NPQ Business Portal

How to build your business brand and get enquiries without having to spend a lot of $$$ and timeHow do you presently get business? Is it getting more challenging?System for Increasing Net Profits Without Increasing Marketing Budgets 2010 NetProfitQuest Pte Ltd. All rights reserved.Ask prospect:How do you presently get business?Typical answers: Referrals, Networking, Flyers, Advertising.

Is it getting more challenging?1System for Increasing Net Profits Without Increasing Marketing Budgets 2010 NetProfitQuest Pte Ltd. All rights reserved.

System for Increasing Net Profits Without Increasing Marketing Budgets 2010 NetProfitQuest Pte Ltd. All rights reserved.Willy Lim, co-founder of NPQ, was a Singapore Government scholar who graduated with a Masters Degree from National University of Singapore. He had served in the defense industry as a business consultant, before starting his own direct marketing training business during the recession in the year 2000. By incorporating a system driven business model using the NPQ Marketing SystemTM Strategy to expand his business, he has built significant businesses in Singapore, Malaysia and China. On one occasion, he built and trained a FMCG sales force from zero to over USD 200,000 of monthly revenue in less than 6 months.

System for Increasing Net Profits Without Increasing Marketing Budgets 2010 NetProfitQuest Pte Ltd. All rights reserved.KC See, co-founder of NPQ, an accountant by profession, has been in business for the last 24 years, having built numerous businesses in various industries. He started MasteryAsia, a regional mentorship company that has to date coached more than 6,980 clients over the last 11 years through the very popular Money Mastery Programme. A seasoned Marketing Practitioner, he had consulted many MNCs and SMEs in sales and marketing strategies and tactics. In one instance he helped a client increase sales by 9 times without increasing any marketing expense.

System for Increasing Net Profits Without Increasing Marketing Budgets 2010 NetProfitQuest Pte Ltd. All rights reserved.NPQ Press Conference

System for Increasing Net Profits Without Increasing Marketing Budgets 2010 NetProfitQuest Pte Ltd. All rights reserved.NPQ in ZDNet Asia

System for Increasing Net Profits Without Increasing Marketing Budgets 2010 NetProfitQuest Pte Ltd. All rights reserved.NPQ in Marketing Interactive

System for Increasing Net Profits Without Increasing Marketing Budgets 2010 NetProfitQuest Pte Ltd. All rights reserved.

NPQ in Straits TimesSystem for Increasing Net Profits Without Increasing Marketing Budgets 2010 NetProfitQuest Pte Ltd. All rights reserved.NPQ interviewed by Japanese Magazine

System for Increasing Net Profits Without Increasing Marketing Budgets 2010 NetProfitQuest Pte Ltd. All rights reserved.Celebrity Columnist in SME Magazine

System for Increasing Net Profits Without Increasing Marketing Budgets 2010 NetProfitQuest Pte Ltd. All rights reserved.What Our Clients SayI feel that the key of success in the future is on distribution development, and new media are playing a very important role in getting to your customer. NPQ gives me the realization that there is a whole new world going on beyond what we are experiencing outside these four walls, and thats more and more influential in the way people decide and buy products & services. I believe all industries that are looking for non-traditional ways of distribution can benefit from NPQ.Hugo van Vledder, Chief Marketing Officer, eTiQa Insurans & Takaful

System for Increasing Net Profits Without Increasing Marketing Budgets 2010 NetProfitQuest Pte Ltd. All rights reserved.What Our Clients Say

We are very impressed by NetProfitQuest of the works they have done for the SMEs and as the result of that, the Institute of Systems Science is inviting them to consider to work with us and bring their expertise and courseware to the corporate world. Mr. Lim Swee Cheang, CEO, ISS, National University of Singapore

System for Increasing Net Profits Without Increasing Marketing Budgets 2010 NetProfitQuest Pte Ltd. All rights reserved.FIRST NICF Social Media Marketing CourseAligned to NICF and accredited by WDAup to 70% funding of the course fee for Singaporean & PR

System for Increasing Net Profits Without Increasing Marketing Budgets 2010 NetProfitQuest Pte Ltd. All rights reserved.NPQ and Institute of Systems Science (National University of Singapore) created Singapores FIRST National Infocomms Competency Framework (NICF) accredited social media marketing course. Not only does it bring credibility to the program, it also means that the Work Development Authority (WDA) of Singapore will fund 70% of the course fee for Singaporean & PR attendees.14Some of NPQ Clients

System for Increasing Net Profits Without Increasing Marketing Budgets 2010 NetProfitQuest Pte Ltd. All rights reserved.Some of the participants for NPQ workshop includes:-

SingtelChartered Institute of Management AccountantADOI magazine (leading marketing magazine in Malaysia)Institut Jantung Negara (National Heart Institute of Malaysia)AsiaMalls (a large conglomerate that runs many shopping malls in Singapore)eTiQa insurans (a large insurance company)KL Monorail (the monorail company in Malaysia)ADAsia (the leading advertising magazine in Singapore)Okamizu (a high-tech innovation company selling food detoxifiers through more than 30 pharmacies in Malaysia)Ministry of Human Resource, MalaysiaPTPK (a division of Ministry of Human Resource, Malaysia, offering interest free loans for vocational training to underprivileged students)Companies that cannot raise productivity may just have to go out of business or leave Singapore.

- Mr. Gan Kim Yong, Manpower Minister, Singapore

System for Increasing Net Profits Without Increasing Marketing Budgets 2010 NetProfitQuest Pte Ltd. All rights reserved.Productivity isnt about working longer and achieving more.Its about working the same (or less) and achieving more.

So how can we improve productivity?One of the ways would be to leverage on technology.16

System for Increasing Net Profits Without Increasing Marketing Budgets 2010 NetProfitQuest Pte Ltd. All rights reserved.Even Malaysia PM is asking people to leverage on social media to increase business.17More than 750 million Facebook users

System for Increasing Net Profits Without Increasing Marketing Budgets 2010 NetProfitQuest Pte Ltd. All rights reserved.More than 600 million Facebook users since Jan 2011.Do you think that your target market is on Facebook?Definitely!1852% of Singaporeans are on Facebook!19

System for Increasing Net Profits Without Increasing Marketing Budgets 2010 NetProfitQuest Pte Ltd. All rights reserved.About 1 in 2 Singaporeans are on Facebook.More than 80% of these facebook users are 18 to 45 years old.The 18-45 age group represents where most of the economic buyers would be.So your target market is definitely on social media.19Malaysia is 16th Largest Facebook Country!!20

System for Increasing Net Profits Without Increasing Marketing Budgets 2010 NetProfitQuest Pte Ltd. All rights reserved.Malaysia has more than 9 million facebook users.Huge marketing potential for businesses to tap this market.20Indonesia is LARGEST in Asia and 2nd Globally!!!

System for Increasing Net Profits Without Increasing Marketing Budgets 2010 NetProfitQuest Pte Ltd. All rights reserved.Indonesia is 2nd worldwide in terms of number of facebook users, only losing to US.For SMEs looking to expand regionally, Indonesia with 35 million facebook users is a huge potential market!21

System for Increasing Net Profits Without Increasing Marketing Budgets 2010 NetProfitQuest Pte Ltd. All rights reserved.Today, most people do not read newspapers. They get their news on iPhones, iPads and laptops.So if you continue to market only on traditional media, you will not be able to reach your prospects anymore22Tomorrows Consumers are Todays Digital Natives.

System for Increasing Net Profits Without Increasing Marketing Budgets 2010 NetProfitQuest Pte Ltd. All rights reserved.Gen Y tends to rely on their network of friends and their recommendations, not traditional ads. "Ads that push a slogan, an image, and a feeling, the younger consumer is not going to go for,'' says James R. Palczynski, retail analyst for Ladenburg Thalmann & Co. Instead, they respond to "humor, irony, and the unvarnished truth."

232010 NetProfitQuest Pte Ltd. All rights reserved.

System for Increasing Net Profits Without Increasing Marketing Budgets 2010 NetProfitQuest Pte Ltd. All rights reserved.Telemarketing is blocked by Caller IDTV ads can be skipped using digital recorder.Email blasts will end up in spam filterNo one listens to radio ads, because many listen to music downloaded into their iPods.

The only way would be to allow your prospects to find you.via Google.24THE PROBLEM:The Average SME and Online MarketingSystem for Increasing Net Profits Without Increasing Marketing Budgets 2010 NetProfitQuest Pte Ltd. All rights reserved.Social Media Survey Conducted by NPQ100 Local Biz surveyedSocial Media presence6 in 10 on Facebook3 in 10 on YoutubeA quarter on Twitter80% considering to spend more on social media BUT65% has NO competency31% has ZERO online enquiry57% has