how to follow up and convert an attendee after a webinar session
TRANSCRIPT
How To Follow Up And Convert An Attendee After A Webinar Session
YesInsightsWilson Peng (co-founder YesInsights)@wilsonpeng8
Sending a follow up email within 24 hours of the webinar.
A follow up is important while the webinar is the fresh in their minds.
Personalized, short, replay link and segmented are awesome.
Adding a survey to your follow up webinar emails
The first follow up email that goes out should always be a replay or additional education resources.
The email that you should send right after should be a survey email.
Copy and paste a simple survey into your email client.
YesInsights integrates with Gmail, Mailchimp, GotoWebinar, Zapier, Leadpages and any other service.
Takes less than one minute to set up.
Include a call to action
It’s Important to include a Call to Action button to the end of emails.
Either a demo or free trial of a product.
Most will offer a discounts to their webinars or a special code for a free trial.
Summary of what you can actually get from the coaching program.
A sense of urgency.
continue to engage with your attendees post webinar.
follow up emails should not be only 2 or 3 emails.
end them additional resources as well as offer free help.
Building relationship with customers and nurture leads.
Create a simple one-click survey with Yesinsights.
Sign up for Yesinsights, Log onto dashboard, and click create a survey on the top right.
Fill out the data to include in your survey.
Set up an auto follow up email for after the person has answered your survey.
Design a customer landing page.
Benefits of one-click surveys.This type of survey is considered to be a one-click or inline surveys.
Reduces the barrier to entry for respondents.
Doesn’t ruin the user experience.
One-click surveys get up to 80%+ response rates compared to traditional surveys.
YesInsightshttps://www.yesinsights.com
- One click surveys (75%+ response rates)
- NPS Surveys
- Website Feedback Widget
- Hear the voice of your customer and understand why
- Starts at $20/month FREE trial
Wilson Peng (@wilsonpeng8)