how to click with women online by different solutions
DESCRIPTION
This presentation focusses on how to connect with women online, trends, emotional and rational needs. The presentation was given at a information night targeting manufacturers and retailers in the beauty industry.TRANSCRIPT
Better thinking. Better experiences. Better results.TM
It’s a woman’s world (wide web)
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Women are now the dominant demographic on the internet. They constitute 63% of online shoppers and influence 80% of household spending.
Women are into community aspects of the web - not technology
Online growth opportunities for the beauty industry
» Projected industry growth of 25% in 2007
» Beauty buyers spend on average 8.2 hours per week online and have been online for a mean of 3.9 years
» Women use multiple channels to make their purchase
» Are more willing to trial new things and believe that ads are a good way to learn about products
» Spend an average $83/year on beauty products online
Beauty Buyers shop and buy online
Online ads play a role helping women buy new products
What do women care about online?
» Ease of use» Trust, performance, security and reliability» How a site looks and the visual cues used to support the
content» Consistent messaging across channels» Community aspect» Unbiased information
Creating a compelling online experience for women
Step 1. Walk a mile in your customers’ shoes
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QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.QuickTime™ and a
TIFF (Uncompressed) decompressorare needed to see this picture.
QuickTime™ and aTIFF (Uncompressed) decompressor
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Create a blueprint and test with users
Bringing the site to life
Better thinking. Better experiences. Better results.TM