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Presenter: Chuck Ward

“Pro” Director of Marketing

This Week’s Agenda

• Recap of Chuck’s Last Training

• Benefits of Social Media Marketing

• Main Elements of a Business Page

• Why We Should Post on Social Media

• What We Should Post on Social Media

• How Often Should We Post on Social Media

• How We Post on Facebook

What is Facebook A brand name of social media marketing Just Like Twitter Just Like Pinterest Just like the other 300 + SMM applications out there today

Benefits of Social Media Marketing (aka SMM)

1. Expand your database through friends and family of current clients (those who have bought already, those in the process, those starting out)

2. Promoting listings to new markets with little to no extra cost

3. Develop better client relationships

4. Understand prospective clients better (for higher closing ratios)

5. Generate more leads and sales (in less time, money and effort)

How Easy is it To Post on Social Media?

• Simple as Copying a web link and pasting into Facebook

• Other Automated Tasks

– Facebook Listing Promotion App

– Auto Posting Properties

– Cross Promotion from Your Blog or other social media accounts to Facebook

What Things Can be Posted On Social Media

1.Web Links (content)

2.Videos

3.Images

How To Post Web Links

• Go to the Internet using your preferred browser

How To Post Web Links

• Go to the Internet using your preferred browser

How To Post Web Links This is where you post on your business page

Where Can You Post From

• Realtor.com has great content

• Anything Local to Your Farm Area

– Breaking News and Alerts

– Events and Festivals

• Inman News

• (These are just suggestions)

Most websites now have simple push button social sharing features that allow you to share anything to anywhere (just make sure that you are signed into your social media account)

You can also share your properties directly from the property website Just mouse over the share bar (as seen) and click on whichever way you wish to share

In this case, the link to the website along with all of your property description and the title will appear, as well as the first image of your listing (you can share to a page, your own timeline, a friend’s timeline, in a FB group, or even via a PM –aka private message)

Task Automation is Key

Set it and Forget it (SIFI)

Installing the RAP Facebook App

• Consolidate and Link Your Listings to one Facebook Page

• Facebook Application

Installing the RAP Facebook App

• Log into your “PRO” property account – Click on Setup (in the top menu bar)

– Click on Options (maybe on the second menu bar)

• Click on the “eyes” next to Facebook App ID – This will take you to the page to install the app

Click add app to your page

Choose the page that you wish to add your app to and then “add page tab” (Note: you can only do one page per account)

Click on the App Button (as you see)

Highlight and copy this code (control – c)

Paste in the numbers into the box and click save

The Tagging Application of Facebook

• Use the “@” symbol to tag people on facebook – This will post your content to their wall

– Their FB friends will see it (and thus see you)

• Syntax is simple @ChuckWard

(usually if you type a few characters, you can pick from the list)

The Tagging Application of Facebook

#Hashtags (a new search function)

• Use hashtags to organize your content

• Use hashtags to rank on Google

Contact

Presenter: Chuck Ward

Director of Marketing and Training

Real Access Pro

888-884-0303

chuck.ward (at) realaccesspro.com

Ask Me How to Get Into the “Pro” Family and Become a “Pro” in your business