how to fit a content management system in your digital strategy?
TRANSCRIPT
how to fit a content management system in your
digital strategy?
Jan Lemmens
marketing support
vision
low consistency no reuse
not really WYSIWYG
little focus on webmaster experience
the CMS should be a tool, not a constraint
structure flexibility
reuse automation consistency accessibility
structure requirements change responding quickly
variations
flexibility
right CMS"right implementation
components
components
components
components
adhese.com
personalisation
personalisation
adhese.com
A B
do not obstruct flexibility
don’t try to do everything in the CMS balance structure and flexibility
optimize tools according to skills
takeaways
we understand marketing we have deep technical knowledge
want to know more?
booth B12