how to automate your customer acquisition process
TRANSCRIPT
Automate your customer acquisition process
Michal Skurowski CEO @ LiveSpace
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How many customer acquisition processes are in your company?
How many processes do you have? 3
Prospecting process
Sales process
Customer journey Ad hoc
How many sales processes are there? 4
Prospecting process
Sales process
Customer journey Ad hoc
• Search for prospects • Create lists • Send cold e-mail • Call prospect • Qualify • Schedule meeting
How many sales processes are there? 5
Prospecting process
Sales process
Customer journey Ad hoc
• Collect information • Contact • Identify needs • Proposal • Negotiate • Close
How many sales processes are there? 6
Prospecting process
Sales process
Customer journey Ad hoc
• Interest • Need • Research • Choosing solution • Business case • Testing solution • Negotiations • Using product
How many sales processes are there? 7
Prospecting process
Sales process
Customer journey Ad hoc
• Get referrals • Follow-up • Introduction • Close deal • Payment • Upselling
How many sales processes are there? 8
Prospecting process
Sales process
Customer journey Ad hoc
CONVERSION
Process integration 9
Prospecting process
Sales process
Customer journey Ad hoc
Process integration 10
Prospecting process
Sales process
Customer journeyAd hocLivespace
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#1 Integrate the processes
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Prospecting
Customer journey
Sales process
Ad hoc
Ad hoc
Ad hoc
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#2 Automate e-mail and tasks
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„USE E-MAIL AUTOMATION”
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17„USE E-MAIL AUTOMATION”(YOU MOTHERFUCKERS)”
SYED ASAD HUSSAIN Pipeline Summit, 17.05.2016, 11:17: AM
E-mail and task automation in Livespace 18
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