how to be successful in e-auctions

Upload: ian-makgill

Post on 31-May-2018

218 views

Category:

Documents


0 download

TRANSCRIPT

  • 8/14/2019 How to be successful in e-Auctions

    1/31

    besuccessful

    Howto

    rcoe.gov.uk

    in e-auct

    ions

    Improvem

    ent throu

    gh efficie

    ncy

    PPrceprocurementprogramme

  • 8/14/2019 How to be successful in e-Auctions

    2/31

    >Transform

    ing Procu

    rement

    How to be successful ine-auctions

    Dear colleague,

    At a time when councils are facing greater financial pressures and increasing expectations for

    better service delivery, e-auctions can dramatically cut the cost of some goods and services.

    They offer an important tool in the wider drive to reduce costs in order to help protect essential

    front-line services.

    The savings and other benefits generated can be substantial, but running an e-auction can be

    a challenging proposition.

    Supporting over 20 local authorities in the South West, the South West Centre of Excellences

    e-auction programme has delivered gains of over 14 million in the recent past. The programme

    has also stimulated collaborative working and joint frameworks between authorities in the South

    West region and beyond.

    The Centres programme has jump-started the use of e-auctions in the South West and this guidebrings together what has been learnt here and nationally about how to run a successful e-auction.

    If you think that running an e-auction is right for your organisation, please read this guide and then

    contact the South West Centre of Excellence in the first instance for guidance. For major spend

    areas, the Centre can check whether suitable contracts already exist. If contracts do not exist or

    are not suitable, we can offer free-of-charge e-auction expertise and support and, importantly,

    we can bring together councils and other public sector organisations to collaborate on e-auctions

    to maximise savings opportunities.

    This is one of a number of guides published by the Regional Centres of Excellence Procurement

    Programme which aims to spread best practice in procurement across the country.

    We look forward to hearing from you.

    Gillian Brindle

    South West Centre of Excellence

    Regional Centres of Excellence. February 2007

    Contents

    01 Your guide to success

    01 Whats in this guide

    02 Whats an e-auction

    03 Getting started

    05 Resourcing an e-auction programme

    06 Preparing for an e-auction programme

    07 Is an e-auction appropriate?

    08 Collaborative e-auctions

    10 Buying an e-auction

    12 The specification

    16 Award criteria

    19 Supplier engagement

    21 The e-auction event

    22 After the e-auction

    23 Benefit realisation and assessment

    25 Glossary

    27 For more information

    28 Acknowledgements

    29 Appendix

  • 8/14/2019 How to be successful in e-Auctions

    3/31

    Your guide to successThe Regional Centres of Excellence Procurement Programme is seeking to transform

    procurement and deliver major efficiencies in the 40 billion that local government

    spends each year on goods and services.

    e-Auctions can be a highly effective tool to generate savings but they require careful

    planning and skilful execution. There is plenty of guidance available but this is the first

    time that it has been brought together into a definitive, up-to-date guide to help

    procurement professionals get the very most from e-auctions.

    Please take time to read through the whole guide but for a quick overview of the

    e-auction process, refer to the Appendix on page 26.

    Whats in this guide?This guide explains how you can run a successful e-auction and includes information on the

    following:

    > How to get started on an e-auction programme

    > How to resource an e-auction project

    > How to check if an e-auction is appropriate

    > How to run collaborative e-auctions

    > How to select a provider

    > How to create a specification for an e-auction

    > How to use award criteria

    > Supplier engagement

    > How to run the event itself

    > Post event management

    > How to identify the benefits of an e-auction

    NBThis guide covers the use of electronic reverse auctions where suppliers compete

    for an organisations business online by reducing their prices. The guide does not

    cover any other type of electronic auction.

    >Transform

    ing Procu

    rement

    How to be successful ine-auctions

    01

  • 8/14/2019 How to be successful in e-Auctions

    4/31

    Whats an e-auction?An e-auction is a procurement tool using web-based software that allows suppliers to bid online

    for the opportunity to win a contract being let by an organisation. Suppliers compete with each

    other by reducing the cost of their goods or services in order to win the business being offered by

    the contracting organisation. It is sometimes called a reverse auction because this form of

    e-auctioning reverses the traditional auction process where buyers bids increase.

    e-Auctions are becoming increasingly popular in the public sector because they create a structured

    opportunity for suppliers to reduce their costs in order to win business in a way that is legally

    compliant with EU legislation.

    Legal NotesNew public procurement rules came into force in the UK on 31 January 2006 and made explicit

    the process by which electronic auctions can work to best effect in the context of a contracting

    authoritys tendering procedure (Regulation 21 of the Public Contracts Regulations 2006, S.I.

    2006 No. 5).

    Successful e-auctions allow buying organisations to identify the lowest sustainable prices that

    suppliers are willing to offer for their goods or services.

    In some circumstances, public sector bodies have been able to make significant savings of well

    over 20% against previous prices. Not all contracts will generate a saving but the key benefit of

    running an e-auction is the opportunity to determine the true market price for the goods or services

    being contracted.

    >Transform

    ing Procu

    rement

    How to be successful ine-auctions

    02

  • 8/14/2019 How to be successful in e-Auctions

    5/31

    1. Getting startedEnsure the contract is compliant

    It is likely that most contracts that public sector organisations will let through e-auctions will be

    above the current EU threshold of 144,371 for supplies. This means that the majority of tenders

    that result in an e-auction will have to go through the OJEU procedure. Part of the tender will

    include submitting a document to suppliers called an invitation to tender or ITT which includes

    all the details that the suppliers will need to know.

    The EU has provided a set of standard documents for use in EU tenders which can be found on

    the EU Journal website www.simap.eu.int

    Spend for e-auctionsBefore you consider using an e-auction, you need to have an idea of the goods or services you

    wish to let contracts for. Contracts can be let by individual organisations or by a group of

    organisations working together. Where organisations have a small amount of spend, it is

    advisable to work with other organisations in order to offer larger contracts which will

    be more attractive to suppliers. Collaboration is covered in the section entitled Collaborative

    e-auctions on page 6.

    Strategic sourcing

    A spend analysis will help you identify the areas of spend that should be contracted, although you

    may wish to start with those items with the greatest spend value. Setting up a project to establish

    contracts for these goods or services is called strategic sourcing. As well as choosing to reduce

    costs, a sourcing project can include other factors such as a requirement to provide services that

    have minimal environmental impact.

    Details on strategic sourcing can be found at the Office of Government Commerce website

    www.ogc.gov.uk

    Other pre-existing contracts

    There are also a large number of contracts available to public sector bodies that can be called off

    without letting a new tender. It is important, therefore, that you review all OJEU compliant public

    sector contracts as they may be able to save you significant procurement costs. To find out about

    them, please contact your Regional Centre of Excellence.

    Where a framework contract with more than one supplier is available, an e-auction can be used

    to select a supplier from the framework without having to repeat the OJEU process.

    e-Auction decision tool

    Having identified the goods and services that can be placed using existing contracts, you should

    have a short-list of goods and services that you will want to contract for. To help identify whether

    these are suitable for an e-auction, an e-auction decision tool is included on page 5.

    >Transform

    ing Procu

    rement

    How to be successful ine-auctions

    03

  • 8/14/2019 How to be successful in e-Auctions

    6/31

    Legal NotesThe rules are very firm on the removal of certain procurements from the scope of an e-auction,

    namely a public services contract or a public works contract, which has as its subject matter

    intellectual performance, such as the design of works. The reason for excluding such contracts,

    according to European Commission guidance, is that e-auctions include automatic evaluation (i.e.

    as new prices or values are offered, the original tenders are automatically re-ranked by reference

    to a previously notified mathematical formula). While the guidance does not elaborate further, it

    seems that contracts with an intellectual element are outside the scope of e-auctions because

    of their highly subjective nature. It is possible, however, for contracts which do not have as their

    subject matter intellectual performance to be subject to a two-stage evaluation along the lines of

    (1) the initial tender evaluation, which looks at each tenderers proposal in the round (particularly

    relevant when assessing the most economically advantageous tender) and (2) the e-auction, by

    which tenderers make further proposals in respect of quantifiable elements, based on which their

    full tender proposal is re-ranked.

    Collaborators

    You will now have a list of contracts that are suitable for e-auction. The key to running a successful

    e-auction is to offer a clearly specified contract which is attractive enough to ensure that suppliers

    are willing to bid against each other to win the business. One way of doing this is to expand the

    size of the contract by collaborating with other public sector organisations.Therefore,

    you should investigate whether health trusts, councils, educational bodies or other government

    agencies have similar requirements and whether collaboration can offer a more attractive contract

    to suppliers. More details on collaborative e-auctions are included on page 6.

    Resources and business caseThe next stage is to carry out planning and business analysis before a programme of e-auctions

    can get started. You will need to identify the resources required to deliver the e-auction

    programme, including the amount of consulting support and to cost these resources against the

    estimated benefits from the use of e-auctions. The business case should be used to get the

    backing of senior managers. More details on resourcing for e-auctions can be found on

    page 4.

    Project start

    Once the project has managerial support, you should establish a project team and select an

    e-auction provider. It is recommended that project management methodology, such as Prince 2,

    is used. As part of the project initiation, take care to establish the roles and responsibilities for all

    members of the project team, including the e-auction providers staff. More details on selecting ane-auction provider can be found on page 8.

    Taking the time to co-ordinate these resources and gain the backing of senior managers will

    increase the chances of not only running a successful e-auction programme but also of embedding

    a best practice strategic sourcing approach to procurement within the organisation.

    >Transform

    ing Procu

    rement

    How to be successful ine-auctions

    04

  • 8/14/2019 How to be successful in e-Auctions

    7/31

    Legal NotesE-auctions may be used as part and parcel of a procurement carried out under the open

    procedure, the restricted procedure or, in certain limited cases, the negotiated procedure. They

    may also be appropriate when carrying out a mini-competition for the award of a contract under

    a multi-party framework agreement, or when awarding contracts through a dynamic purchasing

    system. The Regulations do not anticipate e-auctions being used when following the competitive

    dialogue process.

    OJEU contract notice

    If you intend to use an e-auction in the procurement process, you must say so in the OJEU

    contract notice (or at least reserve your right to use it in the notice if no decision has been made

    at the time of its publication).

    It is advisable, when publishing the award criteria, to indicate those criteria that will be applied

    at the e-auction stage.

    2. Resourcing an e-auction programme

    You should not underestimate the amount of resources needed to carry out an e-auction.

    For an organisation to deliver an e-auction, the following staff should be involved:

    An experienced procurement professional

    Someone who:

    > Understands the principles of best practice procurement

    > Works in partnership with the auction provider to determine a strategy

    > Oversees the drafting of the specification and ITT

    Involvement: strategic, minimal workload

    A project manager / business analyst

    Someone who:

    > Works to the direction of the procurement professional

    > Co-ordinates the work of the staff members and the e-auction providers

    > Oversees the recovery of data required for the specification

    > Undertakes market research> Develops bid sheets

    > Drafts the ITT

    The work required to deliver this role will vary depending on the complexity of the e-auction and

    the amount of support being provided by the e-auction provider.

    Involvement: detailed, high workload

    A buyer

    Someone who:

    > Details and approves the specification of the goods or services required

    Involvement: detailed, minimal workload

    >Transform

    ing Procu

    rement

    How to be successful ine-auctions

    05

  • 8/14/2019 How to be successful in e-Auctions

    8/31

    Administrative supportSomeone who:

    > Co-ordinates data, drafts documents, checks bid sheets

    > Helps with the co-ordination of the e-auction event

    Involvement: detailed, varied workload

    An e-auction consultant

    It is likely that most public sector e-auctions will require the support of a consultant with experience

    of running e-auction events. They can help the organisation to:

    > Design an auction programme

    > Develop each e-auction strategy

    > Forecast savings

    > Draft a schedule of works for the e-auction to be run

    The extent of involvement of the consultant will depend on the service chosen from the e-auction

    provider.

    Involvement: detailed and strategic, varied workload

    Internal stakeholders

    Most e-auctions require input from those staff who will use the contract once the auction is

    complete. These staff members will provide details of the current contract, market awareness,

    help develop specifications and help with the evaluation of the tender.

    3. Preparing for an e-auction programme

    Business case

    You should develop a detailed business case for the use of e-auctions. It should estimate all costs,

    including internal costs and the cost of the e-auction provider, which should be offset against the

    estimated savings realised through the e-auction.

    How not to resource e-auctions

    If you see e-auctions as an add-on to a standard tender procedure you will probably

    underestimate the resources and skills necessary. An ad hoc approach may cause delay and

    the e-auction to fail. e-Auctions should be seen as a new form of tendering that, to begin with

    at least, will require greater resource and new skills.

    Issues to consider for a business case

    You should be aware that a business case for e-auctions runs the risk of overlapping with a

    business case for other procurement technologies such as p-cards if these business cases rely on

    generating savings through contracting. Hence, you should estimate the anticipated savings

    from running a standard tender procedure as well as the likely additional savings gained

    from an e-auction.This should avoid any double-counting from the savings that have been

    attributed to other procurement technologies.

    >Transform

    ing Procu

    rement

    How to be successful ine-auctions

    06

  • 8/14/2019 How to be successful in e-Auctions

    9/31

    02

    03

    04

    06

    01

    05

    07

    4. Is an e-auction appropriate?The answers to the following seven questions will provide a quick assessment of whether your

    commodity is suitable for e-auction. If the answer to any of the following three questions is no,

    it is highly likely that your commodity is unsuitable.

    Is there a high level of market competition?

    Competition is essential to an e-auction and more than four suppliers would normally be

    considered a healthy level. If the market is especially competitive and the amount of spend is high,

    an auction with two suppliers may be sufficient to deliver a significant saving but this is not

    common.

    Is the predicted market value of the procurement attractive to suppliers?The contract on offer must be large enough to attract competition and the predicted savings must

    exceed the cost of running the auction. Contracts worth at least 250k are suitable for auctions,

    although if the cost of the auction is low, then contracts below 250k may be viable.

    Can the goods or services be specified to a high level of accuracy?

    Will the ITT allow suppliers to gain a detailed understanding of the contract requirements? If they

    cannot accurately determine the cost of meeting the contract from the ITT, the contract is not

    suitable for an auction.

    If the answer to any of the following four questions is no, you should seek further advice on

    whether an e-auction for your commodity would be successful.

    Is the procurement of low strategic importance?

    Is the procurement of strategic importance to your organisation e.g. will the contract directly affect

    residents? If so, you should carry out a thorough risk analysis before running the auction.

    Is the supply market a simple one?

    A simple supply market is where a single supplier can supply all your requirements. A more

    complex market if where suppliers need to collaborate to meet your requirements.

    Are at least some, if not all, of the award criteria quantifiable?

    If factors other than the most economic tender principle are to be used to award the contract,

    can they be accurately represented and assessed by suppliers and buyers respectively? If not,

    this contract may be difficult to let via auction.

    Is there room in the suppliers margins?

    If the suppliers have demonstrated clearly that there is no room to reduce their prices, perhaps

    through a previous auction or through open-book accounting, it may not be appropriate to run an

    auction for the commodity or service in question.

    This is derived from the OGC online e-auctions decision tool which can be found at

    www.ogc.gov.uk

    >Transform

    ing Procu

    rement

    How to be successful ine-auctions

    07

  • 8/14/2019 How to be successful in e-Auctions

    10/31

    5. Collaborative e-auctionsWhy start a collaborative e-auction programme?

    Collaboration will increase the value of the contract which will increase the likely savings offered by

    suppliers. Organisations of any size can start a programme of collaborative e-auctions. They need

    only to identify potential collaborators and make a joint business case for the support they will need

    to run the e-auction on the groups behalf. As well as greater savings, collaboration allows the

    organisations to share responsibility for managing e-auctions and to share their knowledge with

    each other, as well as increasing the efficiency of the procurement process by sharing tasks.

    How does a collaborative e-auction work?

    It works by one organisation letting a tender under their own rules and OJEU tender on behalf of

    the other organisations. The tender advert must state that the organisation may run an e-auctionand that other UK public sector bodies will be able to use the contract. All the collaborating bodies

    are usually named in the tender and these bodies will work to develop the tender specification.

    An e-auction is then run, based on this specification. Following the e-auction, the contract will be

    awarded to the winning supplier by the organisation letting the tender on behalf of the

    collaboration. All the collaborating bodies can then call off the contract for its duration.

    What are the problems associated with collaboration?

    Complexity is determined by the goods or services that you wish to purchase. So, an e-auction

    for A4 paper is relatively simple to run while a contract for servicing boilers that includes complex

    specifications makes the contract more challenging.

    Collaborating organisations must work together to co-ordinate their individual requirements into

    a joint specification and the more complex the requirements, the more challenging this can be.They must commit the resources necessary to develop the requirements, they should be as flexible

    as possible to determine a specification and should seek to eliminate non-essential characteristics

    from the specification. In ideal circumstances, the collaboration will generate a universal

    specification, but this may not be possible.

    Where contract objectives are different, collaborative e-auctions can be run with multiple lots

    allowing each organisation to contract separately if required. This provides the opportunity to

    combine spend and retain some independent requirements. However, this may also affect the

    competitiveness of the event.

    How big can a collaboration get?

    In theory, collaborations can be limitless in size, but very large collaborations are not practical as

    the task of agreeing on a single specification between many organisations can be too challenging.The size of a collaboration, therefore, tends to be limited by the capacity available to manage it.

    Typically, this will mean between three and ten organisations, though if dedicated resources are

    made available to manage the specification more organisations can be brought into the e-auction

    programme.

    How can an organisation contribute to a collaborative e-auction?

    Collaborative e-auctions can involve an organisation in two ways, either as a named party or as a

    silent party to the e-auction. As a named party, you will commit to providing a detailed breakdown

    of your requirements in the tender and to help define the specification. In other words, named

    parties are integral to the tender, informing the amount that is to be contracted as well as providing

    detailed requirements.

    >Transform

    ing Procu

    rement

    How to be successful ine-auctions

    08

  • 8/14/2019 How to be successful in e-Auctions

    11/31

    As a silent party, you will commit to using the contract and may even be named in the contract.However, you will not provide a detailed breakdown of your requirements and cannot influence the

    specification. Silent parties are usually welcomed by suppliers but because they are unable to

    provide detailed information on their spend and requirements they have much less influence on

    the suppliers ability to reduce the price of the goods or services on offer.

    How should a collaboration be set up and managed?

    A collaborative e-auction programme should be established as a formal undertaking either as an

    individual programme or as part of a wider shared procurement programme. A formal project

    should have a board with a chair and reporting structure and adopt a project management

    methodology, such as Prince 2.

    Organisations working in a collaboration can rotate the responsibility for running an e-auction and

    acting as the contracting authority and lead organisation on behalf of the group. As contractingauthority, you will be responsible for sourcing an e-auction provider and for managing the tender

    in line with the groups expectations.

    Frameworks

    Professional buying organisations run tender exercises on behalf of the UK public sector. The

    contracts resulting from these tenders are called framework contracts because they determine

    the terms of supply for a particular commodity or service. Usually, a framework contract will include

    a number of suppliers who are able to meet the requirements laid out in the tender. The contract

    will specify a price range for supply and individual public sector organisations can call off the

    contract, either by selecting a supplier directly from the framework or by running a mini-competition

    amongst the suppliers contracted to the framework. The contract for the supply of e-auction

    services is a framework contract.

    Legal Notes

    If a procurement is being carried out on behalf of a number of local authorities (perhaps with other

    public bodies) in order to combine purchasing power, the OJEU notice should explain this, citing

    the range of organisations covered by the procurement. For example:

    > In the context of a framework agreement, you could state that [LEAD AUTHORITY] requires

    to establish a framework agreement for use by other public sector bodies. These are

    [ENTER NAMES or GENERIC DESCRIPTION [1] ]. The public sector bodies reserve the

    right to hold an electronic reverse auction on the reopening of competition among the

    parties to the Framework Agreement(s). Successful suppliers must be willing to

    participate in e-auctions at any time throughout the duration of the FrameworkAgreement(s).

    > In the context of a public supply contract in which one authority is running a procurement

    exercise for itself and other specified public authorities, the following wording on e-auctions may

    be used: [LEAD AUTHORITY] may, at its discretion, hold an electronic reverse auction as

    part of this tender process. In such an event, [LEAD AUTHORITY] will contact the

    tenderer with the necessary details. Prospective suppliers must be willing to participate

    in an e-auction. Legal advice should always be sought on the most appropriate drafting in

    any particular case.

    >Transform

    ingProcu

    rement

    How to be successful ine-auctions

    09

  • 8/14/2019 How to be successful in e-Auctions

    12/31

    [1] For example, all local authorities in [PARTICULAR REGION]. In this case, OGC Guidanceon Framework Agreements recommends that the OJEU notice indicates where details of these

    authorities can be obtained. OGC also recommends that framework agreements should be set

    up to have the maximum take-up across the public sector. As an example, OGCbuying.solutions

    recently advertised its requirements for a framework agreement for use by or on behalf of UK

    public sector bodies. These will include central government departments, NHS bodies,

    local authorities, police and emergency services, educational establishments, utilities and

    registered charities."

    6. Buying an e-auctionWhat is an e-auction provider?

    An e-auction provider is a company that provides you with all the technology and services you

    need to successfully develop and manage an e-auction or programme of e-auctions.

    OGCbuying.solutions has let a framework contract that any public sector organisation can use to

    select a provider. The contract provides access to four firms who can provide e-auction services,

    and their details can be found on page 25.

    How should an e-auction be bought?

    An e-auction can be broken down into three components:

    1. Technology and technical support

    The technology and systems support required include an on-line bidding system, e-auction uploadtools, back ups, security systems and reporting tools. These components are usually provided

    with the necessary staffing. This is the most basic level of support and will usually include a staff

    member being available remotely to monitor the event and to ensure that the software is running

    properly. Some providers are willing to provide additional services under this type of event, but this

    should not be expected.

    2. Training and supplier support

    The engagement of suppliers and their ability to bid successfully are essential. To ensure a well

    run auction, each supplier bidding in the e-auction should be properly trained and be provided

    with a proxy bidding service.

    3. Consulting advice and support

    By far the most demanding part of an e-auction is the task of determining your strategy. You willneed to decide how the specification will be developed, how the requirements will be broken into

    lots, the starting price for the e-auction and the bid decrements for each bid. All of these factors

    combine to create a strategy.

    The advice that experienced e-auction professionals can provide is extremely valuable for an

    organisation participating in an e-auction. Even when an organisation has previous experience of

    running e-auctions, it is likely to benefit from advice on how to structure the event in a way that

    will deliver the maximum opportunity for savings.

    >Transform

    ingProcu

    rement

    How to be successful ine-auctions

    10

  • 8/14/2019 How to be successful in e-Auctions

    13/31

    Provider servicesDifferent providers will structure their services in different ways, but in broad terms, providers offer

    a variation on the following services:

    1. Technology only

    This will provide access to the technology and the support necessary to run the event, including

    access to the servers, data uploads, security and some event monitoring activity.

    Pros: Cost effective

    Cons: In the majority of cases, additional expertise will need to be brought in

    Cost: Between 2k - 5k per event

    2. Semi-managed event

    In addition to technology and support, the provider will liaise with the suppliers and provide training

    to them. The service will also include the support required to set up the system and to be with

    the client during the event. This service usually includes some guidance on how best to initiate the

    e-auction project and how to write a specification for the e-auction.

    Pros: Cost effective because the work of consultants is only used at the key points

    in the procurement

    Cons: Difficult to define for novice organisations who may expect and require a more

    comprehensive service to achieve success

    Cost: Between 5k - 15k per event

    3. Fully-managed procurement

    A fully-managed service will provide end-to-end support for the e-auction project. This will include

    everything from working with the buying organisation(s) to identify the contracts most suitable for

    e-auction, creating the specifications and drafting the ITTs as well as training suppliers, managing

    the event and providing the technology.

    Pros: Provides you with a complete service, providing a greater chance of running a successful project

    Cons: Can be expensive

    Cost: Between 15k - 35k per event

    Pricing

    If you are thinking about running an e-auction, you should always think in terms of running a

    programme of them. The services listed above will be offered by providers on a flat fee basis with

    a discount for bulk purchases. They tend to offer a flat-fee approach in order to simplify the buying

    process and to make e-auctions more accessible to buying organisations.

    In some cases, suppliers will offer to provide their services in return for a percentage of the savings

    made through the e-auction. This approach is rare in the UK public sector and if you wish to take

    this approach you should agree a capped maximum price for the e-auction.

    The importance of additional expertise

    Access to e-auction software is increasingly easy, solutions are being offered at competitive rates

    on a use-only basis and are being bundled with other e-sourcing and contracts management

    solutions. However, it is important to stress the need to involve knowledgeable staff who have the

    skill and expertise necessary to make an e-auction a success. It is highly likely therefore that you

    will require additional expertise to run and manage events.

    >Transform

    ingProcu

    rement

    How to be successful ine-auctions

    11

  • 8/14/2019 How to be successful in e-Auctions

    14/31

    Selecting an e-auction providerIt is important to find a provider who can act as an effective delivery partner across a number of

    events for a number of different commodities. To do this, you must ensure that the provider has the

    software and expertise to deliver the outcomes you require.

    The providers personnel must have the experience, knowledge and professionalism necessary to

    complete the work successfully. You should ask for CVs and references from previous clients which

    should be followed up. Make sure that staff put forward by the auction provider can demonstrate

    knowledge of both the e-auction process and OJEU regulations.

    To manage the cost of e-auctions, you can ask suppliers to break down their prices and to detail

    exactly what services they will provide for the fee quoted. However, you should ensure that any flat

    fee quoted is based on outcomes and not on a per day fee. If you opt for a per day fee structure,

    it is possible that fees could increase if the providers staff are required to put in more time thanoriginally estimated.

    7. The specification

    Carry out a spend analysis

    A spend analysis will ensure that you identify your organisations suppliers, the number of

    transactions placed with key suppliers and the amount spent with them over a period of time.

    A spend analysis will also provide additional information to help you with strategic sourcing.

    However, if you want a detailed list of the items being purchased from your suppliers or details

    such as the amount being spent on specific goods or services, further analysis will be required.

    Why is a spend analysis important to an e-auction?

    To e-auction an item, you will need to provide a detailed specification of the goods or services

    being bought. This means not only providing details of what is to be bought but also how much the

    supplier will be expected to provide. A spend analysis will provide much of the starting point for the

    specification as it will allow you to identify which suppliers your organisation uses and how much

    is spent with them. For most e-auctions, you will need to carry out further research to identify the

    exact requirements for a contract, but a spend analysis is a useful starting point.

    How is a spend analysis done?

    Spend analyses can be carried out by private sector specialists. In the first instance, we

    recommend that you use the RCE framework agreement for spend analysis providers. Please

    contact your Regional Centre of Excellence for more information. Using data from an

    organisations general ledger, the company will check it for duplication and errors and then upload

    it to their systems. They will then collate the number and value of transactions per supplier and

    categorise the suppliers by type.

    A spend analysis is particularly valuable for collaborative e-auctions as it can be conducted on a

    regional basis, allowing organisations to identify common needs and common suppliers.

    The specification

    All tenders require a specification. This is the detailed description of the goods or services that an

    organisation or collaboration needs. Whether the tender is for building materials or insurance, the

    tender will have to include a specification.

    >Transform

    ingProcu

    rement

    How to be successful ine-auctions

    12

  • 8/14/2019 How to be successful in e-Auctions

    15/31

    Legal NotesPrepare a clear contract specification so that tenderers can readily understand your requirements.

    The rules call for procurements using an e-auction to be based on a specification that has been

    established with precision.

    When preparing the specification, make sure its contents satisfy the long list of requirements

    referred to in Regulation 21(7) [1], such as identifying the quantifiable elements of tenders

    (capable of being expressed as a figure or a percentage) which will be the subject of the e-auction,

    providing a description of the e-auction process so that tenderers have a clear understanding of

    what to expect, and explaining the conditions under which the tenderers will be able to bid, in

    particular setting out any minimum differences in terms of price or value required when one

    tenderer is bidding against another.

    [1] Public Contracts Regulations 2006, S.I. 2006 No. 5.

    Why is the specification important?

    The specification is the means that you use to communicate your requirements to the tenderers.

    A specification must therefore be understood by the tenderers in order to drive competition on like

    for like goods or services. The specification enables you to assess whether a suppliers submission

    is compliant with the contract requirements established in the ITT. Specifications remove

    opportunities for confusion and allow non-compliant tender responses to be eliminated from the

    procurement. In some cases, a specification also allows suppliers to offer goods or services that

    exceed requirements in order to win business.

    Why are specifications important to e-auctions?

    During an e-auction, it is critical for suppliers to know that they are bidding against each otherto provide like for like goods or services. The most successful e-auctions are those that create

    a strong sense of competition between suppliers for the business on offer multiple suppliers

    bidding for tightly specified goods or services.

    Essential and non-essential characteristics

    Developing a specification for e-auction is a task that usually requires the input of an experienced

    professional with detailed, technical knowledge of the goods or service being purchased. The aim

    of the task is to provide a detailed technical description of the goods or services required without

    unnecessarily limiting the number of suppliers that can bid in the e-auction. This means identifying

    the key characteristics of the goods or services and including these in the specification, whilst

    eliminating any non-essential characteristics from the specification.

    So, for example, if the e-auction was for ibuprofen tablets the specification might include detailsof the number of milligrams of ibuprofen in the tablet, the way the tablets are kept (an over the

    counter pack or bottled), and the total number of tablets required. However, the specification

    should not mention a brand name such as Nurofen, because this is a non-essential characteristic.

    Although a supply of Nurofen would meet the requirements of the tender, perhaps not all the

    suppliers in the market will stock Nurofen and by using this specification some suppliers may be

    unable to bid in the e-auction.

    >Transform

    ingProcu

    rement

    How to be successful ine-auctions

    13

  • 8/14/2019 How to be successful in e-Auctions

    16/31

    How does a specification get developed?The method used to develop a specification depends on the good or service being bought. For a

    new service, there will be no historical basis for the specification but if you are buying a commonly

    bought commodity such as stationery, the specification will be drafted on the basis of last years

    spend.

    Having chosen a commodity to e-auction, the next step is to identify your needs for the e-auction.

    If the commodity has a history of being bought, the previous years requirements can be used to

    build a picture of your future requirements. Using invoice and order data, you can build a picture

    of the commodities that are required by your organisation. Initial research will generate a list of

    commodities with no formal grouping. In order to develop an accurate specification that can be

    understood by suppliers, this list needs to be categorised and then split into lots and possibly

    baskets.

    Categorising

    In the example of our e-auction for ibuprofen tablets, it is possible that the organisation buying the

    tablets may have a number of requirements, perhaps some 200mg tablets and some 400mg

    tablets. In this instance, the specification must be absolutely explicit about their requirements and

    must detail the requirements in a categorisation structure that can be understood by the suppliers:

    Drugs: Analgesic: Ibuprofen Tablets: 200mg

    Drugs: Analgesic: Ibuprofen Tablets: 400mg

    As well as detailing the different characteristics, it is necessary to detail the volume of supply.

    If possible, spend data from previous years can be used to provide a greater insight into demand

    trends to improve forecasting. Additional comments or clarifications such as over the counter

    pack can also be added to the categorisation.

    Again, you have to be careful not to over-specify your requirements by adding non-essential

    characteristics and organisations will have their own view of what constitutes a non-essential

    characteristic. However, these must be identified when establishing the specification in order to

    avoid running an uncompetitive event.

    Lotting

    Once the categorisation is complete, the long list can be split into lots which represent a specific

    requirement of the organisation. A lot is the smallest single item (or group of items) that a supplier

    can bid for in an e-auction. For example, an e-auction for a refuse truck may have a single item in

    a lot, whilst an e-auction for computer monitors may have sixty of the same items in a lot.

    The separation of requirements into lots usually follows a distinction based on the categorisationwork that has been completed. So, for example, in an e-auction for computers, one lot might

    include laptop computers, whilst another may include desktop computers. Sometimes the strategy

    for lotting can be more complex than this and it can be difficult separate the requirements into lots.

    The strategy for lotting should always be focused on creating greater opportunities for competition

    between the suppliers bidding for the business. A lot containing too many items runs the risk of

    restricting the number of suppliers who can bid because they may not be able to supply all the

    requirements. A lot containing too few items may reduce the value of the lot and so may dissuade

    suppliers from bidding for it.

    >Transform

    ingProcu

    rement

    How to be successful ine-auctions

    14

  • 8/14/2019 How to be successful in e-Auctions

    17/31

    Lotting errorsIt is easy to fall into the trap of preparing a lotting strategy that follows how an organisation uses a

    commodity. For example, a buyer for a school might choose to separate school equipment into lots

    based on the school departments, such geography, mathematics, English etc. However, suppliers

    providing school supplies dont organise their catalogues in this way. By choosing to specify in this

    way, the buyer is likely to restrict the value of the lots and may group lots in such a way that they

    cannot be fulfilled by a single supplier.

    Instead, the buyer should study the catalogues of the suppliers who are likely to bid and should

    structure the lots according to the suppliers categorisations. Where possible, you should seek the

    advice of experienced professionals to establish your lotting strategy for an e-auction.

    Baskets

    When you want to purchase a large number of small items of differing specifications, such asstationery, it becomes impractical for the suppliers to put each of the items required into a lot of its

    own. Quite simply, the e-auction would take too long and the number of bids would be too great

    to manage. Instead, a technique called basketing is used.

    Basketing allows you to gather together a large number of requirements into a single list with a total

    price known as a basket. A basket is created by taking a list of the most commonly purchased

    items and listing the total annual requirements for the organisation. To make the process of listing

    the items in a basket more efficient for both buyer and supplier, baskets usually only include the

    core spend for a contract. They do not normally include a long list of one-off or infrequent

    purchases. A basket should represent around 80% of the requirements on a contract, the

    remaining 20% usually being removed from the basket due to the infrequency of demand.

    This basket is then e-auctioned as a single lot and suppliers will post their bids to supply the wholebasket of goods. Again, you need to take care that your baskets are collated in such a way that

    suppliers are not excluded from bidding because they cannot provide all of the goods in the

    basket. It is therefore very important that the items listed in a basket do not contain non-essential

    characteristics such as brand names.

    Baskets are particularly useful for collaborative e-auctions. Provided the organisations in the

    collaboration use a standard categorisation, the groups core requirements can be bought together

    relatively easily.

    Bid sheets

    Bid sheets are the spreadsheets sent to suppliers as part of the ITT and contain the list of lots to

    e-auctioned, including multiple items listed in baskets. Suppliers need these bid sheets to identify

    which items they can supply to meet the tender requirements. They also need to identify the cost

    of supplying all the items in a basket, including their bottom price bid, the lowest bid which they

    are prepared to offer. You need to be sure that suppliers are placing realistic bids which can sustain

    the suppliers business. So, it is in your interest to see that suppliers use the bid sheets and

    research their bottom price bids prior to the e-auction.

    The bid sheets are usually returned with the suppliers tender responses listing their opening prices

    for each lot that the supplier intends to bid for. These are then checked by the e-auction provider

    and loaded onto the e-auction software prior to the e-auction event.

    >Transform

    ingProcu

    rement

    How to be successful ine-auctions

    15

  • 8/14/2019 How to be successful in e-Auctions

    18/31

    Who should be involved in a specification?Developing a specification can be time consuming and demanding. However, the specification is

    critical to delivering a successful e-auction and therefore you must resource this work properly. The

    procurement staff, project manager, departmental buyers, administrative staff and the e-auction

    providers staff must all commit time and effort to ensuring that an accurate specification has been

    created that all parties can sign up to. This work should be factored into the business case for an

    e-auction programme which should make it clear that failing to produce accurate specifications

    that reflect the requirements will jeopardise the success of the e-auction.

    Specification of outcomes

    Procurement managers in both the public and private sectors are using outcomes as a

    specification when buying services. An outcome might be a pest control service stipulating that a

    building must be rodent-free. Outcome specifications are used to engage with suppliers who may

    use different approaches to solve your needs and to enable suppliers to use their skills and

    specialisms to deliver a final outcome.

    Expertise

    The detailed work required to establish a lotting strategy, select items for basketing and to draft

    a bid sheet are all highly specialised and it is recommended that you use the services of an

    experienced professional to complete these tasks.

    8. Award criteria

    What are award criteria?

    Public sector bodies can choose to assess a tender on the basis of a number of criteria to identify

    the most economically advantageous offering. For example, a tender might wish to consider the

    environmental impact of a service and decide to give preference to firms providing a service that is

    more energy efficient. In this case, the organisation letting the contract will stipulate in the tender a

    preference for an energy efficient service. This means that the organisation will consider more than

    price when awarding the contract. As a result, the contract will have two award criteria price and

    energy efficiency.

    Legal Notes

    The electronic auction should be based on price alone where the contract is to be awarded on

    the basis of lowest price. If the contract is to be awarded on the basis of the most economicallyadvantageous tender, the electronic auction should be based on price or the values of the

    quantifiable elements of tenders.

    Valuing an award criterion

    When tendering using additional award criteria, it is not possible to stipulate that an award criterion

    will simply be considered in the tender process. To factor an award criterion into a tender, it must

    be given a weighting. This is usually expressed as a percentage of the total value of the contract.

    So, if you stipulate that 5% of a tender will be based on the energy efficiency of the service being

    offered, it is equivalent of valuing the importance of energy efficiency at 5% of the total contract.

    >Transform

    ingProcu

    rement

    How to be successful ine-auctions

    16

  • 8/14/2019 How to be successful in e-Auctions

    19/31

    In a contract for 1,000,000 with 5% of the contract assessed on energy efficiency, the valuationfor this portion of the contract would be 50,000. This means that a supplier whose offering does

    not meet the energy efficiency requirements will be at a disadvantage. In fact, if this supplier offers

    to meet the contract requirements at price of 960,000, they would be rejected in favour of a

    supplier with good environmental efficiency who offers to meet the contract requirements at a price

    of 1,000,000.

    EU regulations and e-auctions

    EU regulations also stipulate that the e-auction has to calculate the ranking of the suppliers by

    taking account of all the award criteria during the e-auction. This means that e-auctions with

    multiple award criteria must factor the criteria into the e-auction while the suppliers enter their bids.

    So, in the case of the two suppliers bidding 960,000 and 1,000,000 respectively into the

    e-auction, the supplier with the 1,000,000 bid must have their positive score for energy efficiency

    weighted into each of their bids as the e-auction progresses. If there were only two suppliers inthe e-auction, the supplier with the 1,000,000 bid must be informed that they are winning the

    e-auction, despite the fact that their bid is a more expensive bid.

    Setting up award criteria

    The EU regulations also stipulate that all the award criteria and their relative values must be

    included in the ITT document. Therefore, to run a legally compliant e-auction, the ITT document

    must provide a value and an explanation for each award criterion. For example, a contract might

    include an award criterion for delivery terms, in which case, the tender must detail the value of the

    delivery award criterion and a request that suppliers detail their timescales for guaranteed delivery

    to the buying organisation.

    Carrying award criteria into an e-auction

    If you receive tender responses with multiple award criteria, you must assess the tender responses

    and award a mark for each non-price criterion in the tender. In conjunction with the opening prices

    submitted by the suppliers in their tender responses, you will be able to upload these scores into

    the e-auction tool. A correctly loaded e-auction using an e-auction tool that can manage multiple

    award criteria will automatically rank the suppliers according to the opening prices and the scoring

    for the other award criteria. The software will then continue to do this throughout the e-auction,

    automatically adjusting the price for each bid.

    What can go wrong?

    Unless award criteria are carefully managed and thoroughly tested they can affect the

    competitiveness of an e-auction. Usually this happens when the buying organisation overvalues

    a non-price award criterion.

    In the case of the tender that has a 5% element for energy efficiency, lets imagine that the energy

    efficiency criterion was valued at 10%. In this instance, the valuation put on the energy efficiency

    becomes 100,000. This means that the supplier who cannot meet the energy efficiency

    requirements has to reduce their offering by 10% more than a supplier with a compliant energy

    efficiency offering. In effect, this will end the competition between the suppliers. The supplier in

    second place will lower their bids to try and catch up to the rival supplier but, depending on the

    nature of the market, this supplier is likely to find a 10% disadvantage too much to overcome.

    With a strong built-in advantage, the supplier with an energy efficient offering can afford to bid only

    when losing and will not feel the need to drive the competition.

    >Transform

    ingProcu

    rement

    How to be successful ine-auctions

    17

  • 8/14/2019 How to be successful in e-Auctions

    20/31

    How to prevent award criteria mistakesThe best way to prevent mistakes with award criteria is to test them prior to an e-auction by

    modelling an e-auction scenario using the award criteria. This will involve documenting a scenario

    where a number of suppliers acquire different ratings according to the proposed award criteria.

    Suppliers starting prices are calculated and a number of decreasing bids are entered for each

    supplier. Plotting these bids on a chart will demonstrate the spread of prices. If the spread

    becomes too wide, the criteria might be adversely affecting the competitiveness of the e-auction

    and should be reassessed.

    Legal Notes

    Carry out a full initial evaluation of tenders based on the previously published award criteria,

    applying weightings where given, before going ahead with the second stage of the procurement -

    the e-auction. The initial evaluation will establish a preliminary ranking of tenderers and, in the

    context of identifying the most economically advantageous tender, will involve an evaluation of the

    wider aspects of a tender, including those not capable of being expressed as a quantity or figure.

    The results of this initial evaluation will feed into a mathematical formula agreed by the authority.

    It is by reference to this formula that tenders are automatically re-ranked when the e-auction is

    underway.

    Invitation to Tender for e-auction checklist

    The following is a checklist of items to include in an ITT document for an e-auction:

    > Details of the way that suppliers should respond to the tender (post, e-mail etc.)

    > Point of contact for queries

    > Deadline time and date for responses

    > Names of the agencies able to call off the contract

    > Terms and conditions, including contract duration and extension

    > Confidentiality documents

    > Required company information, e.g. confirmation that the supplier operates an equal

    opportunities policy or staff CVs

    > A detailed specification of requirements, including an estimate of the volume of supply

    > Details of any additional award criteria including details of the information required

    > Bid sheets

    >Transform

    ingProcu

    rement

    How to be successful ine-auctions

    18

  • 8/14/2019 How to be successful in e-Auctions

    21/31

    9. Supplier engagementManaging the involvement of suppliers is critical to the success of an e-auction. You will have two

    key responsibilities identifying the right suppliers and bringing them into the e-auction.

    Identifying the right suppliers

    To create the maximum amount of competition between suppliers, it is desirable to have a good

    number of suppliers bidding for the work on offer. Suppliers must also meet the requirements laid

    out in the ITT to be able to bid. In some cases, organisations could do more to attract the right

    suppliers to bid for work than simply placing an advert in the European Journal by, for example,

    contacting other public sector buyers or conducting market research. Actively working to bring

    suppliers into an event, including suppliers from abroad can increase the competition and viability

    of an event.

    Bringing suppliers into an e-auction

    Suppliers may be reluctant to join an e-auction, especially an incumbent supplier, as they may feel

    that they are likely to lose out as a result. Whereas non-incumbent suppliers may anticipate smaller

    profit ratios as a result of deciding to join, but the additional business will probably be viewed

    favourably. To help suppliers take part, it may be necessary to provide support to the suppliers so

    that they fully understand the issues raised by using an e-auction.

    Supplier engagement therefore needs to achieve two main objectives firstly, to secure the

    suppliers confidence in the process and secondly, to ensure that suppliers are given the

    knowledge required to bid in the e-auction. This information will cover everything from the

    e-auction invitation to being trained to use the tool. All supplier engagement must be co-ordinated

    and transparent so that each supplier is provided with equal information and support. In a situationwhere a supplier was not trained sufficiently, it could be possible for the supplier to claim that they

    were unable to bid, which in turn, could jeopardise the e-auction process.

    Suppliers also need to understand the consequences of the auction process. It is important to help

    them define their lowest prices or their walk away price and their bidding strategy before they

    commit to the event.

    Providing information to suppliers

    Suppliers will therefore need to receive the following information before joining the e-auction:

    > An invitation to e-auction, including the time and date of the e-auction

    > Details of the e-auction procedure, including details of the lots, bid decrements and

    time extensions> Details of the contract award procedure

    > Support necessary to complete the bid sheets

    > Training to use the e-auction tool

    > Details of how to submit a proxy bid if their connection to the e-auction fails

    > Specialist training and support to help suppliers understand how additional award

    criteria will affect the process

    > Details of procedures for suspending or cancelling an auction

    It is good practice to require all suppliers to return a signed letter of engagement before they join

    the e-auction. This letter will state that the supplier has been provided with all the information and

    knowledge necessary to join the e-auction and submit bids accordingly.

    >Transform

    ingProcu

    rement

    How to be successful ine-auctions

    19

  • 8/14/2019 How to be successful in e-Auctions

    22/31

    Working with suppliersIt is likely that some suppliers will be concerned about the security of the system, understandably

    wishing to protect commercially sensitive data. By providing details of the security measures in

    place, you should allay any particular security fears and demonstrate a willingness to protect

    supplier interests. In fact, some suppliers will find the information they receive from the e-auction

    of significant value to their understanding of the market they work in.

    It will be necessary to provide suppliers with the opportunity to take part in a test e-auction event

    so that they can see how it would work in a live environment.

    Occasionally, a supplier may choose not to join an e-auction in the belief that they can pick up

    business from you despite the fact that a different supplier will have a contract to provide the

    business. In this instance, you should remind suppliers about the stringent pre-auction vetting

    procedure to get the best suppliers into the e-auction, and that these suppliers would be requiredto bid competitively under a normal tender process to win the contract. Suppliers should also

    know you will be working to enforce the contract once it has been let.

    A sample invitation to an e-auction and bidding guidelines can be downloaded from the national

    Regional Centres of Excellence website at www.rcoe.gov.uk

    Legal Notes

    The invitation to participate in the e-auction should satisfy the following points:

    > Simultaneously by electronic means (e.g. email) invite tenderers who submitted an admissible

    tender to take part in the e-auction

    > Fix a date and time for the start of the e-auction and explain the basis on which the e-auctionis to be closed

    > Explain how individuals can connect to the e-auction system

    > Explain the number of phases in the e-auction

    > Explain the mathematical formula by which tenders will be automatically re-ranked in response

    to their new prices or new values, and include a separate mathematical formula where variant

    bids are envisaged

    > Allow at least two working days between the date on which the invitation is sent and the date

    of the e-auction

    > If awarding a contract on the basis of the offer which is the most economically advantageous,

    include in the invitation the outcome of the evaluation of the tender submitted by the tenderer

    to which the invitation is sent

    >Transform

    ingProcu

    rement

    How to be successful ine-auctions

    20

  • 8/14/2019 How to be successful in e-Auctions

    23/31

    10. The e-auction eventIf you are working with an e-auction provider much of the work to run and manage the event will be

    carried out by the provider, but in any case, you should still be familiar with the issues so that you

    can be sure that the event is being run efficiently. Working together to create a buying team, you

    and the provider should set up and co-ordinate the technology, the suppliers and if necessary, the

    viewing room.

    Preparing the technology

    To run the e-auction, all the relevant data from the bidders must be loaded into the e-auction tool.

    This will include:

    > Lots, including names and values

    > Starting prices for each lot (calculated in line with any adjustments)

    > Listing the items in each lot

    > Bid decrements

    > Time extensions

    > Additional award criteria weightings

    Usually, this work is carried out by the provider before to the e-auction. However, you should

    double check this data on the day of the e-auction. As well as ensuring that the e-auction software

    is correctly loaded, the buying team must also make sure the following are working:

    > Event log-in

    > Supplier log-ins

    > Supplier ranking

    > Time extensions

    > Proxy bidding numbers

    Once all these have been completed the e-auction is ready to run.

    During the event

    If you have opted for a managed service, the provider will provide two or three staff to test the set

    up and manage the event. These staff will help in two ways. Firstly, they will provide support to the

    suppliers, either by handling proxy bids or by checking bids that may have been entered in error. In

    these cases, if the supplier does not contact the provider to request that the bid is retracted, the

    supplier may be contacted to check if the bid was intended.

    Secondly, the staff may be required to run a viewing room where the progress of the e-auction canbe witnessed. A member of staff with good knowledge of the e-auction software should be on

    hand to respond to questions and explain the bidding activity as the e-auction progresses.

    In some cases, providers will offer remote access to e-auctions to allow people to watch the

    progress of an auction from their web-browser which is ideal for large numbers of people. Setting

    up a viewing room is good a means of publicising the event and for gaining valuable buy-in for

    future projects.

    Closing an e-auction

    An e-auction is usually given a set time to run. If a bid is received within a fixed time period before

    the end of the e-auction, usually about a minute, this late bid will trigger a pre-agreed time

    extension to allow the other suppliers to respond. This extension is often between two and five

    minutes. The same extension rule will apply as the amended deadline approaches, the

    >Transform

    ingProcu

    rement

    How to be successful ine-auctions

    21

  • 8/14/2019 How to be successful in e-Auctions

    24/31

    consequence being that some e-auctions planned for half an hour or forty-five minutes arerepeatedly extended so that the e-auction lasts for over two hours. The e-auction will finish only

    once the set end time has been reached without any additional bids being received during the

    extension trigger period.

    Mistakes to avoid

    The majority of stumbling blocks can be avoided with good preparation. Failures tend to fall into

    three categories poor set up, suppliers failing to bid or technology failing.

    Very few e-auctions are cancelled due to technical failings and when this does happen, the event

    can usually be rescheduled to be run again a few days later. Suppliers do pull out at short notice or

    fail to bid competitively during the e-auction but as long as there are two suppliers in an e-auction,

    the event can still be run.

    The most common reason for e-auctions failing is down to the failure to attract a competitive group

    of suppliers to bid. Thorough preparation and the involvement of experienced e-auction staff will

    mitigate against this kind of failure. When e-auctions are run with the backing of senior managers

    and executed by knowledgeable procurement professionals working closely with experienced

    e-auction consultants, the chances of failure are greatly reduced.

    Legal Notes

    > Run the e-auction on a system that is interoperable with information and computer technology

    commonly in use to open up the process and avoid accusations of discrimination

    > Make sure the e-auction system operates in a secure environment that does not reveal the

    identity of anyone taking part while the e-auction is ongoing. The anonymity of tenderers

    could be preserved, for example, by running the e-auction on a controlled, secure web site

    to which tenderers have password-protected access

    > Ensure that, during the auction phase, communications to tenderers are instantaneous so that

    they can see their relative rankings at any one time, including on closure of the e-auction

    If there are any problems with the e-auction device, for example it ceases to be generally available

    or there is unreliable access, consider extending the closing deadline to ensure equality of

    treatment and to safeguard competition.

    11. After the e-auction

    Awarding the contract

    Once the e-auction is complete, you will have a list of suppliers ranked in order from first to last,

    with the first placed supplier offering the most economically advantageous tender on the basis of

    the award criteria. The award criteria must be wholly factored into the e-auction and cannot be

    recalculated after the e-auction is complete.

    Standstill period

    For all contracts let under OJEU, you must notify all suppliers in writing of your decision to award

    the contract to a particular supplier. Following the contract award, you must allow for a standstill

    period before entering into the contract. This is in place to allow you time to brief the losing

    suppliers and to allow those suppliers an opportunity to apply to court for interim measures tohalt the contract if they feel that the procurement was not compliant with regulations.

    >Transform

    ingProcu

    rement

    How to be successful ine-auctions

    22

  • 8/14/2019 How to be successful in e-Auctions

    25/31

    The standstill period lasts for a minimum of ten days and includes weekends. Following receipt ofthe contract award notification, a supplier has two days to request an additional de-briefing from

    you. This request can be made by phone, fax, e-mail or letter. You then have until the end of the

    seventh day to complete all supplier de-briefings. If no legal challenge has been received by the

    tenth day, (or a minimum of three days after the final de-brief) the contract can start the following day.

    e-Auction reporting

    The e-auction providers can provide you with a summary report on the e-auction in the days

    following the event. This report will include details of the number of bids, the number of time

    extensions and the total savings gained from the contract. It will provide the audit details on each

    bid and its value, including details of the affect of any award criterion on each bid.

    12. Benefit realisation and assessment

    Where do the savings come from?

    The e-auction itself does not generate savings. Only by using the contract can you generate

    savings. So, by running an e-auction for car hire, for example, you found that the previous cost of

    100 per day has been replaced with a new cost of 75 per day. As a result, a 25% saving on

    price has been achieved. Lets assume that last year your organisation hired cars for 2,000 days at

    a cost 200,000. Assuming the same level of spend on cars this year, a 25% saving will generate

    a saving of 50,000. The 25% saving is generated using the 100 as a baseline and comparing it

    to the awarded contract price of 75.

    Baseline prices

    To accurately assess a saving from an e-auction, it is necessary to identify the price that was paid

    previously for the goods or services. This price is called the baseline price. For the purposes of

    finding savings from e-auctions, we recommend using one of three different methods for finding

    the baseline previous price, indexed price or lowest start bid price.

    1. Previous price

    In most cases, the commodity or service being e-auctioned has been bought previously using

    similar contract terms and conditions. In this case, it should be straightforward to identify the

    amount of previous spend on it. Hence, the previous price should be the default method for

    identifying a baseline as it provides the most accurate picture of savings. It is important to

    remember that the previous price is always linked to the volume and quality of the commodity or

    service being purchased, so you will need to consider these factors as well.

    2. Indexed price

    Sometimes organisations buy a commodity that has a fluid price which changes daily or hourly

    electricity or fuel for example. In the case of electricity, prices have been rising steadily and it is

    highly unlikely that a public sector body would make a saving against their previous annual spend

    and yet it is still important to know how the e-auction has impacted on the tender. In these cases,

    the baseline price is found by using a recognised index that provides information on the current

    prices for the commodity. The final price offered by the winning supplier is compared with the

    indexed price being used as a baseline price.

    >Transform

    ingProcu

    rement

    How to be successful ine-auctions

    23

  • 8/14/2019 How to be successful in e-Auctions

    26/31

    3. Lowest start bid priceWhere no previous price indication is available, a new baseline must be found. Here, the lowest

    opening bid placed in the e-auction should be used as the baseline price. The need to use the

    lowest start bid price can arise when a previous contract is not in place or when an organisations

    requirements change significantly enough to make a comparison with the previous price unten-

    able. An example of this might be the contract for hire cars. If you decide to issue a contract only

    for the hire of electric cars then you cannot compare the previous contract price for petrol driven

    cars. In this instance, the lowest start bid price would be used as a baseline for calculating

    savings.

    There is a major caveat for the use of the lowest start bid method of baselining suppliers can

    falsely inflate their opening bids in preparation for an e-auction. Organisations choosing to use this

    baseline must explore all options for finding a previous price baseline before using the lowest start

    bid price baseline. This should include investigating any contracts that are in use by similar bodieswithin the region or contracts available through the use of professional buying

    organisations.

    It is also worth noting that where organisations use this method of determining savings, the

    savings become attributable to the whole procurement and not just the auction process.

    Calculating savings

    You must ensure that only genuine procurement efficiency benefits are identified and that quality is

    maintained. The efficiency is the difference between the value of the business at the baseline price

    and at the awarded contract price. Therefore:

    Efficiency benefit = (baseline price - awarded contract price) x volume

    This demonstrates the relationship between the contract price and the need to use the contract.

    In the example of the hire cars, the savings will be calculated as follows:

    (100-75) x 2,000 = 50,000

    However, for the 50,000 in savings to be achieved it is necessary for the contracting body to

    hire cars for 2,000 days this year. Usually potential savings are considered over the full term of the

    contract and therefore if the car hire contract is for three years, the potential savings will total

    150,000.

    >Transform

    ingProcu

    rement

    How to be successful ine-auctions

    24

  • 8/14/2019 How to be successful in e-Auctions

    27/31

    >Transform

    ingProcu

    rement

    How to be successful ine-auctions

    25

    13. GlossaryAward criteria

    The factors that the buying organisation will consider and qualify when assessing tender returns

    from suppliers. Award criteria are used in order to establish where suppliers are providing best

    value as opposed to lowest price.

    Basketing

    Collecting a related set of goods into a single lot. Where goods are of a similar nature (able to be

    supplied by single supplier) they may be collected into one lot to create a lot of sufficient value to

    interest suppliers.

    Benefits realisationThe actions taken to identify where benefits should come from. This also involves assessing

    whether benefits are being achieved and taking steps to ensure that cashable and non-cashable

    benefits are achieved. Further information on benefits realisation can be found at

    www.ideaknowledge.gov.uk/eprocurement

    Bid decrement

    The maximum and minimum amounts that each bid can be reduced by. For example, to submit

    a lower bid, the supplier will have to offer a price that is 500 less than their previous bid. This is

    normally set by the buying organisation as a percentile of the starting bid.

    Business case

    A business case is the document used to gain management commitment and approval for

    investment in business change, such as e-procurement, which changes the way that suppliers areselected and goods and services are purchased. The business case provides a framework for

    planning and management of this change and ongoing identification of risks. The viability of the

    project will be judged on the contents of the business case.

    Buying organisation

    The organisation letting the contract of which the e-auction is a part.

    Cashable benefits

    Cashable benefits result in a reduction in expenditure. For example, less money will be spent with

    suppliers but the volume or quality of goods or service will remain the same or fewer staff will be

    required to deliver the same level of service.

    e-AuctionAn e-auction is the means by which pre-selected suppliers can place bids for a specific contract

    via the internet.

    e-Auction decision tool

    A spreadsheet which supports the organisation in assessing whether an e-auction is the

    appropriate tool for a particular contract. See the e-auction decision tool prepared at

    www.ogc.gov.uk

    e-Auction provider

    A company that specialises in e-auctions. They provide technology to run the e-auction event

    and provide advice on the tasks to prepare for an e-auction.

  • 8/14/2019 How to be successful in e-Auctions

    28/31

    Framework contractsThese are contracts let by one organisation but which can be called off by other organisations.

    The organisation letting the contract must stipulate in advance that the contract is to be a

    framework contract and which other organisations are entitled to call off it.

    Identify requirement

    The organisation identifies requirements by:

    > Using spend analysis to understand what the organisation purchases and the number

    of suppliers it purchases from

    > Awareness of market conditions such as the number of suppliers for a particular good

    or service

    > Assessing which goods and services can be easily specified and which are complex

    > Defining the criteria that will form the basis of awarding a contract i.e. price, quality, service etc.

    Invitation to tender (ITT)

    Documents issued by the organisation that specify what they wish to purchase, the contractual

    terms and conditions for the tender and instructions for how bidders are to respond.

    Lot

    This is the smallest unit on which a supplier can bid. A supplier or group of suppliers must bid to

    supply the contents of a lot. A lot may contain a singular item or various items. Items in lots are

    grouped using logical structures designed to maximize competition. See also Basketing.

    Non-cashable benefits

    Non-cashable benefits are those that free-up staff from a task (because it has been automated or

    eliminated) but the time saved for each staff member is not large enough to result in a reduction in

    the number of staff required. Other non-cashable benefits include better management information,a more robust audit trail and increased compliance with regulations.

    OJEU tender

    The selection of a supplier through a tender where the contract value is above the level of

    expenditure at which EU regulations require the contract to be advertised in the Official Journal of

    the European Union (OJEU). The current level of expenditure for goods and certain services is

    144,371. See www.simap.eu.int

    Specification

    This is the detail on which a supplier bids. The specification must include all the criteria on the

    good being auctioned that are essential to the purchasing organisation. The winning bidder will be

    expected to meet these criteria but is not required to supply more than these.

    Spend analysis

    An essential task to determine whether or not to use an e-auction. A spend analysis is the act of

    reviewing all the held data on the organisations previous purchasing activity. Analysis of this data

    will show what the organisation has bought, what it has paid for it and who it has bought it from.

    This information will enable accurate forecasting of an organisations future needs and the likely

    cost to the organisation of these needs.

    True market price

    The lowest sustainable price that suppliers can offer for the contract.

    >Transform

    ingProcu

    rement

    How to be successful ine-auctions

    26

  • 8/14/2019 How to be successful in e-Auctions

    29/31

    East of England Centre of Excellence

    www.eastspace.net/eecpe

    01603 704 010Regional Director: Mike Worron

    [email protected]

    East Midlands Centre of Excellence

    www.emce.gov.uk

    0115 977 3875

    Regional Director: Chris Allison

    [email protected]

    London Centre of Excellence

    www.lcpe.gov.uk

    020 7934 9967

    Regional Director: Ken Cole

    [email protected]

    North East Centre of Excellence

    www.nece.gov.uk

    0191 433 2257

    Regional Director: David Wright

    [email protected]

    North West Centre of Excellence

    www.nwce.gov.uk

    0161 342 4080

    Regional Director: Colin [email protected]

    South East Centre of Excellence

    www.sece.gov.uk

    01883 732 957Regional Director: Andrew Larner

    [email protected]

    South West Centre of Excellence

    www.swce.gov.uk

    01305 757 230

    Regional Director: Julian Morley

    [email protected]

    West Midlands Centre of Excellence

    www.wmcoe.gov.uk

    0121 245 0220

    Regional Director: Andy Hancox

    [email protected]

    Yorkshire and the Humber

    Centre of Excellence

    www.yhcoe.rcoe.gov.uk

    0113 247 5252

    Regional Director: Tony Wiltshire

    [email protected]

    Regional Centres of Excellence

    Procurement Programme

    01603 704 015Programme Director: Steve Holland

    [email protected]

    14. For more information

    Your first point of contact is your Regional Centre of Excellence. They can also signpost you to

    other specialists, the details of which are listed over the page.

    >Transform

    ingProcu

    rement

    How to be successful ine-auctions

    27

  • 8/14/2019 How to be successful in e-Auctions

    30/31

    Details of other organisations who can help youwww.ogc.gov.uk

    www.ogcbuyingsolutions.gov.uk

    www.pasa.doh.gov.uk/confederations (NHS Procurement)

    www.dfes.gov.uk/cpp (DfES Centre for Procurement Performance)

    The following auction providers offer services under the OGCbuying.solutions framework

    for e-auctions.

    Achilles Information Limited

    30 Park Gate

    Milton Park

    AbingdonOxon

    OX14 4SH

    01235 820813

    [email protected]

    www.achilles.com/uk

    Bravosolution

    4th Floor

    12-14 Masons Avenue

    London

    EC2V 5BB

    020 7796 4170

    [email protected]

    www.bravosolution.co.uk

    e-3

    Riverbank House

    1 Putney Bridge Approach

    LondonSW6 3JD

    020 7384 1234

    [email protected]

    www.e-three.com

    Trading Partners

    54 Jermyn Street

    London

    SW1Y 6LX

    020 7261 0000

    020 7261 0066

    [email protected]

    www.tradingpartners.com

    15. Acknowledgements

    This guide was commissioned by the Regional Centres of Excellence Procurement Programme in

    collaboration with the National e-Procurement Project and the Office of Government Commerce.It was authored by Ticon UK Limited.

    Additional advice and guidance was received from the following organisations:

    East Lancashire e-Government Partnership

    Wiltshire County Council

    Cumbria County Council

    OGCbuying.solutions

    Legal advice was supplied by Nabarro Nathanson.

    >Transform

    ingProcu

    rement

    How to be successful ine-auctions

    28

  • 8/14/2019 How to be successful in e-Auctions

    31/31

    > Spend analysis

    > Market research

    > Draft specification

    > Categorise requirements

    > Is an e-auction appropriate?

    > Business case

    > Budget release and resourcing

    > Identity collaborators

    > Select auction provider

    > Include the right to use an

    e-auction in the OJEU notice

    > Reserve the right to award the

    contract to a supplier that is

    not 1st placed in the auction

    > Strategy review

    > Invitation to auction

    > Supplier training

    > Project build

    > Test event

    > Review lotting strategy

    > Basketing

    > Bid sheet

    > Event build

    > Test event

    > Run event

    > Post event data management

    > Post event report

    > Award criteria and weightings

    > Terms and Conditions> Build ITT

    Tender procedure [diagram depicts

    restricted procedure]

    Contract Notice dispatched for

    publication in OJEU

    Notice published in OJEU

    Agree shortlist

    Suppliers respond to Contract Notice

    by date specified

    Supplier appraisal conducted

    Tenders invited from qualified

    suppliers

    Suppliers return complete tender

    Auction

    Inform supplier

    Contract awarded

    Contract Award Notice

    Construct ITT to include: specification,

    T&Cs, instructions, invitation letter.

    Notify successful suppliers

    How to be successful ine-auctions

    29

    37 DAYS

    10 DAYS

    40 DAYS

    e-auction tasks

    16. Appendix