how to establish your personal brand
TRANSCRIPT
PERSONAL BRANDING:YOUR KEY TO CAREER
SUCCESS
November 12, 2014
www.positiveworkplacepartners.com
Welcome!
SUSAN PEPPERCORN
susan@positiveworkplacepartners
Personal Branding Beliefs
• My accomplishments should speak for themselves. Personal branding is unnecessary.
Agree Somewhat Agree Disagree
• Personal branding is narcissistic.
• Personal branding means I’ll have to use social media extensively.
• The idea of personal branding makes me uncomfortable.
It’s About Balance!
The Origin of Personal Branding
Why Should You Care?
What Do You Want To Be Known For?
What Is A Personal Brand?
8 Steps to Building Your Brand
Step 1: Clarify Your Values
Step 2: Assess Your Strengths
List 10 adjectives that describe you. Ask 5 people who know you best to make the same
list Compare the lists and look for common
descriptors.
Step 3: Assess Your Skills
• Job, Industry, Technical Skills “I KNOW”
(learned, professional)
• Personal Strengths “I AM”
(talent/personal quality)
To develop your unique brand. identify:
Step 4: Determine Your Marketable Skills
Can Do Want To Do
Job Market
Connect What You Can and Want to Do to The Needs of the Job Market
Step 5: Translate Features to Benefits
Step 6: Identify Your Accomplishments
What changed as a result of my efforts?
Step 6: Determine Your “Value Proposition”
Your Unique Features• Strengths• Skills• Competencies
Benefits to Employer• Accomplishments• Results• Cultural Fit
Your Marketability – What You Can Do and Connecting it to the Job Market
Step 7: Develop Your Narrative
The CEO of You Inc.
What differentiates you? What do you want to be known for? What are you passionate about? What value can you bring to others? (friends,
colleagues, manager, customers, business partners)
Step 8: Target Your Audience?
Don’t try to appeal to everyone
Define your target audience Who are the people most
instrumental in helping you reach your goals?
What do they want and need? How can you help them?
Develop a plan to support their needs
Make Your Message Stick
S - Simple U - UnexpectedC - ConcreteC - CredibilityE – EmotionS - Stories
A sticky idea is understood, it's remembered, and it changes something.
= SUCCES
Summary
Personal Branding is a way of communicating your unique value
Personal branding is critical to career success 9 steps can help you develop your brand
1. Clarify your values2. Identify your strengths3. Determine your skills4. Understand market needs5. Translate features to benefits6. Recall accomplishments7. Develop your narrative8. Target your audience
Resources
Reinventing You: Define Your Brand, Imagine Your Future, Dorie Clark http://amzn.to/VzNRkZ
The Brand Called You, Fast Company Magazinehttp://www.fastcompany.com/28905/brand-called-you
BrandingPays: The Five-Step System to Reinvent Your Personal Brand, Karen Kanghttp://www.amazon.com/BrandingPays-Five-Step-System-Reinvent-Personal/dp/0988437503/ref=cm_lmf_tit_1
Thank You!
SUSAN PEPPERCORN
www.positiveworkplacepartners.com