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@googledave @phcreative #SocialRecDebate HOW TO BECOME DIGITALLY FAMOUS AT SOCIAL MEDIA RECRUITMENT #SocialRecDebate 1 st April 2014

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My slides from Social Media 'masterclass' I presented for Elite Recruitment Network on 1st April 2014. 50 slides on how to go about thinking about building your content marketing and social media strategy in the world of recruitment. Actionable tips and actions you can do to help you attract, engage and convert candidates and clients using 'top secret' tools and tactics from the world of digital agencies. #SocialRecDebate 1st April 2014

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Page 1: How To Become Digitally Famous At Social Media Recruitment

@googledave

@phcreative

#SocialRecDebate

HOW TO BECOME DIGITALLY FAMOUSAT SOCIAL MEDIA RECRUITMENT

#SocialRecDebate 1st April 2014

Page 2: How To Become Digitally Famous At Social Media Recruitment

Got a questions...?@googledave

@phcreative

Page 3: How To Become Digitally Famous At Social Media Recruitment

Got a questions...?@googledave

@phcreative

Tough fight out there:Competitive agencies

In-House teamsCandidate loyalty?Human behaviour

Technology overloadResource

Page 4: How To Become Digitally Famous At Social Media Recruitment

Got a questions...?@googledave

@phcreative

BOILER ROOM MOMENTSCountless calls

Countless emailsNumbers game

Outbound activity

Page 5: How To Become Digitally Famous At Social Media Recruitment

@googledave

@phcreative

#ebscotland

Above & beyond

What are you doing to:Build your brand

People propositionEngage and connect

To go Above & Beyond

Page 6: How To Become Digitally Famous At Social Media Recruitment

Got a question…?@googledave

[email protected]

Be remarkable

Page 7: How To Become Digitally Famous At Social Media Recruitment
Page 8: How To Become Digitally Famous At Social Media Recruitment

@googledave

@phcreative

#SocialRecDebate

Page 9: How To Become Digitally Famous At Social Media Recruitment

@googledave

@phcreative

#SocialRecDebate

Page 10: How To Become Digitally Famous At Social Media Recruitment

Digital Habits• Uses technology • Smartphones, tablets• LinkedIn, Twitter• Reads online, industry news

(sectors specific = opportunity)

Solutions I Appreciate• Delivery, ROI• Speed – find it fast• On going relationship• No bullshit

Characteristics • Decision maker, controls budget• Confident, driven, demanding• Time poor (very busy)• Has team around them (influencers –

who could be researching for him)

What's Important to me• Help me achieve my business goals• Bring talent into my business• World class service• Innovation• Value, cost per hire, time to hire

PERSONA EXAMPLE - CLIENT

Person name: Steve SmithOccupation: C-Level, HRDAge: 35 - 50

@googledave

@phcreative

#SocialRecDebate

Page 11: How To Become Digitally Famous At Social Media Recruitment

Digital Experience• Multi device – mobile responsive• Speed – page by page• How fast can I find answers…• Page behaviour• Don’t confuse me

Conversion Triggers• Telephone numbers• Data capture• Live chat• Email to myself (mobile)• Take away info, downloads• Social icons and shares

Case Studies• Relevant to me and my sector• Not just written, video, client features• Validation of your people credentials

Content• Speak to me in a language I understand!• Be genuine and sincere – authentic• Answer my questions and objections• Scanability – ‘F’ factor• Content assets – videos, surveys, downloads • Demonstrate thought leadership• Rendering on multi device• Things that interest and help me

PERSONA CONTENT PILLARS

Person name: Steve SmithOccupation: C-Level, HRDAge: 35 - 50

@googledave

@phcreative

#SocialRecDebate

Page 12: How To Become Digitally Famous At Social Media Recruitment

Got a questions...?@googledave

@phcreative

But how do you find them?

Page 13: How To Become Digitally Famous At Social Media Recruitment

@googledave

@phcreative

#SocialRecDebate

Page 14: How To Become Digitally Famous At Social Media Recruitment

https://followerwonk.com

@googledave

@phcreative

#SocialRecDebate

Page 15: How To Become Digitally Famous At Social Media Recruitment

@googledave

@phcreative

#SocialRecDebate

https://followerwonk.com

Page 16: How To Become Digitally Famous At Social Media Recruitment

@googledave

@phcreative

#SocialRecDebate

https://followerwonk.com

Page 17: How To Become Digitally Famous At Social Media Recruitment

http://app.buzzsumo.com/

@googledave

@phcreative

#SocialRecDebate

Page 18: How To Become Digitally Famous At Social Media Recruitment

In association with Mersey Maritime

@googledave

@phcreative

#SocialRecDebate

Page 19: How To Become Digitally Famous At Social Media Recruitment
Page 20: How To Become Digitally Famous At Social Media Recruitment

Consideration stage

How to frame Example Concepts

See

Has a problem, not aware of the solutions

Ask questions that identify a pain for the persona

How the future of recruitment will impact the future of staff retention?

How social media can the reduce your cost per hire…

Think

Aware of the problem but not aware of your solution

Options? What does the persona have to think about?

How next generation social recruiting will help you build a talent pool of candidates

How to reduce your average cost per hire from £3000 to £69.75 within 12 months?

Do

Aware of your solution, or convince me

Present you solution and explain why you

The 7 reasons Nationwide Building Society choose us and now have an average cost per hire of £69.75

Authentic case study, client video, download

Delight

Loyal customer, encourage them to refer, share and buy more

Show them how you add continued value, introduce new ideas

Introducing our next generation, social job boards – bringing candidates direct to your door.

Ask to interview you audience? Leverage higher up the funnel

Page 21: How To Become Digitally Famous At Social Media Recruitment

@googledave

@phcreative

#HDevents

Page 22: How To Become Digitally Famous At Social Media Recruitment

http://www.hubspot.com/blog-topic-generator http://alltop.com/

@googledave

@phcreative

#SocialRecDebate

Page 23: How To Become Digitally Famous At Social Media Recruitment

https://www.quora.com/ https://www.youtube.com/yt/fanfinder/en-GB/

@googledave

@phcreative

#SocialRecDebate

Page 24: How To Become Digitally Famous At Social Media Recruitment

@googledave

@phcreative

#SocialRecDebate

Page 25: How To Become Digitally Famous At Social Media Recruitment

@googledave

@phcreative

#SocialRecDebate

Page 26: How To Become Digitally Famous At Social Media Recruitment

No, they really do care about this stuff!

@googledave

@phcreative

#SocialRecDebate

Page 27: How To Become Digitally Famous At Social Media Recruitment

https://socialcrawlytics.com

@googledave

@phcreative

#SocialRecDebate

Page 28: How To Become Digitally Famous At Social Media Recruitment

@googledave

@phcreative

#SocialRecDebate

https://socialcrawlytics.com

Page 29: How To Become Digitally Famous At Social Media Recruitment

http://app.buzzsumo.com

@googledave

@phcreative

#SocialRecDebate

Page 30: How To Become Digitally Famous At Social Media Recruitment

@googledave

@phcreative

#SocialRecDebate

Page 31: How To Become Digitally Famous At Social Media Recruitment

@googledave

@phcreative

#SocialRecDebate

Page 32: How To Become Digitally Famous At Social Media Recruitment

@googledave

@phcreative

#SocialRecDebate

Page 33: How To Become Digitally Famous At Social Media Recruitment

@googledave

@phcreative

#SocialRecDebate

Page 34: How To Become Digitally Famous At Social Media Recruitment

@googledave

@phcreative

#SocialRecDebate

Page 35: How To Become Digitally Famous At Social Media Recruitment

You need the right tools and tactics for the job

@googledave

@phcreative

#SocialRecDebate

Page 36: How To Become Digitally Famous At Social Media Recruitment

http://www.hubspot.com https://hootsuite.com

@googledave

@phcreative

#SocialRecDebate

Page 37: How To Become Digitally Famous At Social Media Recruitment

@googledave

@phcreative

#SocialRecDebate

Page 38: How To Become Digitally Famous At Social Media Recruitment

BUFFER QUICK AND EASY

https://bufferapp.com

@googledave

@phcreative

#SocialRecDebate

Page 39: How To Become Digitally Famous At Social Media Recruitment

BUFFER QUICK AND EASY

@googledave

@phcreative

#SocialRecDebate

https://bufferapp.com

Page 40: How To Become Digitally Famous At Social Media Recruitment

Buffer Chrome App• Direct from

browser• Fast and simple • Post or share later• Pick your channels

@googledave

@phcreative

#SocialRecDebate

https://bufferapp.com

Page 41: How To Become Digitally Famous At Social Media Recruitment

CREATE EMAIL GROUPS TO SHARE CONTENT

http://wiggio.com/messages.html

@googledave

@phcreative

#SocialRecDebate

Page 42: How To Become Digitally Famous At Social Media Recruitment

@googledave

@phcreative

#SocialRecDebate

Page 43: How To Become Digitally Famous At Social Media Recruitment

Got a question - @googledave / [email protected] DO YOU MEASURE UP?

Page 44: How To Become Digitally Famous At Social Media Recruitment

@googledave

@phcreative

#SocialRecDebate

http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-

value/

Page 45: How To Become Digitally Famous At Social Media Recruitment

SOCIAL MEASURMENT ECONOMIC VALUE

@googledave

@phcreative

#SocialRecDebate

Page 46: How To Become Digitally Famous At Social Media Recruitment

SOCIAL MEASURMENT ATTRIBUTION

@googledave

@phcreative

#SocialRecDebate

Page 47: How To Become Digitally Famous At Social Media Recruitment

@googledave

@phcreative

#SocialRecDebate

Page 48: How To Become Digitally Famous At Social Media Recruitment

Got a question…?@googledave

[email protected]

Goosebumps

Page 49: How To Become Digitally Famous At Social Media Recruitment

@googledave

@phcreative

#SocialRecDebate

Page 50: How To Become Digitally Famous At Social Media Recruitment

Thanks for listening and keep in touch!

@GoogleDaveemail: [email protected]: 01512275549

@googledave

@phcreative

#SocialRecDebate


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