how to get better business on social media
TRANSCRIPT
How to Get Better Business Results with
SOCIAL MEDIA
VENCHITO TAMPON
CO-FOUNDER / MARKETNG DIRECTOR, LINKCORE MEDIA
AUTHOR: DIGITALPHILIPPINES.NET
How do you measure the
success of your business?
How do you measure the
real success of your business?
POPULARITY
TEAM SIZE
ADVERTISING FEES
SALES
TANGIBLE INTANGIBLE
SALES AND PROFIT
ASSETS
CUSTOMER BASE
CULTURE
PEOPLE DEVELOPMENT
PROCESS
SALES
SALES
= MONEY
=
SALES = VALUE
=
SALES = GROWTH
=
=
QUESTION:
Is there any chance you can make a sale
even if you’re sleeping?
YES!
YES!
No.
Yes, with the power of social media
No need for physical presence
No time and place constraint
No minimum effort allowed
Ranked 3rd in the population survey
Philippines ranked 8th in the top 10 countries on
Why Facebook became so popular?
QUESTION:
CONNECTIONS
ANSWER:
CONNECTIONS
FRIENDS / PEERS
COLLEAGUES
FAMILY
BUSINESS PROSPECTS
To connect is to sell.
You can sell products / services with Facebook
No. You don’t do spamming.
You do legit marketing.
How?
You do legit marketing.
Case Study #1: Womens Shopistique
Small scale business
You do legit marketing.
Case Study #1: Womens Shopistique
P 200 – P 400 worth of
Facebook advertising
Generated 5,000 to 8,000
worth of sales
Key Takeaways
Design
Key Takeaways
Customer Reviews /
Testimonials
You do legit marketing.
Case Study #2: Shopify
Enterprise-level business
You do legit marketing.
Case Study #2: Shopify
Free Trial on Premium Products
You do legit marketing.
Case Study #2: Shopify
Facebook Online Contest (#shopifypicks)
You do legit marketing.
Case Study #2: Shopify
Benefit-driven content
Brand Engagement
Benefit-driven content
Facebook Online Contest
Educational posts
The best way to engage your customers is to provide them value that will pull them towards your
products/services.
Social Reputation
Management
Showcase your team
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”
―Warren Buffett
Contact me
venchito14
@venchito14
www.digitalphilippines.net
Trainings on Digital Marketing
Speaking Engagements at
Colleges / Universities (I give free talks)