how to be a social musician

©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.

the social musician NEC • JANUARY 24, 2013

1

©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 2

http://about.me/miketrap


the music business.

3


agenda

4

ideas steps 3 5

assignment 1


an artist’s courage

5

legend. poseur.


good business is personal.

6


net′•work•ing – a process, common among the underemployed, of asking

people who can help you to do so.

7


“If all of Coke’s plants were burned to the ground, if every one of its employees were to quit, if all of its retail distribu=on was lost to compe=tors, if every single remaining tangible asset was sold, the person who owned the rights to the Coke name and trademark could go to any bank in the world… and borrow money to completely rebuild the company.”

Brand Aid Brad VanAuken

8


A “Brand” is not the s*mulus…

…but the collec*ve emo*onal response.

9


think brand, not network

•  a goodwill asset, out there •  lives in the hearts and minds of others •  at least aware of you, top-of-mind •  hopefully positively predisposed to you •  ideally eager to help you

10


“Some day, and that day may never come, I would like to call upon you to do a service in return…”

11


serve others, serve yourself

•  not karma. just community. •  spend an hour every week •  help. answer a question. •  make an intro. have coffee. •  add value, for someone else

12


3 ideas

1.  good business is personal.

2.  think brand, not network.

3.  serve others, serve yourself.

13


agenda

14

ideas steps 3 5

assignment 1


social marketing to the uninitiated…

15


…and to the enlightened.

“Social media is like a cocktail party...”


promise of social media

17

SCALABLE INTIMACY

more intimate relationships than are possible through traditional

media, at sufficient scale to build a brand.


enabler is worthwhile content

18

1.  decide who you’re talking to.

2.  listen to learn how you can help them.

3.  deliver content that does so.

4.  build a relationship over time.

5.  ask for what you want.

©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. ©2012 @MIKETRAP. ALL RIGHTS RESERVED.

content strategy

19

what your audience

wants

what serves your

interests

what works


what you do

ask for what you want activate

connect to other people engage

make something worth sharing create

share what’s good curate

follow the conversation listen

20


listen

21


curate

22


create

23


engage

24


activate

25


social marketing is social

26


agenda

27

ideas steps 3 5

assignment 1


http://tumblr.com

28


3 ideas

1.  good business is personal.

2.  think brand, not network.

3.  serve others, serve yourself.

29


5 steps

ask for what you want activate

connect to other people engage

make something worth sharing create

share what’s good curate

follow the conversation listen

30


get started.

31


http://miketrap.com

32

thank you. @miketrap

how to be a social musician

Documents

good business

social marketing

ideas steps assignment

music business

week help

social musician nec

brand aid brad vanauken

goodwill asset