how to do social media right - 2015
TRANSCRIPT
HOW TO DO SOCIAL MEDIA RIGHT
Stavros DrakoularakosCEO, 24Media
#digidayDPSE
1.FUTURE OF CONTENT
COMPANIES
Social
Services
Tech
Mobile
Video
0
L0YAL
WIIFM*
*What’s In It For Me
Engagement
Traffic
Monetization
Branding
2.PROMISCUOUS MEDIA
CONTENT CREATED FOR THE PLATFORM THAT IT LIVES AND IS DISTRIBUTED ON
THE PLATFORM IS THE CONTENT
1. HIGHER ENGAGEMENT2. MORE POSTS3. NEW USERS
–Pros
1. NO REVENUE 2. NO REVENUE 3. STILL NO REVENUE
–Cons
TRAFFIC
BRANDING
REAL-TIME
QUICK & DIRTY
2014Year of the photo in our streams
2015Year of the native video in our streams
CLICK TOUCH SCROLL
3.24MEDIA
MODUS OPERANDI
ADT7.5 million Unique Browsers
Newsroom Analytics
3 million fans & followers
CommunityManagement
ContentCreation
Affiliate
7.5 million UBs
3 million fans & followers
5 Global Brands
15 GR Brands
ADTSocial Media
Newsroom Analytics
Search Engine Optimization
CommunityManagement
ContentCreation
Affiliate
Direct Traffic Social Media
Google Search Dark Social
Newsletter Misc
4. KEY RESULTS
FACEBOOK REFERRALS
+150% year on year
FANS & FOLLOWERS
+60% year on year
ORGANIC PAGEVIEWS
x3year on year
5. KEY FINDINGS
1. ENGAGEMENT > LIKES
2. NEWS CYCLE > AVERAGE TIME
3. TOOLS > “WISDOM”
CASE STUDY ATraffic Referrals
#GreeceDecides
0
200
400
600
800
Thursday Friday Saturday Sunday Monday Tuesday Wednesday
309 265 225
384
720
383 360
• Google: 400.000 visits (134k new visits)
• Social: 278.000 visits (80k new visits)
• Cross-linking: 237.000 visits (29k new visits)
• 288.000 direct traffic: (115k new visits)
News247 UBs / AT Internet
CASE STUDY BPromiscuous Content
#XirosArrested
AFTERBEFORE
THANK YOU@sdrak