how to drive traffic with content marketing as a real estate investor
DESCRIPTION
Content marketing for real estate investors . This presentation shows how to effectively use content and a blog on your real estate investor websites to increase your traffic and leads. Presented by InvestorCarrot CEO Trevor Mauch. http://oncarrot.comTRANSCRIPT
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Tripling Your Traffic With Content Marketing
Presents...
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As Soon As You Have Questions Write Them Down...
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In This Training... • We’re going to run for about an hour and a half (60 mins)
• Type in your questions as you think of them
• Get out your notepad and start writing things down as you think
of them -- action items
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About MeTrevor Mauch
Founder of InvestorCarrotInvestor and Entrepreneur
www.linkedin.com/in/trevormauch
Fancy Stats:Generated over 70,000 real estate leads online
Passive real estate investor since 2004.
Passionate about entrepreneurs & created an 8,000sq ft “entrepreneur co workspace” in Roseburg
Love traveling, mountain biking, and hanging out with my beautiful wife and kids
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So what does that mean andhow does it effect you and your
own website?
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The Way Most People Do It (less traffic)Trying to rank for: “we buy houses Birmingham” on home page
Traffic Potential: - 80-100 searches per month - Top 3 rankings get 92% of the traffic - Then we can assume that same home page *could* also rank well for 2-4 other keywords if it’s optimized right and some link building was done... totaling POTENTIAL TRAFFIC of about 200-300 visitors a month. NOT TOO BAD!
Then maybe you have another page or two aimed at ranking for a couple more keywordslike “stop foreclosure Birmingham”, etc... addinganother 50-75 potential visitors a month.
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Convert 10% of that traffic to a leadand you’re at about 1 lead per day.
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With 25-30 leads a month that you don’thave to share... how many of thosecan you turn into a deal per year?
3, 5, 10, 30?(x, lets say a $2,500 min profit... that’s a HUGE ROI)
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Those numbers are assuming you’reranking in the TOP 3 of those search
terms in Google(in many markets it’ll take a bit more work to get to
top 3... Like Brittany... she applied the 3LPD training to get there)
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My Way Of Doing It (MORE traffic)Trying to rank for: “we buy houses Birmingham” on home page
Traffic Potential: - 80-100 searches per month - Top 3 rankings get 92% of the traffic - Then we can assume that same home page *could* also rank well for 2-4 other keywords if it’s optimized right and some link building was done... totaling POTENTIAL TRAFFIC of about 200-300 visitors a month. NOT TOO BAD!
Then, have consistent blog posts thatare optimized for specific keywords. Nowthis alone could add an extra potentialtraffic of 1,000+/mo.
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Convert the same 10% and you’re looking at 3-4 leads per day.
Tripling your traffic and your leadsthrough simple content.
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Examples of “Generic” vs. Targeted
“we buy houses”“how to sell my house”“investment properties”“stop foreclosure”
Generic
“we buy houses in Oregon”“how to sell my Oregon house”“investment properties in Oregon”“stop foreclosure in Oregon”
More Specific
“we buy houses in Beaverton Oregon”“how to sell my Beaverton Or house fast”“investment properties in Beaverton Oregon”“stop foreclosure now in Beaverton Or”
Targeted
The more specific and targeted the phrase, the lower the potential traffic... BUT the easier to rank for and the MORE TARGETED the traffic will be.
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Whats Truly The Goal? Getting In Front Of Those People Searching Google That MATTER.
People who have a higher chance of becoming a customer of yours sooner rather than later.
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How Important Is Content MarketingTo SEO Now And In 2014?
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Is Content Marketing REQUIRED To Generate Leads Online... or even just
great rankings?
No. But done right it can really help ramp things up.
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With the simple shift in mindset I walked through earlier.
Go from...
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Relying On JUST Your Home Page ToRank And Bring In Traffic.
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What Content Marketing Helps YouDo. Cast A Wider Net For More Shots.
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Stats From Today On One Of My Sites
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94.5% of my traffic on this sitecomes from pages OTHER THAN
my home page.
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In other words, simply by writing a couple good TARGETED articles a
month I increased my traffic by 18x.
You can do the same.
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The Big Boys Dominate With It.
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Starting To See The Potential Now?
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Content Marketing Made Easy.
My Process.
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I Know Whats Going Through Your Mind
Right Now...
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... “I don’t know what to write about”
and... “I don’t have the time”
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I’ll Help You Blast ThroughBOTH Of Those.
But first, a quick exercise.
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Mountains
Flowers
Clouds
Snow
Sky
Prarie
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Now...
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The way to write with ease, is to RESTRICT your choices and focus on
specific topics.
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Step 1: You’re creating content everyday. Just start to leverage it and
share it on your website.
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Step 2: Create a simple “content plan”.
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Content PillarsRecurring Content You Do Each Month
Key
wor
d ta
rget
ed a
rtic
les
How
To
Artic
le
Upd
ate
On
Your
Biz
/ M
arke
t
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Schedule ItCommit and Put It On A Calendar
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Mondays - ThursdaysAround 11am your time
Ideally once a week, at least, is ideal
When To Post
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Getting It Ranked In The Big G
Title = Main “Long-Tail” Keyword You’re
Going After
Keywords in your blog post and in your
“tags” section
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example...
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www.zillow.com/local-info/www.movoto.com/statisticswww.trulia.com/city/www.realtor.com/data-portal/Real-Estate-Statistics.aspx
Market Stats Resources
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Specific Content Ideas You Can Run With
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how to analyze deals
move-in move-out forms how to find tenants
how to estimate repairs
how to fund your deals
investor friendly agents in [city]
real estate market stats
investing with your IRA
Things Buyers Search For
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best investment property areas in [city]
capital gains tax rates in your state
best property managers in your city
Things Buyers Search For
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Things Sellers Search Forhow to stop foreclosure
how foreclosure affects credit scores
loan modificationhow to sell my house fast
the foreclosure process
selling to a real estate investor
walking away from my home
avoiding realtor commissions
debt counselors in your city
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Things Lenders Search Forinvesting in real estate with
my IRAstock market updates fair interest rates to
charge as a private lender
what is trust deed investing
passive real estate investing
private money lending transaction documents
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Getting Content Done For You
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Just like I teach in ourSEO trainings, the key is writing content forspecific keywords.
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Text Broker: Best place we’ve found to get great articles written for you.
Budget = About $40/mo - $50/mo
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Guru.com Awesome place too
74,270 Writers...
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Our New Content Service100% written in-house (not farmed out overseas)Written and/or edited by actual real estate investorsWritten directly w/ SEO in mindEach article targets specific keywords in your market4 posts a month to your site... while you sleep
ONLY CAPACITY FOR 5 MORE so email me directly at [email protected] to inquire on pricing and to start.
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How To Get Content Online With Carrot
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How To Get Content Online With Carrot
Step 1: Go to your “Posts” tab. Click “Add New”
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How To Get Content Online With Carrot
Step 2: Write a good keyword title
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How To Get Content Online With Carrot
Step 3: Write a 300-500 word article
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How To Get Content Online With Carrot
Step 5: Select Category and add some “Tags”
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How To Get Content Online With Carrot
Step 6: Use the SEO Tool
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How To Get Content Online With Carrot
Step 7: Publish.
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How To Get Content Online With Carrot
Step 8: (Optional) Share on social media
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Or, have someone dothat all for you.
ONLY CAPACITY FOR 5 MORE so email me directly at [email protected] to inquire on pricing and to start
our done for you content program.
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Now, Action Steps
ONLY CAPACITY FOR 5 MORE so email me directly at [email protected] to inquire on pricing and to start
our done for you content program.
1) Decide if content marketing is right for you2) Choose how many articles a month you plan to post... and schedule them. 3) Write 10 article titles based on keywords4) Start writing
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www.onCarrot.com/account
START Leveraging Your Carrot System TODAYYou’ve got a powerful Inbound Marketing system at your fingertips... start leveraging it this week!