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Major PR Exposure Without Major Media

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Everyone wants this…

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Why?

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• Credibility

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• Credibility • Influence

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• Credibility • Influence • Sales

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• Credibility • Influence • Sales • Ego

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Traditional PR

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Traditional PR • Press release

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Traditional PR • Press release • Pitch (begging)

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Traditional PR • Press release • Pitch (begging) • Be Donald Trump

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What if you didn’t need any of that?

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3 Ways

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1. LinkedIn Pulse

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But who will see this?

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Forbes vs. Pulse

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Key: Get Featured How? How to Get Your Article Featured on LinkedIn Pulse by John White

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2. BuzzFeed Community

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Key: Get featured How? How I Made it to the Front Page of BuzzFeed Twice, and How You Can Too by Matthew Barby

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3. SlideShare

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6 decks, 6 months

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Key: Get featured How? How to Make Awesome SlideShares: Tips & Tricks by SlideShare

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The Process • Write blog post • Copy to Pulse, BuzzFeed, Medium • Convert and post to SlideShare • Share on social media channels

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The Rewards • Credibility • Influence • Sales • Major Media

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Questions? Twitter: @joshsteimle Blog: joshsteimle.com