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Page 1: How Technology is Bridging the Gap Between Sport, Health ......Bridging the Gap Between Individual & Group Coaching Individual Coaching More Individualized More Costly Higher degree
Page 2: How Technology is Bridging the Gap Between Sport, Health ......Bridging the Gap Between Individual & Group Coaching Individual Coaching More Individualized More Costly Higher degree

Online Coaching Services Generating Revenue: Bridging the Gap Between Sport, Health, and Wellness.IGetBetter Wellness

MSc. M.B.A. Stephan Habermeyer, MCs. Christian Marten, Dr. Christopher P. Johnson Ed.D

Page 3: How Technology is Bridging the Gap Between Sport, Health ......Bridging the Gap Between Individual & Group Coaching Individual Coaching More Individualized More Costly Higher degree

As published in…

Dr. Christopher P. Johnson, Lasell College School of Business, Sports Management Department

ISBN 978-953-51-6302-2

Page 4: How Technology is Bridging the Gap Between Sport, Health ......Bridging the Gap Between Individual & Group Coaching Individual Coaching More Individualized More Costly Higher degree

What we will cover

History of Coaching

Changing Landscape of Coaching

Advances in Coaching

Demonstration

• Ancient Societies

• Modern History

• Value of Coaching

• Blending Industries

• Mobile Technology

• Connected Coaching

• IGetBetter Wellness Platform

Page 5: How Technology is Bridging the Gap Between Sport, Health ......Bridging the Gap Between Individual & Group Coaching Individual Coaching More Individualized More Costly Higher degree

Bridging the Gap Between History and the Future

Greek Coaches & Philosophers

Medieval Apprenticeships

Industrial Revolution & Modern Era

Birth of Behavioral & Mental Coaches

Page 6: How Technology is Bridging the Gap Between Sport, Health ......Bridging the Gap Between Individual & Group Coaching Individual Coaching More Individualized More Costly Higher degree

Ancient Greece & Coaching

Page 7: How Technology is Bridging the Gap Between Sport, Health ......Bridging the Gap Between Individual & Group Coaching Individual Coaching More Individualized More Costly Higher degree

Medieval Times & Apprenticeships

Page 8: How Technology is Bridging the Gap Between Sport, Health ......Bridging the Gap Between Individual & Group Coaching Individual Coaching More Individualized More Costly Higher degree

Learning Through Experience & The Art of Followership

Chameleon Effect

• Mimicking

Social Models• Parents,

Siblings, & Peers

Apprenticeships• Mentors,

Coaches, & Teachers

Page 9: How Technology is Bridging the Gap Between Sport, Health ......Bridging the Gap Between Individual & Group Coaching Individual Coaching More Individualized More Costly Higher degree

Industrial Revolution & The Modern Era

Page 10: How Technology is Bridging the Gap Between Sport, Health ......Bridging the Gap Between Individual & Group Coaching Individual Coaching More Individualized More Costly Higher degree

Birth of The Resort Spa Coach

Page 11: How Technology is Bridging the Gap Between Sport, Health ......Bridging the Gap Between Individual & Group Coaching Individual Coaching More Individualized More Costly Higher degree

We are Constantly Evolving It’s the coaches and resorts responsibility to continue

coaching their guest after they leave

Open-minded Coaches Provide Perspective

Page 12: How Technology is Bridging the Gap Between Sport, Health ......Bridging the Gap Between Individual & Group Coaching Individual Coaching More Individualized More Costly Higher degree

Who is this?

Page 13: How Technology is Bridging the Gap Between Sport, Health ......Bridging the Gap Between Individual & Group Coaching Individual Coaching More Individualized More Costly Higher degree

Colonel John Boyd

Airforce pilot & military strategist

Desire to learn• Combine disciplines• Blend rules to make something new

Military

BusinessLaw

Sport

HealthWellness

Page 14: How Technology is Bridging the Gap Between Sport, Health ......Bridging the Gap Between Individual & Group Coaching Individual Coaching More Individualized More Costly Higher degree

Bridging the Gap Between Individual & Group Coaching

Individual Coaching

More Individualized

More Costly

Higher degree of satisfaction and attainment of their goals.

Group Coaching

Less personal approach

Reduces coast to client

Page 15: How Technology is Bridging the Gap Between Sport, Health ......Bridging the Gap Between Individual & Group Coaching Individual Coaching More Individualized More Costly Higher degree

How Technology is Helping Bridge the Gap

Supply & Demand Templates & Models

Coaches are no longer limited to face-to-face sessions at the resort.

Page 16: How Technology is Bridging the Gap Between Sport, Health ......Bridging the Gap Between Individual & Group Coaching Individual Coaching More Individualized More Costly Higher degree

An Extension of Your Coaching

Page 17: How Technology is Bridging the Gap Between Sport, Health ......Bridging the Gap Between Individual & Group Coaching Individual Coaching More Individualized More Costly Higher degree

Engagement

Bringing Static Programs to Life

Mobile Technology

Two way instant communication.

Biometric feedback

Real-time dual-way response

Page 18: How Technology is Bridging the Gap Between Sport, Health ......Bridging the Gap Between Individual & Group Coaching Individual Coaching More Individualized More Costly Higher degree

DirectCommunication

Progress Tracking

HealthUploads

Wellness Planning

Cloud Based App

Page 19: How Technology is Bridging the Gap Between Sport, Health ......Bridging the Gap Between Individual & Group Coaching Individual Coaching More Individualized More Costly Higher degree

From the number of steps they take to the hours they sleep, IGetBetterWellness Connected Coaching is there, providing:

Access Convenience Alerts Communication Data Security & Privacy

Success

Page 20: How Technology is Bridging the Gap Between Sport, Health ......Bridging the Gap Between Individual & Group Coaching Individual Coaching More Individualized More Costly Higher degree

Customize client’s personalized IGetBetter Wellness plan on your computer, establishing goals and fitness parameters, including “alert” monitoring.

Assign wellness plan to your client.

Client logs onto the IGetBetterWellness app via mobile device, activity tracker and smart scale sync automatically.

Communicate with client as needed through IGetBetter Wellness secure messaging.

Four Simple Steps

1

2

3

4

Page 21: How Technology is Bridging the Gap Between Sport, Health ......Bridging the Gap Between Individual & Group Coaching Individual Coaching More Individualized More Costly Higher degree

Client Retention

It is at least 10 times harder to make a new client than to retain a client.

It is also suggested that increasing customer retention rates by 5% increases profits by 25–95%.

0%

10%

20%

30%

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50%

60%

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90%

100%

Effort Profits

Client Retention

Maintain Client New Client

Page 22: How Technology is Bridging the Gap Between Sport, Health ......Bridging the Gap Between Individual & Group Coaching Individual Coaching More Individualized More Costly Higher degree

Connected Coaching and Positive Behavior

People on social networks like and share high arousal post that spark positive emotions.

Client Shares

Coach Exposure

Coach Gains

Followers

Coach Gets New

Clients

Client Succeeds

Page 23: How Technology is Bridging the Gap Between Sport, Health ......Bridging the Gap Between Individual & Group Coaching Individual Coaching More Individualized More Costly Higher degree

Coaching Benefits

IGetBetterWellness Connected Coaching dramatically streamlines and personalizes the wellness care you provide.• First mobile application of its kind to

consolidate client health and fitness data into one easy-to-use database.

• Remotely track from your own mobile device or desktop browser.

• Integrate seamlessly into existing health & wellness planning systems. HL7 (FHIR)

Page 24: How Technology is Bridging the Gap Between Sport, Health ......Bridging the Gap Between Individual & Group Coaching Individual Coaching More Individualized More Costly Higher degree

Grow Your Business

Increased Accountability

Improved Quality of Care

Enhanced Client Retention

Revenue Growth

Repeat Business

Page 25: How Technology is Bridging the Gap Between Sport, Health ......Bridging the Gap Between Individual & Group Coaching Individual Coaching More Individualized More Costly Higher degree

Your Expertise, with a Global Reach!

For more information, visit igetbetterwellness.com.