how to build a startup

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How to build a startup Marcus Kuhn – Co-Founder & CEO [email protected]; +41 (0)76 378 51 33

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A short intro on how we built our startup and what lessons we took away from it

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Page 1: How to build a startup

How to build a startupMarcus Kuhn – Co-Founder & [email protected]; +41 (0)76 378 51 33

Page 2: How to build a startup

Our story

Page 3: How to build a startup

March 2009

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Lets make address books hassle free!

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July 2009

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December 2009

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Aggregate

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March 2010

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Import & Export

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September 2010

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December 2010

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March 2011

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March 2011

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Connectors...

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September 2011

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Funding

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Team

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So...

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Do

Talk Show Experiment

Page 20: How to build a startup

Don’t

HideOver-

Engineer

Page 21: How to build a startup

How did we do it?

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Lean as in Efficient

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Engine of Growth

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Collecting data from Day 1

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«Rapid» Prototyping

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Standing on the shoulders of giants

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BootstrappingFlickr : osmium

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18 monthsCHF 70’000

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No salaries / No luxuries

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Don’t spend money(on unnecessary things)

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Don’t pay (only) with money

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Costs are not really a factor in building a prototype anymore.

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Engineering DesignServer Software

Pay per use Pay per usePay per use Free

Resources (as a Service)

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Some of the smartest people working for you (for free)

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Virtual Team

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Almost in one room

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Services we use

Page 38: How to build a startup

So...

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Do

Lean Reuse Save

Page 40: How to build a startup

Don’t

HideOver-

Engineer

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Questions?