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HOW TO BECOME ‘DIGITAL FAMOUS’ AT SOCIAL RECRUITMENT Got a question? @googledave @phcreative

Post on 15-Sep-2014

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By Dave 'Google' Hazlehurst

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  • HOW TO BECOME DIGITAL FAMOUS AT SOCIAL RECRUITMENT

    Got a question?

    @googledave

    @phcreative

  • Got a questions...?

    @googledave

    @phcreative

    Tough fight out there: Competitive agencies

    In-House teams Candidate loyalty? Human behaviour

    Technology overload Resource

  • Got a questions...?

    @googledave

    @phcreative

    BOILER ROOM MOMENTS Countless calls

    Countless emails Numbers game

    Outbound activity

  • @googledave

    @phcreative

    #ebscotland

    Above & beyond

    What are you doing to: Build your brand

    People proposition Engage and connect

    To go Above & Beyond

  • CONVERGANCE OF DIGITAL MARKETING

    Got a question?

    @googledave

    @phcreative

  • Got a question?

    @googledave

    @phcreative

  • Got a question?

    @googledave

    @phcreative

  • Got a question?

    @googledave

    @phcreative

  • Digital Habits

    Uses technology Smartphones, tablets LinkedIn, Twitter Reads online, industry news

    (sectors specific & professional bodies = opportunity)

    Solutions I Appreciate

    Delivery, ROI Speed find it fast On going relationship No bullshit

    Characteristics

    Decision maker, controls budget Confident, driven, demanding Time poor (very busy) Has team around them (influencers

    who could be researching for him)

    What's Important to me

    Help me achieve my business goals what are they? How do you help?

    Bring talent into my business World class service, innovation Value, cost per hire, time to hire Retention Employer brand

    PERSONA EXAMPLE - CLIENT

    Person name: Steve Smith Occupation: C-Level, HRD Age: 35 - 50

    Got a question?

    @googledave

    @phcreative

  • Digital Experience

    Multi device mobile responsive Speed page by page How fast can I find answers Page behaviour Dont confuse me

    Conversion Triggers

    Telephone numbers Data capture Live chat Email to myself (mobile) Take away info, downloads for

    influencers Social icons and shares

    Case Studies

    Relevant to me and my sector opportunity to tell stories

    Not just written, video, client features Validation of your people credentials

    Content

    Speak to me in a language I understand! Be genuine and sincere authentic Answer my questions and objections Scanability F factor Content assets videos, surveys,

    downloads Demonstrate thought leadership Rendering on multi device Things that interest and help me with my

    pain, questions, objectives

    PERSONA CONTENT PILLARS

    Person name: Steve Smith Occupation: C-Level, HRD Age: 35 - 50

    Got a question?

    @googledave

    @phcreative

  • Got a questions...?

    @googledave

    @phcreative

    But how do you find them?

  • Got a question?

    @googledave

    @phcreative

  • IF CARLSBERG DID NETWORKING

    Got a question?

    @googledave

    @phcreative

  • WHO WOULD YOU WANT BEHIND THE DOOR?

    Your target audience

    Where are they, which pub?

    Strategic partners

    Your customers

    Influencer networks

    Who influences them?

    Who else and why?

    Who would you, buy a beer?

    Got a question?

    @googledave

    @phcreative

  • A good conversationalist, listens most of the time, thats how, when you talk, you know what to say

    # Who are you listening to?

    Be interested in others, not yourself!

    Dont broadcast sales messages

    Make friends, build trust and help others

    80 / 20 rule

    Remember Givers Gain

    PROBABLY THE BEST SOCIAL NETWORKING ADVICE!

    Got a question?

    @googledave

    @phcreative

  • Got a question?

    @googledave

    @phcreative

  • Got a question?

    @googledave

    @phcreative

  • Got a question?

    @googledave

    @phcreative

  • Got a question?

    @googledave

    @phcreative

  • https://followerwonk.com

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    @googledave

    @phcreative

  • https://followerwonk.com

    Got a question?

    @googledave

    @phcreative

  • http://app.buzzsumo.com/

    Got a question?

    @googledave

    @phcreative

  • In association with Mersey Maritime

    Got a question?

    @googledave

    @phcreative

  • http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

    Got a question?

    @googledave

    @phcreative

  • Got a question?

    @googledave

    @phcreative

  • Got a question?

    @googledave

    @phcreative

  • Entertain

    Inspire

    Educate

    Convince

    Got a question?

    @googledave

    @phcreative

  • En

    In

    Ed

    Co

    Got a question?

    @googledave

    @phcreative

  • Got a question?

    @googledave

    @phcreative

  • http://www.hubspot.com/blog-topic-generator http://alltop.com

    Got a question?

    @googledave

    @phcreative

  • Got a question?

    @googledave

    @phcreative

  • Got a question?

    @googledave

    @phcreative

  • No, they really do care about this stuff!

    Got a question?

    @googledave

    @phcreative

  • https://socialcrawlytics.com

    Got a question?

    @googledave

    @phcreative

  • https://socialcrawlytics.com

    Got a question?

    @googledave

    @phcreative

  • http://app.buzzsumo.com

    Got a question?

    @googledave

    @phcreative

  • Got a question?

    @googledave

    @phcreative

  • Got a question?

    @googledave

    @phcreative

  • Got a questions...?

    @googledave

    @phcreative

  • Got a questions...?

    @googledave

    @phcreative

  • Got a question?

    @googledave

    @phcreative

  • Got a question?

    @googledave

    @phcreative

  • Got a question?

    @googledave

    @phcreative

  • Got a question?

    @googledave

    @phcreative

  • Got a question?

    @googledave

    [email protected]

    Get organised (make aplan)

  • Got a question?

    @googledave

    @phcreative

  • Got a question?

    @googledave

    @phcreative

  • You need the right tools and tactics for the job

    Got a question?

    @googledave

    @phcreative

  • http://www.hubspot.com https://hootsuite.com

    Got a question?

    @googledave

    @phcreative

  • Got a question?

    @googledave

    @phcreative

  • BUFFER QUICK AND EASY

    https://bufferapp.com

    Got a question?

    @googledave

    @phcreative

  • Buffer Chrome App Direct from browser Fast and simple Post or share later Pick your channels

    https://bufferapp.com

    Got a question?

    @googledave

    @phcreative

  • Got a question?

    @googledave

    @phcreative

  • Got a question - @googledave / [email protected]

    HOW DO YOU MEASURE UP?

  • http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/

    Got a question?

    @googledave

    @phcreative

  • SOCIAL MEASURMENT ECONOMIC VALUE

    Got a question?

    @googledave

    @phcreative

  • SOCIAL MEASURMENT ATTRIBUTION

    Got a question?

    @googledave

    @phcreative

  • Got a question?

    @googledave

    @phcreative

  • Got a question?

    @googledave

    [email protected]

    Be remarkable

  • Got a question?

    @googledave

    [email protected]

    Goosebumps

  • Thanks for listening and keep in touch

    @GoogleDave email: [email protected] tel: 01512275549

    Got a question?

    @googledave

    @phcreative

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