how to build and develop a domain/brand?
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Bài thuyết trình của Michael Gilmour whizzbangsblog.comTRANSCRIPT
WhizzbangsBlog.com
Whizzbangsblog.comMichael Gilmour
Michael Gilmour
Building and developingdomains
WhizzbangsBlog.com
Building domains is NOT a technology problemThe technology already exists to build out a profitable domain easily and simply
It costs about $300 in out of pocket expenses to have a fully functional joomlabased website with the following features:
• Advertising system• Auction system• Blog & comment system• Chat room• Ecommerce shopping cart• Full content management system• Forum• Mailing list management• RSS generator• Search engine friendly URLs• Subscription system• Template for your design• Wiki
WhizzbangsBlog.com
Building wealth in the domain name industryThere are many ways in which money can be made in this industry
Financial Models
PPC Based
Leasing
Leverage
Sales
Capital Value
Investment
Advertising Models
PPC
Affiliate
Direct
Advert. Exchange
Sales/Service
Inventory
Service
Database Creation
Client side
Dependent upon generating content
WhizzbangsBlog.com
Park or Develop domains?Should you invest the time and effort to develop domains?
Park domains while:1. Opportunity cost is too high to develop.2. You gather resources to develop your domains.3. You enjoy your lifestyle.
Always remember that you are not just building a website but you are developing a business.
Triggers to build out domains while :1. Opportunities arise to earn a greater ROI from development vs. parking2. There is a lack of transparency with your parking company.3. Risk management while there is uncertainty in the marketplace due to corporate plays.
WhizzbangsBlog.com
Who is my target market and what is the business model?How are you going to make your site sustainable?
Target Audience:Domain owners
Business ModelSponsorship and advertising
How to reach audience?Forums, events, cross-linking, syndication
Why return: Original quality content
WhizzbangsBlog.com
Who is my target market and what is the business model?How are you going to make your site sustainable?
Target Audience:Domain owners earning over $10K per month
Business modelService fee
How to reach audience?Personal contacts and customer referrals
Why return: Results via application of service
WhizzbangsBlog.com
Always ask two questionsTraffic does not mean that you have a successful business
What is your business model?
Who is your target market?
WhizzbangsBlog.com
Thank-you for your time!
Contact Details: Michael [email protected]: +61 3 0511 8568
Blog: whizzbangsblog.com