vwo - banana splash webinar | convert mobile visitors into paying customers
TRANSCRIPT
BANANA SPLASHA Smart Mobile Presence
Talia Wolf
Taliagw
| banana-splash.com
4 Steps to Building a Mobile Strategy that Converts
What percentage of your traffic is mobile?
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What percentage of your traffic is mobile?
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Where do they land?
What percentage of your traffic is mobile?
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Where do they land?What devices do they use?
What percentage of your traffic is mobile?
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Where do they land?What devices do they use?What do they search for?
Stop treating your mobile & desktop visitors the same way.
My goal for you today:
…and start converting them
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Responsive Design Kills Conversions
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Ericsson
Mobile Experiences = Watching a Horror Film
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Mobile web visitors, rarely convert
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SO HOW DO YOU DO IT?
Photo via Visual hunt
Designing for the Mobile State of Mind
1. Understand the Behavior
2. Address the Emotional Triggers
3. Personalize the Experience
4. Learn and Optimize
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Understand Mobile Behavior
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Think Google
• Checkout page • Returning visitor • Idle for 5 seconds • Identify device type
12.5 - 54%
To Help People Cross Devices
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Audience
Landing Pages
Exit Pages
Site behavior
Mobile Metrics to Follow
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Acquisition
Designing for the Mobile State of Mind
1. Understand the Behavior
2. Address the Emotional Triggers
3. Personalize the Experience
4. Learn and Optimize
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Address Emotional Triggers
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@taliagw Taliagw
People don’t remember what you said, they remember how you made them feel
Maya Angelou
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@conversioner_ @taliagw #CTAConf @taliagw Taliagw
@conversioner_ @taliagw #CTAConf @taliagw
@conversioner_ @taliagw #CTAConf
Emotional Targeting
Make it about the customer
Show it, don’t just say it
Run meaningful tests
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Less is More
One single message
Less words
LARGE font
One main visual trigger
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• Saw 3 pages • After hours • Show at 900 Pixels
71% Uplift
Increasing Mobile Leads
• Show Search term • GEO Targeted
111% - 350% Uplift
Increasing Calls
Designing for the Mobile State of Mind
1. Understand the Behavior
2. Address the Emotional Triggers
3. Personalize the Experience
4. Learn and Optimize
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Personalize the Experience
It’s not just WHAT you say
Visualhunt
It’s WHEN
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VB InsightsTaliagw
86% of consumers will pay up to 25% more for better personalization
RightNowTaliagw
Getting More Relevant App Downloads
• Button design triggered by device • Viewed 2 pages • Returning visitors (second time)
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Getting More Relevant App Downloads
• Button design triggered by device • Viewed 2 pages • Returning visitors (second time)
110% Uplift
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• Show at 900 Pixels • Addressing FOMO
32% Uplift
To Increase Subscriptions
Addressing Real Time Needs
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Designing for the Mobile State of Mind
1. Understand the Behavior
2. Address the Emotional Triggers
3. Personalize the Experience
4. Learn and Optimize
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Learn and Optimize
Var 1 Var 2
- Testing behavioral elements - Testing messaging - Testing design
65% Uplift
Designing for the Mobile State of Mind
1. Understand the Behavior
2. Address the Emotional Triggers
3. Personalize the Experience
4. Learn and Optimize
Taliagw
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The root of every conversion = Human Behavior
