how to avoid conference fail - social media club detroit presentation
DESCRIPTION
At the October meeting of the Social Media Club Detroit Chapter, Brand Camp University organizers Hajj Flemings and Brandon Chesnutt shared how they tackled building a social media conference from the ground up and what they learned from the experience.TRANSCRIPT
BRAND CAMP STORY
How to Avoid Conference FAIL
Hajj Flemings @hajjflemingsBrandon Chesnutt @bchesnutt
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The start.
The upgrade.
Why do major conferences matter to Metro Detroit?
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Conferences add credibility to growing digital communities.
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They provide an “experience” you simply cannot find online.
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Detroit is in a Brand Crisis.
Conference development requires careful planning.
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Start by growing your idea.
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You can approach it like an “entrepreneur…”
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…or a “franchisee.”
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Match your conference content to the market.
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Find the right content to personality ratio.
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Be ready to handle “interesting” requests from rockstar speakers.
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Create reasonable expectations.
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Differ from the “norm.”
Questions?
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Thank You!
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