@P2Binvestor

P2Binvestor

How to become a strategic financial leaderMay 18, 2017

1P2Binvestor |

@P2Binvestor

The death of traditional finance

14%

41%

45% Traditional

finance

Specialty finance

Other

2

Areas where CFOs spent the most time in the last 12 months

• Strategicleadership• Organizational

transformation• Performance

management• Capitalallocation• Bigdata&analytics• Financecapabilities• Technologytrends

(e.g.,digital,cybersecurity,IT)

• Otherfunctions(e.g.,riskmanagement,procurement)

Data from: http://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/are-todays-cfos-ready-for-tomorrows-demands-on-finance

@P2Binvestor

Presenter

3

AlyshaN.Cooke,CPAVPofFinanceP2Binvestor

Alysha finds she is teased about being a "numbers nerd", which she admits is marginally true. While she never dreamed of being a CPA as a child (as so many children do...), she has found a career in accounting and finance to be continually challenging and rewarding. She believes that accounting and finance are truly the language of business, and she enjoys the opportunity it provides to learn about all facets of business.

In her roles as VP of Finance and Board of Directors Secretary/Treasurer at P2Binvestor, Inc., a Denver-based marketplace lender, Alysha works not only to ensure the numbers are accurate, but also to ensure they form the basis for making informed business decisions. Her previous experience at Deloitte & Touche, LLP and the Governmental Accounting Standard Board helped shape the way she views financial information for organizations in various stages of business and across multiple industries. Her key areas of expertise include: derivatives and hedging, revenue recognition, debt vs. equity, forecasting, and—like any true numbers guru—Microsoft Excel.

Outside of work, Alysha enjoys hiking (only 13 more Colorado 14ers to go for her to climb all 58), playing with her Golden Retriever named Summit, skiing, and continually learning about various spiritual topics.

https://www.linkedin.com/in/alyshacooke

@P2Binvestor

The (not-so-secret) secrets of becoming a strategic finance leader

4

Youmaybeworkingharderthanyou

should

KnowwhentobeaLincolnandwhento

beaChurchill

ThelessonswecanlearnfromCurious

George

ButwhatifpigsDIDfly?

BeyourownMVP

Delegateyourworkload

Fine-tuneyourcommunication

skillsBroadenyour

scopeHaveaplanB(and

C)readyThinklikea

strategicadviser

@P2Binvestor

You may be working harder than you should

5

what

• Recurring,repeatableprocesses,potentially:

• Financialreportingschedules

• KPIcalculations• Payrollprocessing• Ifyouwereona

desertisland,whatdoyoucriticallyneedtoknow

why

• Freeupyourtimetomakeroomformorestrategicactivities

how

• DelegateandElevate*• ConsultantstowriteSOPs• Deepdiveonfinancial

systems

*EOSWorldwide

@P2Binvestor

Tool: Delegate and Elevate*

6

Step1: Defineyour100%________________________________________________________________________________________________________________________________________________________________________________________________

Step2:Determineifyou’reovercapacity________________________________________________________________________________________________________________________________________________________________

Maximumnumberofhoursyouwanttoworkandremain

balanced

Timeitwilltakeyoutodoeverythingyou

needtodowell

Step3:TimeinventoryDay Activity Amountoftime

5/1 Month-endclose 5

Accounting policyresearch/updates 2

1:1meetingwithstaffmember 1

5/2 Month-endclose 5

Debtcovenantreporting 2

Budgetanalysis 2

5/3 Taxcompliance/reporting 4

Modelnewpricing 2

Budgetanalysis 3

5/4 Project:transition 5

Assessnew contract 2

APprocessing 1

5/5 BODprep 3

Debtcovenantreporting 2

*https://blog.eosworldwide.com/blog/789/eos/business-leadership-steps-help-you-delegate-and-elevate/

@P2Binvestor

Tool: Delegate and Elevate*

7

Step4:FillintemplateLove/great

______________________________________________________________________________________________________

Like/good______________________________________________________________________________________________________

Don’tlike/good______________________________________________________________________________________________________

Don’tlike/notgood______________________________________________________________________________________________________

Step5:Delegateandelevate________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

*https://blog.eosworldwide.com/blog/789/eos/business-leadership-steps-help-you-delegate-and-elevate/

Identifywhatactuallycanbe

delegated

Identifyifthereareanysuperfluous

activities

Determineplanfordelegating

@P2Binvestor

Know when to be a Lincoln and when to be a Churchill

8

what

• Knowyouraudience• Backgroundwith

thetopic• Whattheyactually

needtoknow• Top20%• Practice

why

• Criticaltobeabletocommunicatethefinancialhealthofyourcompanyinaclear,conciseway

how

• Executivepresencecoaches

• Bothpublicspeakingandconversationalspeakingworkshops

• Yoursmartphone• Makepeopleawareofthe

thingsyouareworkingonandaskforfeedback

@P2Binvestor

The lessons we can learn from Curious George

9

what

• Knowotherdepartmentswithinyourbusiness

• Whataretheirstruggles?

• Whatproblemsaretheytryingtosolve?

• Canyouhelpsolvethoseproblemswithfinancialdata/analysis?

why

• Catapulttheentire businessforward

how

• Networkingplan• Knowyourteam’s

strengthsanddesires

@P2Binvestor

Tool: Networking plan

10

Step1:Interestinventory Step2:Peoplefinder Step3:Actions____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Interest Priority

Salesfunnel 1

Spread/pricing 2

FinTech charter 3

R&D 4

PPCadvertising 5

Interest Potentialcontact Connection

Salesfunnel

KimJones,VPofSales

1st

TedFrank,VPofMarketing

2nd (throughKimJones)

NickO’Connor,CROatABC

Sawapresentation,need intro

Identifywhatactivitiesyouwanttotake,for

example:• Onelunchpermonth

withsomeonenew• Onehourperweek

sendingemailstostayintouchwithcurrentcontacts

• Attendoneneworganizationgroupmeetingaquarter

@P2Binvestor

But what if pigs DID fly?

11

what

• Alternativescenarios• Triggers

why

• Giveyoutheabilitytomovequickly

how

1. MultiplescenariosagainstplanA

2. Createbandsofpossibleinputsforvariouskeydriversandassumptions

3. Determinewhichdrivers/assumptionsarecontrollable

4. Assess“pointofnoreturn”andwhichmetricsareindicatorsofthatpoint

@P2Binvestor

Know and be your own MVP

12

what

• Spendtimethinkingaboutthebusinessasawhole–notjustthefinancedepartment

• Solicitfeedback• Holdyourselfaccountable,

notjusttothenumbers,buttotheperformance

why

• Matchothers’perceptionstotherealitythatyouareastrategicleader

how

• Setasidetimeonyourcalendar• Examplesofhowyoucanbe

impactfultootherdepartments:• Marketanalysisandrisk

reduction(customeracquisition)

• Channelanalysisandstrategy

• Pricinganalysisbycustomercohort

• Salesincentiveplans

@P2Binvestor

Questions?

Contactme:acooke@p2bi.com720.361.1513

https://www.linkedin.com/in/alyshacooke

13