how to develop a brand of you

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Your career.Your future. Discover and apply your passion Monday, May 6, 13

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As interior designer graduates, you must think long term about your career, not just about a job after college. That's when having a noticeable brand comes in handy. Developing a brand takes time and effort. So we encourage all students to take action before graduation: - identify your strengths and weaknesses - what makes you different - proper messaging/know your story - branding online - how and where to network Jenny Schrank and Aga Artka outline steps to take to start developing The Brand of You early in your careers. They speak to students and practicing professionals about long term interior design career planning.

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Page 1: How to develop a brand of you

Your career. Your future.Discover and apply your passion

Monday, May 6, 13

Page 2: How to develop a brand of you

“ I have no special talents. I am passionately curious.”

~ Albert Einstein

Monday, May 6, 13

Page 3: How to develop a brand of you

NEW REALITY

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Page 4: How to develop a brand of you

State of ConstructionYo

ur c

aree

r

About the ADP National Employment Report® The ADP National Employment Report®, sponsored by ADP®, was developed and is maintained by Macroeconomic Advisers, LLC. It is a measure of employment derived from an anonymous subset of roughly 500,000 U.S. business clients. During 2011, this subset averaged about

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Source: Automatic Data Processing, Inc., Macroeconomic Advisers, LLC.

Chart 3. Growth of Private Nonfarm Employment, by Size of Payroll*

Recession Small Medium Large

* All size data included in the ADP National Employment Report is based on size of payroll. In some cases, small and medium-size payrolls belong to businesses employing more workers than indicated by the size grouping.

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Jul.03 Jan.04 Jul.04 Jan.05 Jul.05 Jan.06 Jul.06 Jan.07 Jul.07 Jan.08 Jul.08 Jan.09 Jul.09 Jan.10 Jul.10 Jan.11 Jul.11 Jan.12

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sChart 4. Monthly Changes of Employment in Construction and Financial Activities

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FinancialActivities

Source: Automatic Data Processing, Inc., Macroeconomic Advisers,

Monday, May 6, 13

Page 5: How to develop a brand of you

EMPLOYMENT& WAGES

Monday, May 6, 13

Page 6: How to develop a brand of you

Employment (May 2011)Yo

ur c

aree

rData obtained from Bureau of Labor Statistics

Monday, May 6, 13

Page 7: How to develop a brand of you

SUMMER ASSIGNMENT

What are you good at?

Monday, May 6, 13

Page 8: How to develop a brand of you

Your

car

eer

• graphic software knowledge• photography skills• advanced design software skills• social media understanding and applicable

experience• reliable team member• writing/communications skills• task-oriented drive• sales-driven personality• business acumen

Differentiators

Monday, May 6, 13

Page 9: How to develop a brand of you

Your

car

eer

• Competition• Achiever• Ideation

STRENGTH FINDER

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Page 10: How to develop a brand of you

SUMMER ASSIGNMENTWhat are you not so good at?

Monday, May 6, 13

Page 11: How to develop a brand of you

Your

car

eer

• Know your brand (Passion, values, strengths, story)

• Share your story (Tell everyone you know)

• Don’t sit at your desk all day (Interact, build a brand)

• Invest time and money in your brand (“I see you everywhere” effect)

• Leverage social media and networking (We all have the same amount of time – time is no excuse! )

The Brand of You

Monday, May 6, 13

Page 12: How to develop a brand of you

SUMMER ASSIGNMENT

Move your brand online

Monday, May 6, 13

Page 13: How to develop a brand of you

Online presence- digital portfolio

~ Folio Link

Your

car

eer

Monday, May 6, 13

Page 14: How to develop a brand of you

Online presence- digital portfolio

Your

car

eer

~ Behance

Monday, May 6, 13

Page 15: How to develop a brand of you

Online presence- digital portfolio

Your

car

eer

Monday, May 6, 13

Page 16: How to develop a brand of you

Online presence- digital resume

~ Visual CV

Your

car

eer

Monday, May 6, 13

Page 17: How to develop a brand of you

Online presence- LinkedIn profile

Your

car

eer

Monday, May 6, 13

Page 18: How to develop a brand of you

Online presence- other resources

~ Brazen Careerist

Your

car

eer

Monday, May 6, 13

Page 19: How to develop a brand of you

NETWORKNETWORK

NETWORKMonday, May 6, 13

Page 20: How to develop a brand of you

Knowing people

Network

ASIDwww.asidwi.org

IIDAwww.iidawi.org

WGBAwww.wgba.org

Chamber of Commerce

NKBAwww.nkbawi.org

Your

car

eer

Monday, May 6, 13

Page 21: How to develop a brand of you

SUMMER ASSIGNMENT

Career development shouldn’t stop in summer

Monday, May 6, 13