how to apply social media skills to learning - webinar 12-19-13
DESCRIPTION
Ready or not, employee are working socially... In this webinar we'll discuss how social media has changed virtually every important business discipline, and employee training and development is no exception. Consequently, the professionals charged with employee learning and development need to master some level of social media skills to meet, engage and develop a new generation of employees and a new type of organizational challenge and need.TRANSCRIPT
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How to Apply Social Media
Skills to Learning
WEBINAR brought to you by:
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POLL QUESTION
How would you
describe your
networking skills?
a. Expert. Well connected and
a true "go-to" person.
b. Good . A nice network, and I
stay in contact.
c. Average. I connect with
people when asked and
help sometimes
d. Below Average. I have a
Linked In profile but I am too
busy to do too much.
e. Poor. I really don't do much
at all. Need to get started.
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The competitive advantage of
social business.
What you’ll learn: The impact of technology
demographics and behaviors on
learning and development.
The three key things we do in
social media and how they can
benefit our employee learning.
How these skills will benefit your
learning program and your
career.
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In 2012 - 25% of the workforce
was comprised of Millennials.
By 2015 Millennials are
expected to be the
majority.
U.S. Bureau of Labor Statistics
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Companies that adopt
social business are up to
26% more profitable than
their peers.
“The Digital Advantage: How Digital Leaders Outperform Their
Peers In Every Industry,” MIT and Capgemini
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180.7
141.1
93.8
76.6
47.5
22.1
4.6
YouTube
Linked In
Vimeo
Slideshare
Top Social Media Web Sites
Total US Traffic Per Month – in Millions
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Social Media in the Workplace
20%
57%
68%
CEO's Using LinkedIn Companies NOT
Blocking Access at
Work
Employees Currently
Using SM at Work
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J. Husband & H. Macleod
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Gary Larson, The Far Side
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MODERN
• L&D facilitates & enables
learning.
• Supervise SMEs
• Focus on building a learning
environment.
• Learning as a continuous
process.
• Learning driven by employees
and managers. A culture of
learning within the organization.
TRADITIONAL
L&D is “The Place for Learning”
Hands-on content
design/development
Focus on building and delivering
training programs and content.
Learning as an event.
Learning driven by L&D
organization.
Source: Bersin by Deloitte 2013
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• Smaller and
decentralized
• Flat (fewer managers –
more specialists)
• Technology dependent
• Collaborative
• Network-based and
driven
• Content curators and
creators
Learning and
Development
Today
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NETWORKING Building trust
Emotional intelligence
Conversation skills
COLLABORATION Organization and team dynamics
Communication
Innovation
PRESENTATION SKILLS
Developing presentations
Verbal communication
Information design
DIGITAL LITERACY Learning technology
Social technology
Content mastery
LEADERSHIP SKILLS People development
Communicating vision
Motivating and engaging
COMPETENCIES FOR
LEARNING PROFESSIONALS
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3 Things You Do In Social Media
CONNECT
LEARN
SHARE
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CONNECT
• The importance of
collaboration.
• Model for
organizations and
teams.
• Voice and
personalized
experience.
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Profile is about you.
Success comes from
sharing – not taking.
What is your personal
brand? • Training?
• HR?
Who are you and why
should I talk to you?
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Information and Influence
Connect other people
based upon common
interests, needs and
expertise.
Influence networks and
find the important
pieces of data.
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Connect with Thought Leaders
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LEARN
• Need for speed.
• On-demand and
just-in-time.
• Knowing and
sharing.
• No boundaries.
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Continuous Learning
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SHARE
• Interests.
• Need to know.
• Experiences and
application of
learning.
• Questions and
answers.
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Communities of Practices
• Chats -Hashtags
• Back Channels
• LinkedIn groups
• Facebook groups
“Groups of people
who share a concern
or a passion for
something they do —
and who learn how to
do it better as they
interact regularly.”
Etienne Wenger
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Social learning isn’t a replacement for
training and employee development.
But it can accomplish what traditional
approaches often cannot. For
instance, this new technology-
enabled approach can supplement
instruction with collaboration and co-
creation and, in so doing, blur the
boundary between the instructor and
the instructed and enhance the
experience of all.
Foreword by Daniel Pink
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How social
media skills can
impact and
improve your
internal training
program.
Communities of
practice.
Connect employees.
Continuous learning.
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Build credibility in your
field.
Why being
engaged in
social media will
benefit you
professionally.
Connect with experts.
Ask, answer and
contribute.
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3 Things You Do In Social Media
CONNECT
LEARN
SHARE
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REMEMBER IT’S ACTUALLY
PRETTY FUN!
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A NIMBLE LEARNING STRATEGY
CONTEXTUAL
role
location
plan
CONCISE
short videos
updates
INFORMAL
everyday
ad hoc
TIMELY
just in time
moment of
need
SOCIAL
discussions
observed
behaviors
MOBILE
anywhere
anytime
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