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How To Create A Landing Page That Motivates Visitors to Take

ACTION

Mark SatterfieldGentle Rain Marketing Inc.

770-643-8566www.GentleRainMarketing.com

Copyright Gentle Rain Marketing Inc All rights Reserved

Focus of today’s program

• Landing page aka sales page aka “squeeze page”• Often overlook component• Different models– Short – Longer– Combining media

• Offers– Free– Paid

Sales page vs. the home page of your website

• Home page typically has a number of objectives– People you’ve talked with who want more

information.– Recruitment– On-line brochure– Thus putting your free information offer on your

home page can be risky…but it can work.

www.MarianMassie.com

Advantages of one page sales pages

• Offer only one option…accept/reject• Targeted message• Examples

One objective get people to opt inwww.GentleRainInc.com

www.LanierTurnAround.com

Copy for the page• Keyword loaded

– How to find keywords? Your competition.• Right click on website-view source• www.keywordspy.com

• Benefits– What will the person know at the end of reading or viewing your free offer

that is of interest?• Five proven methods to reduce turnover and increase productivity.

– Questions that your report will answer• Why so many interviewers ask precisely the wrong questions in the interview

– Erroneous assumptions.• Think you know how much you’ll need to support your current lifestyle during

retirement? The reality is likely to be shockingly different.

– More bullet point benefit statements in our directory of sales & marketing letters.

Alternative copy: Using Questions & Surveys

Video

• Increases opt-in by up to 40%• Builds trust & credibility• Components of the video– Welcome…”I’m glad that you’re here.”– “If you’re similar to most of my visitors, it’s likely that…

(your frustrated by a particular challenge/suffer from a problem.)

– That’s why I created (the free piece of information)– Reiteration of the top 2/3 benefits.– So what I’d like you to do. (button bellow)

www.GentleRainCoaching.com

Copy: Keep your message simple

• Remember that this is a SALES page.– This is what I got.– This is what it will do for you– This is what I want you to do.

Sometimes simple is very effective

Mechanics

• Make sure the form you have is connected to your stay in touch system (autoresponder)– www.GentleRainAutomation.com

• How much information to ask for?– Relationship between amount of information vs.

opt-in rates vs. conversion

Alternative to Free Information. You can use Inexpensive Information Products to drive

traffic.• Reality is that FREE traffic is VERY difficult to build a business

on.• Quickest method is to BUY visitors• Google• Banners• Direct mail• But that takes money.• Here’s a method using a simple info-product that can get

you as much traffic as you want (sort of) for $500 per month.• I’m going to share that with you next week in my free video.

Next Month

• Continuity Programs• Clubs…Inner Circles…Products…• How to set them up• How to price them• What to offer• How to sell them

• Free Coaching Consultation– Review of your strategy– Take a look at your website.