ray poynter explode-a-myth - 2013

3
Ray Poynter, Vision Critical, UK Explode-a-Myth, 17 May 2013 Myth There is something called Qual/Quant Ray Poynter Director, Vision Critical University, UK Event Sponsor

Upload: ray-poynter

Post on 12-Aug-2015

34 views

Category:

Marketing


2 download

TRANSCRIPT

Page 1: Ray poynter   explode-a-myth - 2013

Ray Poynter, Vision Critical, UK Explode-a-Myth, 17 May 2013

Myth There is something called Qual/Quant

Ray Poynter Director, Vision Critical University, UK

Event  Sponsor  

Page 2: Ray poynter   explode-a-myth - 2013

Ray Poynter, Vision Critical, UK Explode-a-Myth, 17 May 2013

Myth  ‘There  is  something  called  Qual/Quant’  

1. Quant  finds  and  measures  something  2. Qual  creates  and  describes  something  

+

+

++

++  + +  +  +  +  

+  +  +  +  +  +  

+  +  +  +  

+  +  +  +   +  +   +  

Does  not  produce  Qual/Quant  

Page 3: Ray poynter   explode-a-myth - 2013

Ray Poynter, Vision Critical, UK Explode-a-Myth, 17 May 2013

Thank you

Ray Poynter Twitter: @RayPoynter LinkedIn: ttp://www.linkedin.com/in/raypoynter Website: www.VisionCritical.com

Event  Sponsor