2015_acp-ls_thrive digitally
TRANSCRIPT
2015 Annual Meeting
September 10 – 11, 2015
San Mateo, California
ANNUAL MEETINGANNUAL MEETING
2015 Annual Meeting
Thrive Digitally
Garima Mehta PhDManager, Digital Marketing
Affymetrix@garimameh
2015 Annual Meeting
Top 5 ways to reach your customers
Digital
Email Marketing
Paid Advertising
SEO/SEMSocial Media
Visual Marketing
2015 Annual Meeting
Email Marketing
2015 Annual Meeting
Email Marketing Metrics
Source: www.silverpop.com
2015 Annual Meeting
Email Marketing
‐Marketing automation‐ Design campaigns‐ Do A/B split testing‐ Keep your list healthy
‐ Don’t spam‐ Don’t be greedy!
2015 Annual Meeting
Paid Advertising (PPC)
2015 Annual Meeting
PPC Strategy
PPC Strategy
Budget
Keywords
Targeted Audience
Conversion Tracking
Landing page
optimization
2015 Annual Meeting
SEO (Things to consider)
• Inbound• Outbound• Inbound• Outbound
• Hash Tags• Visuals• Hash Tags• Visuals
• Strategic• Long tail Keywords
• Strategic• Long tail Keywords
• Title• Description• Keywords
• Title• Description• Keywords
Page Content
LinksSocial
On Page
Off Page
2015 Annual Meeting
Social Media Marketing (SMM)
SMM Strategy
Who?
Channels
Frequency
Competition
Resources
Budget
2015 Annual Meeting
Visual Marketing
Visual
YouTube
Periscope/Vine
Infographics
2015 Annual Meeting
Analyze & Refine (Case study example)
2015 Annual Meeting
Takeaways
Aim Align Analyze Achieve
2015 Annual Meeting