HOW THE GOOGLE HUMMINGBIRD CHANGEDGoogle algorithm “Hummingbird”, released in 2013, called for a complete makeover of SEO techniques used till that date.

See this infographic for a glance into what all it changed…

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Shifted focus to searchers intent and use of long-tail key phrases.#Keywords and keyword targeting are still important for SEO because without them, you can’t know the searcher’s intent, forget about meeting them.

KEYWORDS

No more keyword stuffing in the anchor text. Simply diversify…#Use “Natural” anchor text that flows naturally with the rest of the content.

#Aim for branded anchor text in roughly 90% of your links.

#Forbid use of excessive Generic anchor text, because it could turn out to be over-optimized.

ANCHOR TEXT

Search terms (including synonyms of keywords/phrases) Optimize them# If synonyms could be used in the same context as the keyword/keyword phrases, it is important to do optimization.

SEARCH TERMS

Create different pages for conversational, navigational & informational queries#Use keywords that sum up longer search terms

CONVERSATIONAL SEARCH QUERIES

Consider co-citations as this is what Hummingbird looks for#Get listed in the roundups of your niche so you get cited on all those sites where competitors are listed.

#Find such cites by analyzing competitor’s backlink profiles.

CITATIONS

Doing all of that means your website could stand out, even now…Good luck!!!