how to become a trade show star in 20 minutes: learn to combine timeless techniques with social...
TRANSCRIPT
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Not shining your brightest at your tradeshows?
Photo credit: Jason Eppink, flickr
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Photo credit: mp3waxx.com flickr
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Photo credit: Pewari, flickr
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Webinar Presenters
Jocelyn CookProduct Marketing Evangelist, [email protected]@JocelynGCook
Rex HoulihanPresident, NorthStar Express [email protected]
703-532-0520
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Planning and Logistics
(why it pays to plan ahead)
Photo credit: WorldlamdInfo.com, flickr
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Pre-Show Planning
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Photo credit: Tracey Adams, flickr
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Photo credit: Sarah Reid, flickr
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Post-Show Wrap Up
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Even if you feel like this…
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Cover all those basics and your tradeshow is off to a great start!
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Bringing it to
the Next Level with
Social
Photo credit: Chris Lott, flickr
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#SHRM14
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Content
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Connect with Influencers
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Related Hashtags
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Tweet during the show
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Plan Your Content
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Participate Remotely
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Wrapping It Up:Key Takeaways1. Inventory your event material
before every event throughout the year
2. Communicate with all parties what material is being shipped to the event, and where it is going after the event
3. Complete a Material Handling Agreement for your material, turn it into the Service Contractor...and keep a copy
4. Participate in the social conversation using the event twitter hashtag – before, during and after the show
5. Share a mix of your own content and other people’s content related to the event
6. Participate virtually in an event by sharing relevant content
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Questions?
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Additional Resources:The First-Timer’s Guide to Tradeshow Shippinghttp://hub.am/1nZTSUF
The Tradeshow Shipping Blog(Don’t worry, it’s about more than just shipping)http://hub.am/1jNb75O
#shrm14 Insightshttps://insight.hrmarketer.com/InsightReport/shrm14/