.ly/1h4GIUf
http://selnd.com/QXOUZb
In it to win it! It could be you!
– A website is your advert
– As in a job interview• Focus on skills• Image is important• Likeability is vital• Keep it short• Develop a story• Always ask for the next step
– Know your customer
To shout about you!
http://www.dummies.com/how-to/content/how-to-sell-yourself-in-a-job-interview.html
http://blog.slideshare.net/2013/10/07/how-to-present-and-sell-yourself-online/
– Social media
– Word of mouth
– Business cards
– Networking
Because people are connected!
http://thinkbiggolocal.com/why-is-social-media-important-to-your-business
http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-stra
– Choose a website name (Domain/URL)
• 123-reg.co.uk• Godaddy.com• CrazyDomains.co.uk
– Business Name or Keyword Related
• homebase.co.uk• DIY.com - B&Q 2001
How to get online?
http://www.boredpanda.com/worst-domain-names/
http://www.diy.com/diy/jsp/corporate/content/about/history.jsp
– Not tech savvy at all
– Had money to spend
– Very basic services
– Wanted an all-in-one solution
– Drag and drop
Scenario 1 – Mr G chimney sweep
http://www.mrgchimneysweep.co.uk/
http://www.fatcow.com/
– Allows you to Make Changes whilst on the page
– Needed a Cheap Website
– Very Basic Services
– Wanted an All in One solution.
– Drag and Drop
Drag and drop
http://www.mrgchimneysweep.co.uk/
http://www.fatcow.com/
https://www.123-reg.co.uk/website-builder/
http://www.moonfruit.com/
http://jigsy.com/
http://www.weebly.com/
– Make changes whilst on the page
– Add in simple features
– Choose from a range of templates
– Usually 5 or 6 pages is cheap
– Drag and drop
Drag and drop - benefits
http://www.mrgchimneysweep.co.uk/
http://www.fatcow.com/
https://www.123-reg.co.uk/website-builder/
http://www.moonfruit.com/
http://jigsy.com/
http://www.weebly.com/
– Expensive & regular costs
– Only simple features available
– Site looks similar to others
– Limited to number of pages
– You are the designer!
Drag and drop - downsides
http://www.mrgchimneysweep.co.uk/
http://www.fatcow.com/
https://www.123-reg.co.uk/website-builder/
http://www.moonfruit.com/
http://jigsy.com/
http://www.weebly.com/
– A bit more tech savvy
– Wanted control over it
– Site to grow with business
– Wanted to update it regularly
– Wanted lots of pages & events
Scenario 2 – BellaPaella
http://www.bellapaella.co.uk/
http://wordpress.com/
http://www.w3schools.com/php/
http://www.w3schools.com/html/
https://wordpress.org/plugins/
Wordpress – Front-End
http://www.bellapaella.co.uk/
http://wordpress.com/
http://www.w3schools.com/php/
http://www.w3schools.com/html/
http://www.w3schools.com/css/
http://www.bellapaella.co.uk/
http://wordpress.com/
http://www.w3schools.com/php/
http://www.w3schools.com/html/
https://wordpress.org/plugins/
Wordpress – Back-End
http://www.bellapaella.co.uk/
http://wordpress.com/
http://www.w3schools.com/php/
http://www.w3schools.com/html/
http://www.w3schools.com/css/
http://www.bellapaella.co.uk/
http://wordpress.com/
http://www.w3schools.com/php/
http://www.w3schools.com/html/
https://wordpress.org/plugins/
– Ultimate flexibility
– Free plugins
– Free extra pages
– Only pay for hosting
– Grows with your business
Wordpress- Benefits
http://www.bellapaella.co.uk/
http://wordpress.com/
http://www.w3schools.com/php/
http://www.w3schools.com/html/
http://www.w3schools.com/css/
http://www.bellapaella.co.uk/
http://wordpress.com/
http://www.w3schools.com/php/
http://www.w3schools.com/html/
https://wordpress.org/plugins/
– More complex at first
– Can’t see the whole site whilst adding in content
– Might have to learn some HTML
– Too much choice
– Has a style sheet
Wordpress- downsides
http://www.bellapaella.co.uk/
http://wordpress.com/
http://www.w3schools.com/php/
http://www.w3schools.com/html/
http://www.w3schools.com/css/
http://www.bellapaella.co.uk/
http://wordpress.com/
http://www.w3schools.com/php/
http://www.w3schools.com/html/
https://wordpress.org/plugins/
– Struggle through and use Wordpress
– DIY
– Shop around
– Only pay for hosting
– Do a bit at a time
Keeping costs down?
http://www.bellapaella.co.uk/
http://wordpress.com/
http://www.w3schools.com/php/
http://www.w3schools.com/html/
http://www.w3schools.com/css/
http://chrislema.com/comparing-drag-drop-wordpress-themes/
http://www.slideshare.net/EastBayWPMeetup/drag-anddrop-themes
http://www.seo-writer.co.uk/review-moonfruit-vs-wordpress/
– Create itself
– Write its own content
– Market itself
– Automatically appear in google
– Be the answer to your prayers
– Generate all your business
What a website will not do?
http://www.bellapaella.co.uk/
http://wordpress.com/
http://www.w3schools.com/php/
http://www.w3schools.com/html/
http://www.w3schools.com/css/
http://www.dummies.com/how-to/content/how-to-write-good-web-content.html
http://www.blueclawsearch.co.uk/blog/2013/11/01/develop-your-content-strategy-with-powerful-brand-storytelling/
http://socialmediatoday.com/feldmancreative/1611616/right-way-write-content
– Advertise your business
– Be a virtual business card
– Help you stand out
– Bring you business
– Make you money!
What a website will do?
http://www.bellapaella.co.uk/
http://wordpress.com/
http://www.w3schools.com/php/
http://www.w3schools.com/html/
http://www.w3schools.com/css/
http://realbusiness.co.uk/article/23073-are-you-using-seo-to-market-your-website
http://www.slideshare.net/EastBayWPMeetup/drag-anddrop-themes
http://www.seo-writer.co.uk/review-moonfruit-vs-wordpress/
You can all wake up now…
Any Questions?
E-mail: [email protected]
Twitter:@Battletoys
Personal E-mail: [email protected]
Thank You for Listening