how to engage your community & the crowd
TRANSCRIPT
CROUDSOURCING VS COMMUNITY-SOURCING
Amy Sample WardMembership [email protected]
NTEN:
Membership organization of NP professionals who put technology to use for their causes
Annual Conference. April 3-5. SF
Amy: Rock Star www.Amysampleward.com
Jeanette RussellDirector of [email protected] 406-880-jnet
Salsa Labs:• Integrated online organizing
and fundraising platform• 2,000 organizations• 30K Salsa users • 50 million members• $100s of millions raised
Me:• 18 years nonprofit experience
Salsa Platform Capabilities
CRM
Fundraising & eCommerce
Website Forms
Events
Reporting Advocacy
3rd Party Plugins
Social Media
AGENDA
Definitions What is it good for? Turn goals into action Case studies Getting started Discussion
DEFINITIONS
WHAT IS IT GOOD FOR?
COMMUNITY ENGAGEMENT
Flickr: cambodia4kidsorg
CROWDSOURCING
Flickr: James Cridland & billypalooza
VALUE ADD
Flickr: Hamed Saber & jimmcclarty
COMMUNITY VS CROWD
Flickr: acme
COMMUNITY & CROWD
Flickr: mrsmaxspix
ELEMENTS OF ENGAGEMENT
TIME
Flickr: joelanman
ACTION
Flickr: juniorvelo
PEOPLE
Flickr: rileyroxx
TURN GOALS INTO ACTION
STRATEGY
Flickr: hikingartist
GOALS
DESIGNING FOR THE COMMUNITY
Flickr: winton
DESIGNING FOR THE CROWD
Flickr: mckaysavage
CASE STUDIES
GETTING STARTED
GET STARTED TODAY
Who’s your community? What’s your timeline? What is your staff/organizational
capacity for supporting engagement? What influence can the community or
crowd make in your work?
DISCUSSION
DISCUSSION
What are your current goals and projects that you want to engage the community or crowd with?
Are you looking to run a contest? Have you run a campaign or contest
that you’d like to share?
THANKSAmySampleWard.orgNTEN.org | SocialBySocial.comTwitter: @AmyRSWard Email: [email protected]
Jeanette RussellDirector of [email protected] 406-880-jnet