CONTENT CREATION WORKSHOP

HERE’S OUR PLAN1 - My Internal Content Planning Exercise!

2 - How to produce website content, online ads, social media content and email marketing pieces.

3 - Tips for making sure your content gets implemented quickly once you create it.

WHY IS THIS IMPORTANT?- Every piece of marketing that you create is CONTENT.

- Every piece of CONTENT you make is an asset!

4 TYPES OF CONTENT

- Collateral. Your website. Brochures. Handouts.

- Advertisements. Facebook. Google. Kijiji. Print.

- Social Media. Personal Branding. Business Content.

- Follow Up. Email. Direct Mail.

SETTING UP YOUR CONTENT

WITH EVERY PIECE OF CONTENTATTENTIONINTERESTDESIREACTION

WHAT ARE YOU SELLING?PRODUCT NORMAL REALITYSKIN CARE ENDORSEMENTS LOOK YOUNGER

FURNITURE QUALITY & LONGEVITY STATUS

MORTGAGE RATES AND SERVICE $ AND STRESS

WHO IS YOUR TARGET MARKET?

WHAT DO THEY REALLY WANT?

ADVERTISEMENTS

HEADLINESTHE TOP 10…DISCOVERLEARN THE SIMPLE…AT LAST!

THE SECRET TO…STARTLING FACTSHOW TOFREE GUIDE TO…

AN EXAMPLE FOR YOU

Discover the Top 3 Questions every Banker is Terrified to hear

from a New Mortgage Client!

AN EXAMPLE FOR YOUThe Top 3 Questions That Can Save The Average Home Buyer

Over $23,468 On Their Mortgage!

AN EXAMPLE FOR YOU

At Last! Guelph Mortgage Broker Releases His Internal 7 Step Process

For A Worry Free Closing Day!

YOUR AD COPYWho do you help?

How do you help them?

How do they contact you?

FACEBOOK EXAMPLE

SOCIAL MEDIA

The Most Compelling Content Of All Is A STORY

SOCIAL MEDIA

SOCIAL MEDIA1. Here is where they were. (Past)

2. Here is what WE did. (Action)

3. Here is where they are. (Future Proof)

SOCIAL MEDIA

YOUR SOCIAL CONTENT

WEBSITE CONTENT

WHY IS THIS IMPORTANT?

WHY IS THIS IMPORTANT?

YOUR CONTENT PLAN1. Be Specific

2. Make One Big Promise

3. Address Their 3 Main Problems

4. Provide Immediate Value Through Answers

5. Has A High Perceived Value

6. Has Real Value

7. Quickly Digestible

8. Call To Action

AN EXAMPLE

AN EXAMPLE

AN EXAMPLE

AN EXAMPLE

FOLLOW UP

YOUR SEQUENCE

Sent Today

1 Day Later

1 Day Later

1 Day Later

Fulfill Obligation

Added Value

Social Proof

FinalCall

YOUR SEQUENCE

YOUR SEQUENCE

YOUR SEQUENCE

YOUR SEQUENCE

YOUR FAST TRACK

IMPLEMENTATION

WWW.UPWORK.COM

WWW.FIVERR.COM

WHAT WE LEARNED1 - My Internal Content Planning Exercise!

2 - How to produce website content, online ads, social media content and email marketing pieces.

3 - Tips for making sure your content gets implemented quickly once you create it.