September 2011 Conference

9 Beautiful Tools to Become Internet Famous #SMW9Tools4FameSeptember 25, 2013 6-8pm

Opening Music

#SMWCHICAGO

CHICAGO

Listen: Don't Stop The Party in #SMW9Tools4Fame http://ow.ly/pf4BX 1

CHICAGO

PANELISTSTerez BaskinSocial Media AuthorDBabettaElly DeutchCOO / Director of Digital StrategyConvometricsTori DorseyFashion & TechBlogger

Glasses and Glitter

#SMW9Tools4FameTerez, Elly, and Tori!!! Say Hello! 2

1. About.Me Page2. About Page (Blog/Business)3. Google+/G+ Pages4. Facebook Pages5. Branded Twitter Account6. Youtube7. Podcasting8. Pinterest for Business9. LinkedinBonus: Flickr vs. Instagram

We will teach you how to be a ROCKSTAR!

We want you to business and internet famous. Not Miley Cyrus famous. Being Famous in a good way will grow your business and drive your industry influence. More on Guy K here: https://www.google.com/search?q=guy+kawasaki&oq=Guy&aqs=chrome.1.69i57j69i59j69i61j0l3.3107j0&sourceid=chrome&espvd=210&es_sm=93&ie=UTF-8

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Builds Brand expose who you are to people.Exposure way to build a following for you business or social media presenceConnections - comes with this great little View Random Profile feature.SEO rich indexed by Google

Tori DorseyCreator/Editortori@glassesandglitter.com@glassesnglitter

Builds Brand expose who you are to people. Lets them know you are serious about your social media presence.Exposure way to build a following for you business or social media Connections - comes with this great little View Random Profile feature. People can find you if they are looking for tags attached in profileSEO rich indexed by Google. Where you send up in search engine results depends on great SEO. Find us here: http://about.me/terezbaskin

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Terez BaskinSocial Media Authorterez@dbabetta.com@TerezBaskinThis is your businesses Most important pageDont talk about your brand in the third personI am or We areCome up with a brand mission statementPeople buy your story not your product

This is the face of your business. Talk about culture. Who you are and what you do matter to your audience. They want to know that you are a real person not a corporation. Dont pretend to be bigger than you are. If it is just you and one guy behind a computer say Elly and I run this business sitting in Starbucks. People can respect that. They want to see you succeed. Gone are the days of big corporate logos. People want to talk to people. 5

ELLY DEUTCHCOO/ Director of Digital Strategyelly@convometrics.com@deutchE

Google Analytics Social Reports: The Social Plugin report shows which articles on your site are receiving the most engagement and which social buttons - for example, Google +1 - are being clicked to share them.

You can use this information to create more of the type of content that's popular with your visitors, and test different layouts of social sharing buttons to improve use by your community. G+ Hangout on SEO with G+: http://www.youtube.com/watch?v=x99P8BR4Bns&feature=shareFind us:Terez https://plus.google.com/u/0/116402029357370150574/postsTorihttps://plus.google.com/u/0/102626851860213664356/postsEllyhttps://plus.google.com/u/0/116424345642048870230/posts

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ELLY DEUTCHCOO/ Director of Digital Strategyelly@convometrics.com@deutchE

Facebook Insights and Sprout Social are tremendously in depth tools that allow you to easily analyze data and track your posts online.

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600 million users, 200 million active & 400 million tweets per dayReal-time news feed from around the globeConnection to resources youve never had access to beforeInstantaneous transparency and authenticityReal time customer service Standard for mobile marketing

ELLY DEUTCHCOO/ Director of Digital Strategyelly@convometrics.com@deutchEWhen measuring social media activity on Twitter, Salesforce marketing cloud (formerly Radian6) goes beyond your standard reporting.

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Creating your own media channelYou control your messageDid you know 72 hours of video are uploaded to YouTube every minute?Over 800 Million unique users visit YouTube each month

Terez BaskinSocial Media Authorterez@dbabetta.com@TerezBaskinYoutube is about you and your audience. It is the place you can give you brand a visual personality. Think of it as your own Television Station. How do you want others to see your brand. How do you want others to interact with your brand. 70% of Youtubes traffic is outside the US. If you are looking to make an impact globally Youtube is your best shot. 9

Terez BaskinSocial Media Authorterez@dbabetta.com@TerezBaskin

Like Radio only better. You control the content you control. You connect with the audience. You build the community. 10

According to Shopify.com on average Pinterest users spend $80Are you services more or less than $80Have a verified Business AccountInspire uses for your products and servicesAdd the Pin It button all over your siteBrand your pins with your company logo

Terez BaskinSocial Media Authorterez@dbabetta.com@TerezBaskinPinterest drives more customers to your site than google searches. Be sure to add your company logo to any content going to Pinterest. Make the content fun and engaging visually. How-tos in picture form. This site is 95% women so be sure to know your customer and where they are on the web. 11

LinkedIn made 10 years old. It is the oldest and only social media site for businessHere you get to brag on your business accomplishmentsMore interactiveGROUPS are Golden (Tribes)Terez BaskinSocial Media Authorterez@dbabetta.com@TerezBaskin

Amazing inbound marketing tool. It is the oldest professional social media networking site at 10 years old. This is the one place you are allowed to give yourself some good brand PR. This year the site upgrade included volunteer and causes, video embeds, presentation links, to summary pages. It will show off a more well rounded professional. Taking advantage of these items will provide a more cohesive look into who you are as a professional.

Groups are the sleeper content of LinkedIn. Did you know that your connections to groups can grow your network outside of groups?

You want to show up in the search. Linkedin is built on the concept of connection search. If you are only connected with 5 people then your search capabilities are limited to just those 5 people and their connections. Allow one connection to connect you to a larger network.

Groups can also boost your visibility within your industry and present you as an influencer in your field. 12

Upload thousands of pictures (1TB space free) and get feedback on your shotsCreate a Pinterest like idea file simply by marking favorite Social sharing you can easily share your Flickr photos to more social networks, unlike with facebook or twitter. Amazing communities where you can learn and network.

Tori DorseyCreator/Editortori@glassesandglitter.com@glassesnglitter

next steps to Fame

14THANK YOU!

Terez BaskinPodcasting SMWTerez BaskinTerez Baskin's AlbumGarageBand 6.0.52013