how to build the next facebook
DESCRIPTION
A step by step guide to build the web & mobile apps of tomorrowTRANSCRIPT
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How to build the next Facebook A step by step guide to build the web- & mobile apps of tomorrow
@allanberger
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Content
How to build the next Facebook
Intro
How to build the next Facebook
Customer Lifecycle
Recap
Books
Q&A
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Vienna University of Technology
Startup (MyCarMovie)
Agencies High Traffic Facebook Apps Web-‐ & Mobile sites
Own company: blossom.io
Intro
How to build the next Facebook
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USA Trip
Visited Facebook -> Great development process
Will you build the next Facebook?
Intro
How to build the next Facebook
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Facebook Today
How to build the next Facebook
800+ million acSve users Messaging, News, Gaming, Movie Trailers
$3.7 billion revenue in 2011
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Facemash
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Facebook - 8 yrs ago
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Ship early
How to build the next Facebook
Build something quickly (Prototype)
Minimum Viable Product (MVP)
Get feedback earlier
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Ship often
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Ship often
Ship as soon as a feature is ready
Get continuous feedback
Roll back a version quickly
How to build the next Facebook
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Focus
Focus on the most important problems
Low hanging fruit: Improve what works
Sounds simple, but most companies waste a lot of time
How to build the next Facebook
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Focus (2005)
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Focus (2007)
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Focus (2010)
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Focus (2012)
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Be bold
Make bold decisions, even if wrong sometimes
No risks -> No learning
Building great things means taking risks
How to build the next Facebook
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Be bold
Trust your gut feeling: Real Identity
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Be bold
Trust your gut feeling: Timeline
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Be bold
Trust your gut feeling:
Acquired Friendfeed (small company)
Brad Taylor was hired as CTO of Facebook
How to build the next Facebook
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Be open
Share more information -> better decisions -> greater impact
Communication is a key factor
Facebook: Hackathon (Chat, Timeline, Video)
How to build the next Facebook
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Customer Lifecycle
Acquisition – What channels do users come from?
Activation – What % had a "happy" initial experience?
Retention – Do they come back?
Referral – Do they like it enough to tell friends?
Revenue – Do they Pay?
How to build the next Facebook
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Customer Lifecycle
Dave McClure
500 Startups
Tells teams to think about it
Pirate Metrics
How to build the next Facebook
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Aquisition
How to build the next Facebook
Channels, Channels, Channels (Newsle\ers, Blogs, Campaigns, …)
Facebook now: mouth-‐to-‐mouth, brands, media
Facebook earlier: mouth-‐to-‐mouth (Harvard)
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Activation
How to build the next Facebook
Provide great iniSal experience/ smooth onboarding
Make your product a\racSve / show your value
Values of Facebook: Easily get in touch with friends, classmates, network updates …
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Retention
How to build the next Facebook
Get your customers back!
Remind them why you are valuable to them (Email, Personal Updates)
Facebook: Magic Number 10
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Referral
How to build the next Facebook
Will people tell their friends?
Provide great app experience
Only happy customers will refer you
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Referral
1 invite = 250 MB Free
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Referral
Rate aeer you had a great experience
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Referral
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Revenue
How to build the next Facebook
MoneSzaSon Models
eBook 1 Sme payment
SpoSfy SubscripSon / Recurring Payment
Facebook Partners (Ads, Gaming)
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Recap
Ship early –> Learn early
How to build the next Facebook
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Recap
Ship often -> Learn often
How to build the next Facebook
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Recap
Focus on what matters
How to build the next Facebook
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Recap
Think about the Customer Lifecycle
How to build the next Facebook
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Books
The Lean Startup Eric Ries
Running Lean (2nd Edition) Ash Maurya
Designed for use Lukas Mathis
The Entrepreneur‘s Guide to Customer Development Brant Cooper & Patrick Vlaskovits
How to build the next Facebook
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Workshop
How to build the next Facebook
Metrics for Pirates
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MVP Example
Apple Appstore: highlight Website: http://highlig.ht/
How to build the next Facebook
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Thank you. Questions?
@allanberger
http://www.blossom.io
How to build the next Facebook