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New Facebook Advertising Changes: How to Get More LEADS and Cheaper
CLICKS with Facebook Ads
with Andrea Vahl
@andreavahl
ABOUT ME Co-author of Facebook Marketing All-in-One for Dummies
Community Manager for Social Media Examiner for 2 years
Lead Instructor at FBInfluence
Cofounder of Social Media Manager School
Grandma Mary @GrandmaMaryShow
Andrea Vahl @AndreaVahl
Here’s What You’ll Learn. . .
• What’s new in Facebook Advertising and what you need to pay attention to
• The EXACT steps you need to get leads from Facebook
• When to use Boosted Posts and when NOT to
• How to read the Facebook Ad reports so you aren’t wasting money!
What’s new
Carousel Ads (multiple images and links)
Instagram Placement - New
Adding Instagram Placement
Instagram Placement – Separate Ad
• Use square image
• Separate budget for testing
• Tailor message just for Instagram
Lead Generation Ads
Lead Generation Ads
• Setup in Power Editor
• Mobile devices only
• 2-click signup
• Uses Facebook data
• Get a .csv file to download
Results
Local Awareness Ads
Reach people near you now
How to Get Leads and Sales from Facebook in 4 Steps
The 4-Step Leads and Sales Process
1) Offer a Freebie
2) E-mail Signup
3) Develop a Facebook Ad Plan
4) Build Superfans and Sell through E-mail
Social Media Coach, Speaker & Strategist
Offer a Freebie
E-mail Signup Create a
Facebook Ad Plan
Build Super Fans and Sell
through E-mail
Ty p i c a l l y e v e r y o n e s h o u l d f o c u s M O S T LY o n g r o w i n g t h e i r l i s t b y o f f e r i n g a f r e e b i e w i t h F a c e b o o k A d s r a t h e r t h a n s t r a i g h t t o a s a l e s p a g e . T h e n u s e y o u r e - m a i l s e q u e n c e t o t h e n b u i l d t r u s t a n d m a k e a s a l e s o f f e r.
When you have a good offer,
your Facebook Ad can go viral
Giveaway Ideas • eBook
• training series delivered via email
• webinar
• audio session
• 3-part video series
• cheat sheet, guide or worksheet
• discount/promo code
• telesummit
Landing Page is Crucial
• Match the promise
• Visually attractive
• Get to know you
• No distractions
My Favorite Opt-In Page Tool
LeadPages andreavahl.com/leadpages
One more critical element Targeting
Ads fail because they aren’t reaching the right people with the right message
BIG MISTAKE: Using Boosted Posts when you
want Link Clicks
Boosted Posts f rom your T imel ine are automat ica l ly opt imized for Page Post Engagement . I f yo u h ave a d i f fe re n t t r u e o b j e c t i ve ( i . e . E - m a i l o p t i n s o r w e b s i t e c l i c k s ) u s e t h e A d s M a n a g e r t o s e t u p a b e t t e r a d . B o o s t e d Po s t s a re p e r fe c t f o r re - e n g a g e m e n t o f y o u r c u r re n t Fa n s .
How to Read Facebook Report (to turn off underperforming ads)
Run reports and compare
Watch the right stats
Ad Reports default view
Customize Columns
Save and set as default
The New Facebook Pixel
A pixel is just a bit of code (also known as a script) that you put on your website that sends messages back to Facebook for tracking purposes. Each ad account only has one pixel code. You can install this pixel on multiple websites and then you can track those sites separately. But you always use the same code that is associated with your ads account.
Copy and paste the code into the <head> </head> area of your website
Website Conversions
Website Conversions
First Install Facebook Pixel Then two methods of tracking: 1. Standard Events (extra line of code in the Pixel) 2. Custom Conversions (set up a “rule”)
85 Leads 140 Website
Clicks Conversion rate =
61%!!
Facebook Ads can
send highly targeted traffic to your Page when done right!
Can you see how powerful Facebook Ads are for your business
when done right?!
Why Most People Fail with Facebook Ads
• Diving into the Facebook Advertising manager dashboard without knowing exactly how to use it
• Picking the wrong audience so that your ad is either ignored (or annoys people)
• Choosing a Facebook Ad model that won’t work for the business: going for likes when engagement would be better, aiming for sales when leads would be more profitable.
• Not Testing Enough: having an ad no-one sees, or spending too much money on the wrong ad (ouch!)
Facebook. Advertising. Works. • Build highly-engaged Facebook communities where
people comment, rave about and share every day
• Attract a flood of new prospects to businesses
• Build engaged, high-quality lists of subscribers quickly (one of our members recently attracted 5,000 followers in just 5 months to a brand new page)
• Nurture that engagement and turn leads into profitable sales
Special Offer Facebook Advertising Secrets Course
• Deep dive
• Remove the guesswork
• 4 Modules – over 8 hours of classes, reference material
• Private Facebook Group
• Bonuses
• LIFETIME ACCESS! www.fbadvertisingsecrets.com
Praise for FB Advertising Secrets
Bonuses
• Facebook Ads Workbook
• How to Use Facebook to Get Leads ebook
• Facebook Advertising terms guide
• Beginner’s Guide to the Power Editor
• New Facebook Pixel Guide
• Lifetime Access to private Facebook Group
www.fbadvertisingsecrets.com
For a Limited Time – Until Nov 20th
• Course is being fully updated!
• Lifetime access to all updates
• 30% OFF
www.fbadvertisingsecrets.com
Join Now
Basic Level: Only $297 $197 Premium Level: Only $397
Until November 20th only!
www.fbadvertisingsecrets.com
Questions
Facebook Advertising Secrets Course:
www.fbadvertisingsecrets.com