marketing for chemical technologist
TRANSCRIPT
Marketing For Chemical TechnologistCJB40503
Mini Project : Pallet Program
ARIF HAZMI BIN NAHAR AHMAD MUZAMMIL BIN IDRIS MUHAMMAD AMIRUL BIN JASMI AHMAD TAWFIQ BIN ABD AZIZ AHMAD KAMAL ABD FATAH MOHD IKRAM HAKIMI MOHD ZAHAR NUR FATIHAH BT RAHMAT RAIS ADLAN BIN AHMAD MUHAMMAD IZZUDIN BIN JEFRI ABDUL HAKIM BIN MOHD YUSOF MUHAMMAD AQIL BIN FADZIL
Introduction: "PALLET PROJECT”is a program organized by UniKL MICET with full support and cooperation with Professional English 1 subject as well as with Marketing for Chemical Engineering Technologist Subject.
DATE: 23rd April 2016
THEME: Easy & Fast
Marketing Strategies
AIM & IMPACT:
To support the
program with all
marketing needs and
aspects. Advertise the program
with all medium possible
Impact to Student• Provide tables and benches for student to wait outside the class
• Provide spaces for student to wait before lecture/tutorial class
• Reduce the crowd of student in front of the library
• Increase the efficiency in study group
Impact to UniKL MICET• Reduce cost of UniKL MICET as the pallet will not rust or decay because due to the rain as it is coated with water resistant shellac varnish.
• More systematic campus condition
• Student feel more satisfied with the accommodation provided
• Show the concern of Management and Staff of UniKL MICET regarding the student welfare
Program Tentative
Time Activity
9am – 2pm Booth and project preparation Event started
2pm - 4pm Judging process
4pm - 5pm Certificate giving ceremony
Marketing Effectiveness
20 participants including 2 lecturers
Effectiveness is gauged by the objectives that have been set for our marketing activity
A good marketing strategy helps to define vision, mission and program goals, and outlines the needed to take to achieve these goals
Types of Marketing Plans
BANNERS, POSTERS, BUNTING & FLYERS 2 banners in Unikl Micet
Posters around academic building, cafeteria, desasiswa, laboratory etc
Bunting placed at registration counters in cafeteria for students to pre-register for the event
Flyers spread out to students and public especially during Friday prayer
Social medias, website and portals & radio stations
Such as Instagram, twitter, facebook etc
80% of them agreed that Facebook & Twitter
Impact of Social media Increased traffic
Increased exposure
Reduced marketing expenses
Banners,posters and flyers
Appendix
Briefing before the program started
• Disassemble the wood from pallet
• Cutting Process
• Safety Briefing about the hazard and safety precautions
The Product
Conclusion This event had already enculcate the culture of team building
among the students and also the public Interact between students and the lecturers by combining all their
hard works together meets and fulfill the objective of this program This program shown that the pallet is useful to make a new product Obtained a full approval from the management and all levels of
approval from all of the lecturers ans staff best marketing and promoting strategy and techniques on pulling
crowd Social media is the king and conquerer of the promoting platform
that is crucial for this digital millennium Banner or simply the classic way of promoting strategy is still the
fundamental element but need an extraordinary way to tackle the challenge faced