how to become a pr technologist
DESCRIPTION
It's no secret consumer behavior has changed drastically in the past decade with the advances of technology. They are making purchase decisions in new ways involving social networks, search engines, forums, and content to name a few. Our role as a communications professional has become more complex as we need to evolve to meet the new challenges this presents to the brands with whom we work. This presentation illustrates the changes, talks about what it means to be a technologist, outlines eight areas where our jobs have changed, and provides four steps to become a technologist.TRANSCRIPT
How To Become a PR Technologist
Complain on Forums
RSVP to events
Speaking directly to the media
Checking in
Leaving tips
Seeking recommendations
Being entertained
Downloading Apps
Press releasesStatements
Print adsStatic web pages
Crisis communications
SEOSocialMobileEmail
InfluencersBlogsVideo
PodcastsWebinars
Today’s Agenda
• What is a technologist?
• What do we need to know?
• How do we do it?
What is a PR Technologist?
We’re All Learning
What do we need to know?
1. Get found online
2. Reputation and Crisis Management
3. Media and Influencers
media relations
4. Local and Mobile*Photo credit: Quite Interesting People
5. Create content
Paid media Earned
media
Owned media
6. Email marketing
7. Track and Measure
8. Collaborate and Project Manage
Four Ways to Become a Technologist
1. Start the Journey
2. The Toolkit
http://www.thesecretweapon.org/prepping-evernote-for-tsw
3. Find Your Teacher
Blog Bundle
•Chief Marketing Technologist•Content Marketing Institute•Conversation Agent•Convince and Convert•Danny Brown•For Bloggers by Bloggers•Inbound Marketing •It’s All About Revenue•KDPaine’s PR Measurement•Spin Sucks
•ProBlogger•SEOMoz•Search Engine Land The Sales Lion•Traackr•V3 Kansas City•Waxing Unlyrical•Six Pixels of Separation•LoveStats•PR 20/20
Twitter Listtwitter.com/lisagerber/marketing-technologist
News Sites
• TechCrunch
• Mashable
• Read Write Web
4. Do
Agency blog
Personal blog
Take that leap
Thank You
Lisa GerberBig Leap Creative Integrated Communications•www.bigleapcreative.com/blog•[email protected]•@lisagerber•Slideshare: www.slideshare.com/lisagerber