how to become an authority online - the importance of personal branding in b2b

How to become an authority online - the importance of personal branding

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Who is a leader you admire? How do they behave?"

What makes them stand out?


What is your expertise, interests, passion? "What make you annoyed and angry?"

- Write down at least 20 things -


What leaders do!

They do things first - often trendsetters "!

They share their thoughts and ideas with others "!

They listen to peers, friends, customers & colleagues "!

Constantly learning "!

They know how innovation works


Digital leaders creates and shares stories"

How many stories do you have inside you? "

Can you share your desire to change something by using social media better? "

Do you have the guts and are you persistent enough to write every week?


Overcome writers block "1. We all have it! Some people ignore it and do things anyway. "2. Read what other thought-leaders are sharing. "3. If you are not inspired. Nobody else will be either. Find your passion. "4. You will find your flow when you are convinced by your arguments. "5. Use facts and stats. That make you think further. Always hyperlink the reference. "6. Your authority will come when you know what you are talking about. Do your homework

first!"7. Connection and empathy is everything. Without that you can’t inspire anyone. "8. Always challenge yourself. "9. To lead and share opinions is sometimes painful. "10. Use your friends as sounding boards. Then write down your thoughts. Make what you

write easy to understand.


Your online profile 5) Leader - are you creating content that others are commenting on, sharing and are you starting discussions? 4) Contribution - are you contributing to discussions, helping people, sharing relevant content? 3) Presence - are you exploring the online platforms? 2) Profile - what shall you write about yourself? 1) Platform - where shall you be online?


You have to sound and smell different to be noticed.


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how to become an authority online - the importance of personal branding in b2b

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