crowdfunding and co-creation: how to engage the crowd into the realization of the best projects
TRANSCRIPT
The Crowd Company
CLAUDIO BEDINO @claudiobedino
Crowdfunding and Co-CreationHow to Engage the Crowd into the Realization of the Best Projects
#CSWVenice
FOUNDER AND MEMBER OF
SELECTED AND AWARDED
FUNDING & CO-CREATIONMAKE IT HAPPEN WITH THE CROWD
WHITE LABEL SOLUTION
+ TIME SAVING
+ COST EFFICIENCY
+ FLEXIBILITY AND SCALABILITY
+ DATA MANAGEMENT
+ OUTSOURCED TECHNOLOGY
TO EMPOWER BUSINESS WITH THE CROWD
USING THE CROWD AS AN INNOVATION PARTNER
<< 48 years >>
CROWD+ FUNDING
+ CREATION
is a way of raising finance by asking a large number of people each for a small amount of money.
is defined as the act of involving customers and stakeholders in the innovation, marketing or value creation processes
Pivot Power Genius
Jake Zien has made
+ 300.000 $ and Community
+ 800.000 $
USING THE CROWD AS AN INNOVATION PARTNER
USING THE CROWD AS AN INNOVATION PARTNER
WHY CROWD-CREATION
IS THE FUTURE FOR ALL OF US
USING THE CROWD AS AN INNOVATION PARTNER
NEW WAYS TO ENGAGE WITH CROWD-CREATION
+ Reduce market research costs
+ Increase emotional relationship
+ Ask your customers what they think
+ Improve and validate your product
+ Increase customer loyalty
+ Increase brand awareness
Key Benefits of Crowd-creation
The PRODUCT “Life Cycle”
PRE-ORDERS
CO-CREATION
NEW PRODUCT
VALIDATION
` Ã
Å !
+1600 ATTENDEES +150 BIKES SOLD
V ^ #CO-CREATION SHARING EARN DISCOUNT PRE-ORDERS
Å
75 DAYS
DESIGN
RESEARCH ENHANCE
STYLE
NAME PRICE
TAGLINE>u
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CO-CREATION PROCESS
REWRITE THE RULES
