How to Build a Credible Business Reputation on Social Mediaby Gary Messinger

There are many things to keep in mind when using social media for marketing. And one thing you can never overlook is how your business appears to your contacts on social media. As you know, people use the internet all the time to check on businesses. That means having a tarnished online reputation can adversely affect your business sales. Establish and maintain a credible reputation not only offline but also online. Here are some practical ways to do that.

Be professional on all aspects

When we say all, we mean all. From your profile photo to each update you make on your business any social media account. It’s tempting to let out your goofy side once in a while, and while a little humor never hurts, stepping out of line can be a disaster for your company. Maintain professionalism at all times.

Network with the right people

Who your friends with, who you’re connected with, who you are following—these say a lot about your credibility. Don’t let yourself be associated with people with shady reputation who won’t do anything good for your credibility.

Always be truthful no matter what

If there’s anything people appreciate online, it’s honesty. In a place where it’s so easy to pretend and be fake, those who remain truthful are rewarded greatly. Always stay within your expertise and never pretend to know what you don’t. Never take credit for anything that’s not yours. Use the right words

Another thing to watch for is your use of words. As said earlier, it pays to be professional. Use powerful and effective language that’s within the boundaries of tact. Also, whatever happens, never badmouth anyone, not even that competitor who spreads nasty rumors about your products or that difficult customer that goes over the top in making demands from your employees. No matter how valid you think your reasons are for saying those things, badmouthing still reflects badly on you. Finally, avoid using jargon, slang and other vague language that would only cause confusion. Communicate clearly.

Address both positive and negative reviews

You can be the best in what you do but there will still be people who’ll complain about your product or service. Accept the fact that you can’t please everyone. But don’t stop there. Be sure to get to the bottom of each negative review you receive, acknowledge it politely, and resolve the matter, if there’s anything to be resolved. If not, explain your

side while still remaining courteous in your choice of words. Now don’t forget to mention positive reviews and thank those who have given positive feedback about your business. Stop talking about yourself, listen to other peopleInstead of bombarding your contacts with shameless plugging of your products and services, you’d benefit more from reaching out to help other people. Post content that not only demonstrates your expertise on the subject matter but also assists in other people in using your products and services.

Building a credible business reputation on social media won’t take overnight. But once you’ve mastered it, it can become as easy as ABC.