GETTING INTO THE CREATIVE DEPARTMENT

DAVID BELL

1. THE INTERVIEW

FIRST IMPRESSIONS

1. YOU’VE FINALLY GOT AN INTERVEIW.LEAVE A LASTING IMPRESSION.

FIRST IMPRESSIONS

Begin your book with a great idea. Then end with an even better one.

2. WHAT FORMAT SHOULD MY BOOK BE?

THE PRESENTATION

2. SITE, eMAIL A PDF, LAPTOP OR iPAD? TRY THE PERSONAL TOUCH OF YOUR BOOK.

THE PRESENTATION

Think carefully about how you present your book. You are selling your work, your talents and yourself.

3. HOW BIG SHOULD MY BOOK BE?

EDIT

EDIT

3. BE BRUTAL & EDIT YOUR BOOK

Three great ideas, always beats thirty three average ones.

4. WHAT TYPE OF WORK SHOULD I SHOW?

VARIETY

4. MIX IT UP

VARIETY

Show a broad range of creative work across multiple channels, products and brands.

5. HOW FINISHED SHOULD MY IDEAS BE?

SHOW YOUR CRAFT

5. BE JOB READY

SHOW YOUR CRAFT

Rough visuals ‘scamps or pencils’ are fine, but have at least one fully written or art directed campaign.

6. WHAT IF I DON’T HAVE ENOUGH GOOD WORK?

BUILD ON YOUR BEST

Peggy’s  presenta-on  h0ps://www.youtube.com/watch?v=LYxl-­‐DJ9CEs  

6. TAKE YOUR BEST IDEA AND PUSH IT THROUGH SOCIAL CHANNELS

BUILD ON YOUR BEST

Turn a good idea, into a great campaign.

BE FLEXIBLE

7. HOW CAN I STAND OUT?

7. BE ORIGINAL AND FRESH

BE FLEXIBLE

There are many different types of agency. Adapt your book for each individual agency.

8. SHOULD I TALK ABOUT MY BLOG?

CREATIVITY

8. SHOW YOUR DEPTH

CREATIVITY

Talk about your creative pursuits outside of advertising.

9. DIFFERENT PEOPLE LIKE DIFFERENT WORK?

LISTEN

9. TAKE ADVICE

LISTEN Listen carefully to all the feedback

and act on the advice that feels right for you.

10. I’M TOO NERVIOUS

CDs ARE VERY BUSY PEOPLE

Don  in  ac-on.    h0ps://www.youtube.com/watch?v=mbr3bkny0OQ  

10. TALK ABOUT WHAT YOU CAN BRING TO THE DEPATMENT

CDs ARE VERY BUSY PEOPLE

Be prepared, be enthusiastic, be positive and be yourself. Don’t be a pest, but do follow-up.

GOOD LUCK

DAVID BELL – ECD MERCERBELL

WHAT YOUSHOULD READ GETTING A JOB

CREATIVITY

CRAFT THE ART DIRECTION BOOK

You  will  find  most  of  these  books  here.      h0ps://www.amazon.com/s/ref=nb_sb_noss?url=search-­‐alias%3Dstripbooks&field-­‐keywords=crea-ve+adver-sing+&rh=n%3A283155%2Ck%3Acrea-ve+adver-sing+  

www.slideshare.net/Reosurfer

MORE PRESENTATIONS BY DAVID BELL

PART OF THE SAATCHI & SAATCHI GROUP

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