mike bitter social media simplified doing it right, right from the git go mike bitter affordable...
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Mike Bitter
Social Media SimplifiedDoing it right, right from the git go
Mike Bitter
Affordable Social Media, Inc.
Mike Bitter
Our Agenda
1. What Is Social Media Marketing?
2. Who are you?
3. Build YOUR Strategy
4. Using social sites well
5. Next Steps
Copyright © 2012 Constant Contact, Inc.
Mike Bitter
Connect, Inform & Grow
3
Mike BitterFounder and CEO – Affordable Social Media, Inc.
Facebook.com/MikeRBitter
@MikeBitter
LinkedIn.com/in/MikeBitter
www.MikeBitter.com/events
Upcoming Seminars
Mike Bitter
Mike Bitter
Mike Bitter Teaches Social Media Classes SCORE Volunteer Military Volunteer Owns ASM Omaha
Mike Bitter
Mike Bitter
Branched Oak Marina
Mike Bitter
Mike Bitter
Rita Rocker – Transformation Academy
Mike Bitter
Team Green
Senator Brad Ashford
QualFon
AutoBathouse
Nebraska Choral Arts Society
Pixels Photography
Misty PropertiesLiving Legacy Videos
Social Media 101Social Media 220
Social Media Workshops
L and P Law
Fun D Mental Toy Company
Mike Bitter
CDA America
Too Many Feathers Pet Center
Health NationsNebraska Business Development Center
Small Business Association of the Midlands
Mike Bitter
A Drawing?
• Gift Certificate• Windows 8 Pro• Put a card in the basket and we’ll draw a
name for each prize
Mike Bitter
Mike Bitter
SOCIAL MEDIA
WHAT IS IT AND WHY DO IT?
Watch Social Revolutionhttp://www.youtube.com/watch?v=ZQzsQkMFgHE
Mike Bitter
Social Media Marketing Is …Getting your message down the internet super highway to the people who are looking for your product or service. Building your relationships along the way by sharing relevant and interesting content.
Mike Bitter
Before You Begin
• Decide• Who you want to be
• Person or a business
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Social Media Marketing
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ENGAGEMENTthe new word-of-mouth is
Mike Bitter
CONNECTING WITH PROSPECTSWHERE ARE THEY?
Copyright © 2012 Constant Contact, Inc.
Mike Bitter
Be Where Your Customers AreSocial
NetworksContent Sharing
Reviews & Ratings Sites
Location-Based
Services
The sites that your prospects and members are using
The sites that your partners & suppliers are using
The sites that your competitors are using
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Facebook LinkedIn InstagramTwitter Pinterest YouTube
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38%Source: Litmus, “Email Client
Market Share,” April 2012
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STRATEGYIS AS EASY AS 1, 2, 3
Copyright © 2012 Constant Contact, Inc.
Mike Bitter
HalloweenHalloweenHalloween
Get Ready for Winter
Diaper TipsAvoiding Diaper Rash
Our Services
Importance of Winter Health
Website Feature
Halloween Benefits of a proper diaper
Cost, Quality, Convenience
Mike Bitter
ThanksgivingThanksgivingThanksgiving
Winter Travel Got Diapers will Travel
Top 10 Things
Thanksgiving Diaper storage, disposal
Home for the Holidays
Thanksgiving
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RELEVANT AND INTERESTING CONTENT
WHO CARES?
Copyright © 2012 Constant Contact, Inc.
Mike Bitter
Relative and Interesting
• Google Alerts• Blogs• News stories• Television• Trends
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MARKETING CHANNELS
Copyright © 2012 Constant Contact, Inc.
Mike Bitter
More than 1 billion active usersFacebook Statistics, 2013
More than 50% of Facebook users log on any given dayFacebook Statistics, 2013
_______________________
• Create an Business Page•
Recruit fans
Fill with content that is relevant to them – comments, photos, videos
Make settings public so your customers and prospects can find you
Use as an alternate landing page for your email
Add a Join My Mailing List form to invite people to join your list
Copyright © 2012 Constant Contact, Inc.
Mike Bitter
Basic Anatomy of a Facebook Page
Copyright © 2012 Constant Contact, Inc.
Cover photo & profile picture
Posts by You and Others
Recent photos and images
The About Information
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post + video = 100% more engagement
GOT PICS?
post + picture = 120% more engagement
post + photo album = 180% more engagement
Source: Facebook, “Best Practices for your Page and media strategy” (March 2012)
38%
Mike BitterCopyright © 2012 Constant Contact, Inc.
Mike Bitter
Twitter160 million registered users
Over 100 million active users
60% of users follow organizations, brands, companies, and products
• _____________________
• Engagement Through Sharing
– Share links to interesting content & ask for feedback
– Tweet a survey or poll
– Send direct messages (DMs)
– Retweet content from people you are following
Mike Bitter
• 86% of B2B marketers use LinkedIn
Chief Marketer. “Social Marketing Goes Mainstream: Chief Marketer Annual Survey Find Marketers Believe in Power of Social.” 2011.
There are over 75,000 Nonprofit groups using LinkedIn
_______________________________
• Manage your professional contacts and relationships
•
Find individuals you know in a professional capacity
Join networks or groups by industry, geography, or work history
Participate in discussions
Recruit attendees to your events
Invite people to join your mailing list
Copyright © 2012 Constant Contact, Inc.
Mike Bitter
Social Media Marketing
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Mike Bitter
Email MarketingMaking it Personal
Mike Bitter
Why Email?• Because :
– 94% of Internet users between the ages of 18 and 64 send or read email• An even higher number of users ages 65 or older do the
same
– 61% Use a social networking site– 147 million people across the country use email,
most use it every day
38Copyright © 2012 Constant Contact, Inc.
Mike Bitter
Why Email?• It’s cost-effective: Direct mail vs. email
– For the same response, direct mail costs 20 TIMES as much as email 1
– No long turn around times, paper cost, postage cost, delayed delivery times,etc.
– Email ROI is the highest when compared to other internet marketing mediums
1 Forrester Research, Inc.
2 Direct Marketing Association
Mike Bitter
Remember…..
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The Value of the Customer
– You’ve already paid for them• It’s 6-7 times more expensive to gain
a customer than to retain a customer 1
– They spend more• Repeat customers spend 67 percent more 2
– They are your referral engine• After 10 purchases, a customer has
already referred up to 7 people 2
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Sources:
1. Flowtown, 2010
2. Bain and Company
Copyright © 2012 Constant Contact, Inc.
Mike Bitter
NEXT STEPS
Copyright © 2012 Constant Contact, Inc.
FREE Resources
www.SocialQuickStarter.com.
Mike Bitter
What Else is Available
Copyright © 2012 Constant Contact, Inc.
Register for free webinars
Learn more about how social media can help small business and nonprofits optimize marketing efforts.
www.constantcontact.com/learning-center
WebinarsFREE!
FREE!
Get a Social Media Quickstart!
Get started building connections through social media marketing, today!
socialquickstarter.com
FREE!Social Media Quickstarter
FREE!
FREE!
Sign up for a free Email Marketing trial
Satisfaction Guaranteed
Arm yourself with the tools, playbook, and coaching to get your first campaign in front of your email subscribers and social networks. Watch your business grow!
www.asmemailmarketing.com
Email + Social =Success, Guaranteed.
FREE!
FREE!
FREE!
FREE!
Mike Bitter
Omaha Social MediaASMOmaha.com/calendar
Happy January
Jan 14 – Social Media Simplified, 6:15p – Catholic Charities Microbusiness Program, Small Business Marketing session, 2111 Emmett St, Omaha, NE Jan 15 – Advanced LinkedIn Tips and Tricks to Grow your Business – NAIFA Omaha - Professional Development Luncheon – 11a-1p - Champions Run Country Club 13800 Eagle Run Drive Omaha, NE Jan 19 – 10 Social Media Tips and Tricks and Automating Your Social Media Marketing, 6:30p, Village Inn, 78th and Dodge Jan 27 – Boots to Business – 1:00-2:30p – Airman and Family Resource Center, Offutt Air Force Base Family Resources Center Jan 29 – Social Media Simplified, 9:30 – 11:30a – Greater Omaha SCORE Office - 10675 Bedford Ave, Omaha, NE
Mike Bitter
Funbruary February Feb 12 – Marketing Yourself Through Social Media - Introduction – 9-11a - Airman and Family Resource Center, Offutt Air Force Base Family Resources Center Every Wednesday, 12:00 (noon). The Mike Bitter Show, Radio - 1690am The One (on the web). Get the app from the web (1690am The One).
Need a Speaker?
Contact Mike directly for [email protected]
(402) 212-1245
For current events go to
www.ASMOmaha.com/calendar
Mike Bitter
Connect, Inform & Grow
47
Mike BitterFounder and CEO – Affordable Social Media, Inc.
Facebook.com/MikeRBitter
@MikeBitter
LinkedIn.com/in/MikeBitter
www.MikeBitter.com/events
Upcoming Seminars
