how to create a business plan by score
DESCRIPTION
This presentation by former business executives at SCORE will show you how to create a business plan.TRANSCRIPT
SCORECharlotte Chapter
BUSINESS PLAN OUTLINE
SCORECharlotte Chapter
BUSINESS PLAN OUTLINE
I. STATEMENT OF PURPOSE or MISSION OF BUSINESSII. THE BUSINESSIII. THE MARKETIV. THE PRODUCT OR SERVICEV. THE COMPETITIONVI. MARKETING STRATEGYVII. OPERATIONSVIII. MANAGEMENTIX. FINANCIAL DATAX. SUPPORTING DOCUMENTATION
SCORECharlotte Chapter
BUSINESS PLAN OUTLINE
I. STATEMENT OF PURPOSE or MISSION OF BUSINESS
SCORECharlotte Chapter
BUSINESS PLAN OUTLINE
III. THE MARKET
A. How many total dollars are generated currently, potential for growth, trends, etc.
B. Estimate of sales for first three years
C. Who are your potential customers (include demographic data)
D. Advantage over competitors (service, quality, convenience, technology, uniqueness, price, etc.)
SCORECharlotte Chapter
BUSINESS PLAN OUTLINE
IV. THE PRODUCT OR SERVICE
A. Description of product or serviceB. Features & benefits of use to customerC. Use of new technology or innovationsD. System / process to obtain customer feedback
SCORECharlotte Chapter
BUSINESS PLAN OUTLINE
V. THE COMPETITION
A. List of competitors and their locations
B. Assessment of their respective strengths & weaknesses
SCORECharlotte Chapter
BUSINESS PLAN OUTLINE
VI. MARKETING STRATEGY
A. Methods to identify potential customersB. Profile of customers targetedC. Pricing strategyD. Sales Strategy
1. Advertising & promotion2. Customer retention programs
(repeat sales)
SCORECharlotte Chapter
BUSINESS PLAN OUTLINE
VII. OPERATIONS
A. Start-up DateB. Organizational StructureC. Space RequirementsD. Capitol equipment needsE. Training needs (personal & employees)F. Personal & employee salary / wages
SCORECharlotte Chapter
BUSINESS PLAN OUTLINE
VIII.MANAGEMENT
Resume (1 page)
SCORECharlotte Chapter
BUSINESS PLAN OUTLINE
IX. FINANCIAL DATA
A. Cash flow analysis (12 to 36 months)1. Include 3 to 6 months operating
capital2. Monthly for first year. Quarterly
thereafter
B. Funding1. Owner contribution2. Amount of loan needed3. How loan proceeds will be spent
(purchase or lease of business site, equipment, supplies, operating
capitol, etc.)
SCORECharlotte Chapter
BUSINESS PLAN OUTLINE
X. SUPPORTING DOCUMENTATION
A. Location or store plans B. Product / service brochures