how to bake a successful advertising campaign in 2015
TRANSCRIPT
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The ingredients
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Creativity“If it doesn't sell, it isn't
creative.” David Ogilvy
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DiversityUse different types of advertising vehicles
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Uniqueness
To standout in your market
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Efficiency
Don’t DIYSave time & money,use a PR & Marketing agency
Professional and experienced, with worldwide connections & personal media contacts
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Step 1
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PlanandDefine your strategy and main messages
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Step 2
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Whip all the ingredients
into abalancedmixfor wideyet precise impact
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Step 3
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Place in apreheatedoven…
(or ad agency)
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Step 4
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Covering the smallest detail, makes each campaign
a sweet success.
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Step 5
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Don’tforgettoshare